How to create new content for your email campaign?

1. How to create new content for your email campaign? Email campaign is a way to generate leads. It is therefore important to verify the content you are providing to the customers through emails and your website. People need to first subscribe and then you have to turn them into buyers. The persuasion technique comes only from content through which people decide if they really need to associate with your brand. Content that may engage the audience Good subject line Reading the email is secondary. Your audience needs to open the email first. Hence, you need to get creative and witty while writing the subject line. It should be written keeping benefits like discount, sale and bonus in mind. First three words are of utmost importance. Create small videos Videos are getting popular. But they are not meant to be used everywhere. If your business deals with products, make small videos (about a minute) about the product. The video needs to short for two reasons. One, to keep the audience engaged throughout the video. Two, to fit the file in an email. It gives a chance for the audience to not only see the product but also know how it works. The better you show, higher the sales. E-book or online courses A few of the times, release some content that has nothing much to do with your product/service. Give free content to your subscribers and get then to engage and respond better to your brand. Make e- books, short courses, podcasts or any such educational/infotainment content. Use right images (with right information) Eye tracking research demonstrates that human appearances and logos draw attention. Make sure to converse utilizing images and graphical components that are not very big or nitty gritty. Talking about illustrations, remember to utilize alternative text (ALT) lines of content that the pursuer will see before downloading the pictures in your message.

2. Conclusion Explore the ways of sharing the content. There is no hard core rule as to how to use or create content. Think of creative ways and make sure you test them before sending it to your audience. One thing you need to keep in mind, do not spam. You can have a lot of good content but spamming will put them to waste.