Focus on Demand December 9 th 2010 IT is from Flatland, Business is from Spaceland Mark Smalley

1. Focus on Demand December 9th 2010 IT is from Flatland, Business is from Spaceland Mark Smalley mark.smalley@aslbislfoundation.org marksmalley @ LinkedIn marksmalley @ Twitter

2. Mark Smalley Director of International Affairs Principal Consultant at Capgemini Member Professional EXIN Group Lecturer at Rotterdam, Brussels, Hangzhou Author & Speaker CYO Blind Monk IT Paradigmologist IT Management Philosopher

3. Happiness is U-shaped Happiness Time

4. SpeakingEngagements

5.   Think out of the IT box IT Services IT Business Supply Demand &Use IT Service Providers & Suppliers of IT Components Business Departments

6. Don’t know what they want Are always changing their minds Make unreasonable demands Won’t take responsibility for decisions Don’t use the system properly Can’t think strategically Blame us for everything Don’t trust us Don’t understand us IT peopleabout Business people

7. Usage of information (systems) Business data (quality) Contact with IT Functionality and quality requirements, including specification and acceptance testing Business cases and funding Procurement of IT services Information policy and strategy Business’ IT responsibilitiesaccording to IT

8. Introducing BiSL IT SERVICE MANAGEMENT Application Management Business • Information Management Business Infrastructure Management

9. BiSL Framework Strategic supplier management Establish information chaindevel. Establish technological developments Infor- mation coor- dination Strategic user relationship management I-organization strategy Information lifecycle management Information portfolio management Strategicinfor- mation partner management Establish business processdevel. I-organization strategy cluster Information strategy cluster Planning and resource management Financial management Demand management Contract management Change- mgt Specify information requirements Design non- automated IS End user support Business data management Prepare transition Reviewing and testing Operational supplier management Transition mgt User management cluster Functionality management cluster

10. Usage of information (systems) Business data (quality) Contact with IT Functionality and quality requirements, including specification and acceptance testing Business cases and funding Procurement of IT services Information policy and strategy Business’ IT responsibilitiesaccording to IT

11. Business’ IT responsibilitiesaccording to the Business Huh?

12. Don’t understand our business Speak techno-babble Aren’t pragmatic enough Too slow Say it’s our fault – “you didn’t tell us that” Don’t understand what an entrepreneur needs Are reluctant to learn about the business Live in a world of their own Business people about IT people

13. These guys are weird! IT Business

15. IT is from Flatland, Business is fromSpaceland • Relationship • Communication • Differences • Understanding • Benefitting

16. IT is from Flatland, Business is fromSpaceland • Relationship • Communication • Differences • Understanding • Benefitting

17. IT is from Flatland, Business is fromSpaceland • Relationship • Communication • Differences • Understanding • Benefitting

18. IT is from Flatland, Business is fromSpaceland • Relationship • Communication • Differences • Understanding • Benefitting

19. IT is from Flatland, Business is fromSpaceland • Relationship • Communication • Differences • Understanding • Benefitting

20. IT is from Flatland, Business is fromSpaceland • Relationship • Communication • Differences • Understanding • Benefitting

22. How do you…?

23. How do you…?

24. How do you…?

25. How do you…?

26. Different planets SQ or EQ? StuartWray ‘SQ Minus EQ can Predict Programming Aptitude’ AdsbySmalley

27. Different planets The N Word

28. Different planets

29. Different planets

30. Different planets John Gray ‘Men are from Mars, Women are fromVenus’ AdsbySmalley

31. Different planets Fix it or Talk about it?

32. Different planets Result or Relationship?

33. Different planets Goal or Process? Pat Heim ‘HardballforWomen’ AdsbySmalley

34. Change Management

35. Men marry with the hope they will never Women change

36. Inevitably, they are both disappointed Albert Einstein ‘ZurElektrodynamikbewegterKörper’ Adsby Smalley 

37. Business and IT “We can’t help men and women to speak the same language, but we can teach them to understand both” Pat Heim ‘RowBoat Cartoon’, www.heimgroup.com AdsbySmalley

38. Business versus IT

39. Building Bridges Business Island IT Island Remko van der Pols ‘The Business IT AlignmentIllusion’ AdsbySmalley

40. Different planets Wrong Bridge

41. IT = logic Star Trek ‘MrSpockIllogicallyIllogical’ AdsbySmalley

42. Logical systems for an illogical world Digital analog

43. Flatland or Spaceland? William Arntz, BetsyChasse,Mark Vicente ‘What the Bleep!?: Down the Rabbit Hole’ Dr Quantum visits Flatland AdsbySmalley

45. IT people …

46. … have differing core values …

47. … live in fewer dimensions than business people …

48. … can’t grasp business’ extra dimensions …

49. … and make “digital solutions for an analog world”

50. Different planets Wrong Bridge Right