Demand Generation Best Practices Guide
Download the PDF: https://www.demandmetric.com/content/demand-generation-best-practices-report
“When I want something, I must have it!” What better way to sum up the
goal of Demand Generation – to create a desire, a need, a craving so strong
that whatever it is your customer simply must have it.
It’s easy to see that play out in the B2C consumer driven marketplace. But
make no mistake about it, the same strong desire works equally well in the
B2B business environment. The approach, the drivers and challenges are
different. Yet in the end, the decision maker has to see the overwhelming
topline need for the product or service to issue that all important PO (purchase
order).
As important as Demand Generation is, creating it and sustaining it has
become one of the biggest challenges facing the Modern Marketing Organization
(MMO). Demand Generation activities must be coordinated and delivered
in a multi-channel, multi-device environment. Strategies must be so well
defined and integrated that the customer or prospect receives the same
messages and experiences across the omni-channel; and that experience
must be as personalized and relevant as possible.
Demand Metric’s research, benchmark studies, methodologies and tools have
consistently shown that effective Demand Generation requires following best
practices and processes in a coordinated, holistic approach.
In this Best Practices Report, we will focus
on these key components of Demand
Generation:
Email Marketing
Online Advertising
Search Engine Optimization (SEO)
Event Marketing
Marketing Apps
Predictive Marketing Analytics
Marketing Automation
Customer Relationship Management (CRM)
The goal of this report is to enable the
MMO to create an Enterprise-level
approach to Demand Gen that supports
holistic, end-to-end activities, programs
and initiatives.
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