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Introduction to Superfast West Yorkshire Business Support 1 st May 2014 Richard Brook

Introduction to Superfast West Yorkshire Business Support 1 st May 2014 Richard Brook Business Adviser. What is. Project Aims.

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Introduction to Superfast West Yorkshire Business Support 1 st May 2014 Richard Brook

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  1. Introduction to Superfast West Yorkshire Business Support 1st May 2014 Richard Brook Business Adviser

  2. What is

  3. Project Aims • to increase coverage of superfast broadband (above 20 mega bits per second) to at least 97% of premises in the project area and basic broadband (2Mbits/s) to the remainder. • to ensure that ICT is at the heart of the way Public Services are delivered leading to innovation & efficiency savings – optimising further investment • to ensure that households and businesses are encouraged to exploit superfast broadband to its full potential – supporting economic growth & strengthening community connectivity for social benefit

  4. Our objectives for today • To introduce you to a fully funded package of Business Support • Including eligibility criteria and how the programme works • A 12 hour support package which combines adviser support and masterclasses designed for business owners • To give you the opportunity to review the needs of your business • Continuously increasing quality and reducing cost • Identifying & accessing ‘ideal customers’ who will pay for the value you deliver • Responding to changes in Buyer behaviour • Productivity to generate a new work:life balance

  5. The Project Teams A separately managed & funded project Infrastructure Team Demand Stimulation Team Business Support Team Physically laying the fibre cables and installing the cabinets Working with Internet Service Providers to promote the take up of internet services as cabinets are installed Providing a Programme of funded Support to enable change within eligible business

  6. Economic BenefitsBroadband & business Superfast Broadband in a business context

  7. Economic Benefits What the pundits say February 2013Institute of Directors Poll concluded that faster broadband speeds could: 2012 Boston Consulting Group, “The Internet Economy in the G20”, Small businesses that embrace the internet grow times 3 faster than their offline peers Improve the productivity of 83% of IoD members Encourage 56% to offer more flexible working opportunities Encourage 31% to invest more in their business Encourage 13% to hire more staff

  8. Economic Benefits What Are the Numbers? • 84%of population online 700 million users on Facebook 300 million users on Google+ 175 million users on Twitter 200 million users on LinkedIn Source: www.techcrunch.com

  9. Economic Benefits Cloud Computing Business Continuity SCALABLE AFFORDABLE RELIABLE SECURE ACCESSIBLE

  10. Economic BenefitsBroadband & business increase in productivity, time saving & reduction in operating costs– cloud computing better job satisfaction– communication & collaboration greater customer experience – changes in buyer behaviour

  11. Business Support ProgrammeWhat next? “It is not the strongest of the species that survives; nor the most intelligent that survives. It is the one that its most adaptable to change.” Charles Darwin – The Origin of the Species

  12. No longer defined by who they are but by what they do Business Support Programme Responding to Buyer Behaviour • We need to adapt to our customers’ online behaviour. Customers… • On line researchers • On the go all the time • Video watchers • Content creators

  13. Business Support ProgrammeDescription Free at the point of use “… helping businesses prepare and be ready for Superfast Broadband…” • 12 hour dedicated business support • Combining individual sessions with business generalists together with expert led masterclasses • Personal Action Plan giving you access to: • series of masterclasses • 1-to-1 mentoring

  14. Business Support ProgrammeThe Masterclass approach Competence Clarity Confidence • Allows us to use high level expertise • Delivered in an informal but penetrating manner • Recognises our different customer types designed to provide both technical & general content

  15. Business Support Programme Responding to Buyer Behaviour “PUSH” Navigation features Relevant content Email Marketing Online Newsletter “DESIGN” • STRATEGY • STRATEGY “PULL” • STRATEGY Search Engine Optimisation Social Media

  16. Economic Benefits Responding to Buyer Behaviour Trust can be built on line Source: Matrix 42

  17. Business Support ProgrammeAdditional Benefits • Web site review • Self assessment questionnaires • Networking Opportunities • Adviser expertise • Increased economic activity

  18. Business Support ProgrammeWhat do we need you to do? • Sign up • Choose your masterclass • Identify areas where you think the programme should be developed • Get the word out to your networks • Let me know the networks I should be talking to • Refer anybody who you think will benefit

  19. enquiries@superfastwy .co.uk Tel: 0845 144 0040 www.superfastwestyorkshire .co.uk/business Or talk to me now! X

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