QlikView Business Discovery – Capitalizing on the “Qlik” Moment

1. QlikView Business Discovery – Capitalizing on the “Qlik” Moment Paul Rajesh Presales Consultant , QlikView India

2. “Eureka” Moments in Science

3. What Is “Eureka” Moment or Effect? • The Eureka effect, also known as the aha! effect, refers to the common human experience of suddenly understanding a previously incomprehensible problem or concept • Some research describes the Aha! Effect as a memory advantage • Conceptualized as a two phase process. • The first phase requires the problem solver to come upon an impasse, where they become stuck and even though they may seemingly have explored all the possibilities, are still unable to retrieve or generate a solution • The second phase occurs suddenly and unexpectedly. After a break in mental fixation or re-evaluating the problem, the answer is retrieved • Insight is believed to occur with a break in mental fixation, allowing the solution to appear transparent and obvious • In order to solve insight problems, one must “think outside the box”

4. “Qlik” Moment in Business - Simplifying Decisions for Everyone, Everywhere

5. Ever changing, dynamic , kaleidoscopic nature of Business Environment • The kaleidoscopic nature of business environment • Challenges to corporates to adopt 'keep fit' strategy and rigorous procedures for their survival as well as success • Managerial issues of the corporate world today are becoming complex • Call for focused proactive solutions • Need to solve insight problems, “think outside the box” • “Qlik” Moments

6. Who’s Driving Change? The Empowered Consumer Social Networking Apps Search Mobility The Empowered Consumer

7. QlikView Business Discovery - Combines The Power of Business Apps with the Consumer App Experience • Easy to use as a consumer app • Instant results • Rapid time to value • Addictive • Gorgeous, intuitive interface • Delivers the big picture and deep analysis • Makes the complex simple • Lets business users achieve the impossible • People love using it

8. What Makes QlikView Business Discovery Unique? It’s About Asking and Answering The Next Question till the “Qlik” Moment

9. Business Discovery: Business User-Driven BI Remixability and Reassembly Social and Collaborative App Model Insight Everywhere Mobility IT Finance HR Production Marketing Sales

10. What Users Do with QlikView Business Discovery • Explore visual views of information through simple interactions such as clicks and taps • Start anywhere and go anywhere • Make selections in any chart or object • Evaluate results across entire app • Ask any number of follow-up questions based on what they have learned

11. Users Ask and Answer Streams of Questions “What do my margins look like for the last three quarters broken down by region?” “It looks like one of my regions has been under goal, I wonder if there’s a specific product that’s driving this?” “Ok, it seems that bicycles are not selling well in this region, is there a particular product or customer segment that’s the issue?” “Wow, it looks like 20-40 year olds are not buying many bicycles at all, specifically mountain bikes.” “Let’s expand the view to see all products bought by 20-40 year olds. It looks like hiking gear is more popular with this group, which is good because it’s less costly to stock…”

12. A Business Discovery Analogy: Discovering New Music

19. Category Genre Artist Title

22. Abba Trooper Sweden

23. Category Title Genre Artist

24. Now

25. . . . And It’s Not Just Music . . .

27. Reports and Visualizations Lead to Follow-up Questions • Standalone visualizations provide a single view • Reports provide a static view • How do you best support follow-up questions till aha! Moment? With QlikView apps, the answers are already there, available through simple clicks or taps Scalable and effective Ask users to build new analysis themselves Impractical Require experts to build more reports for them Not Sustainable

28. The More Users, the More Questions QlikView • The more users, the more clicks, the same apps • Users simply click to refine views and answer questions • Apps deliver new views of information dynamically • Users get instant feedback Reports and Visualizations • The more users, the more requests for new reports • New reports are built by IT or business lines to serve requests • The number of reports spins out of control

29. How QlikView Enables This ? • The heart of QlikView – a patented software engine that generates new views of information on-the-fly • Each time a user clicks, the QlikView engine instantly responds by updating every object in the app with a newly calculated set of data and visualizations, specific to the user’s selections • QlikView… • Offers access to a full set of record-level data • Manages all associations in the data automatically • Fully leverages the power of available hardware Dynamic calculation is the major innovation in the QlikView engine

30. How QlikView Enables This ? Patented Core Technology The Associative Experience Collaboration and Mobility

31. The Associative Experience Reports and Visualizations QlikView Apps Region Region State Sales Person State Product Sales Person Product • Linear, pre-defined paths • Insights missed with limited next steps • Developer-centric • Data warehouse / appliance • User decides where to start and end • All data is always there • Insight driven • In-memory and big-data

32. The Associative Experience with Green, White, and Gray Unrelated: Gray Selections: Green Associated: White

33. The Evolving BI Landscape and IT’s Changing Role REPORT-CENTRIC ARCHITECTURE (Tightly controlled) • END USER • Pre-calculated dashboards • STACK VENDOR BI • Managed reporting IT DEPARTMENT • IT ROLE • Data preparation andgovernance • + • Responsible for building all the analyses DATA SOURCES

34. The Evolving BI Landscape and IT’s Changing Role REPORT-CENTRIC ARCHITECTURE (Tightly controlled) BUSINESS DISCOVERY ARCHITECTURE (Business user-driven, self-service) • END USER • Pre-calculated dashboards • STACK VENDOR BI • Managed reporting • BUSINESS USER • Self-service analysis • Create analysis relevant to specific business problems • Change analysis on the fly IT DEPARTMENT • QLIKVIEW • Dynamic dashboards • Search live data • Any device • IT ROLE • Data preparation andgovernance • + • Responsible for building all the analyses • IT ROLE • Data preparation and governance • + • Enable business users to createtheirown analyses DATA SOURCES

35. A New Kind of Software Company • U.S.-based company, founded in 1993 in Sweden • Broad Base of 24,000 Customers • High customer success rate • 800,000 users in 24,000 customers in 105 countries • QlikView India - Strong Clientele of 700+ Customers • 1,200 global partners • Over 1,000 employees across 28 offices in 23 countries • NASDAQ: QLIK • Change Their World grant program Broad Base of 24,000 Customers

36. QlikView’s Dominance in the Data Discovery Market “QlikTech benefits from being the dominant vendor with the highest brand recognition in the hot data discovery segment.” SWOT: QlikTech, Business Intelligence and Analytics, Worldwide – December 26, 2012, Gartner Research

37. Sales Management – Revenue , Margin and Budget Analysis

38. Sales Management – Revenue , Margin and Budget Analysis

39. Finance Controlling – P&L, Cash flow, Profitability , GL, Liquidity

40. Expense Management - Expense Analysis App

41. QlikView India - Strong Clientele of 700+ Customers

42. QlikView India - Strong Clientele of 700+ Customers

43. QlikView India - Strong Clientele of 700+ Customers

44. QlikView India - Strong Clientele of 700+ Customers

45. Thank You