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By: Tasha Mowery, Sarah Wheeler, Rachel Powell, William McDowell . Project Goals. Definition of Project. Designing an app for American Eagle . Improve on features from the current AE app . Present app to AE for evaluation. . Primary Goals & Tasks of Project.
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By: Tasha Mowery, Sarah Wheeler, Rachel Powell, William McDowell
Definition of Project • Designing an app for American Eagle. • Improve on features from the current AE app. • Present app to AE for evaluation.
Primary Goals & Tasks of Project • Improve app to be more user-friendly. • Incorporate social media functions. • Allow users to access other features easily: • Paying their bill. • Locating a store. • Placing an item on hold. • Scan function. • “My Outfit” function.
Services and Features • Easier access for users to pay their bill. • Store finder function. • Placing an item on hold. • Store pick-up. • “Scan an Item” function. • “My Outfit” function. • Customer Service Link
Intended Users • People who shop at American Eagle. • People who shop via devices: phone or tablet. • People who are familiar with shopping apps.
Approaching the Design Problem • Use lighter colors on the site. • Bigger and easier to find buttons. • Less menus to navigate through. • More images on the main slide carousel. • Easier to navigate jean guide. • Display clearance and specials on home page.
Common Site Navigation Elements • image carousel with sale promotion first • horizontal navigation bar with the theshopping categories (genders, clearance, accessories) • top banner includes company name and special sale • search bar top right corner • account sign in/bag top right corner • social media shortcuts
Common Style • primarily images • image carousel with smaller image boxes beneath • company logo on top • sales promotion at top and 1st image of carousel • images include their target audience (energetic)
Audience • 15-25 • Male and female • Moderate to high expendable income • Any education level (attending school or graduated) • Interested in fashion
Persona 1: Aaron • 17 yr old male • Junior in a Pittsburgh public high school • Member of the soccer team and track • Middle child • Wants to go to Penn State • Owns a Honda Civic • Enjoys hiking and holidays with the family
Persona 2: Samantha • 20 yr old female • Junior at the University of Maryland • Majoring in Finance and Accounting • President of sorority Alpha Delta Pi • Only child • Wants to get her CPA after graduation • Wants to work for Ernst & Young • Enjoys swimming and baking
Main Goals • Aaron: Purchase male jeans. • Samantha: Browse female clothing selections.
Tasks • Aaron- purchase ‘original straight’ jeans • Samantha- browse female clothing selection, place ballet flats on hold
Audience’s Language • Relaxed • Inviting • Friendly • Welcoming • Encouraging
App’s Main Goals & Tasks • Improve in-store features of the app in order to entice users to visit stores • Design app so users can easily find and purchase items • Increase the community aspect to the new design by incorporating social media to help promote the brand • Allow users to easily access “other” features, such as paying their credit card bill, locating a store, placing items on hold, etc.
App’s Main Content Categories • browse products • purchase products • sales/promotions • company information
Main Goals & Tasks • Improve in-store features of the app in order to entice users to visit stores • Design app so users can easily find and purchase items • Increase the community aspect to the new design by incorporating social media to help promote the brand • Allow users to easily access “other” features, such as paying their credit card bill, locating a store, placing items on hold, etc.
Purchasing Jeans • Jessica has a pair of Jeggings that she likes from American Eagle, and now wants to purchase a pair of their Skinny Jeans. • After opening the app, she clicks on the “Shop Women” link from the image carousel on the Home page. • She chooses the “Bottoms” link from the menu, then immediately clicks on “Jeans” from the next list menu. • On the next list menu she clicks on “Skinny Jeans” • She scrolls through the images of Skinny Jeans and finds a pair she likes, and clicks on the image. • Jessica chooses a size, wash, and quantity and clicks “Add to Bag.” • A pop-up appears and asks her whether she would like to continue shopping or view her bag. Jessica decides to “View the Bag.” • On the “Bag” screen she decides to purchase the jeans, so she clicks “Checkout.”
Purchasing Jeans (continued) • She enters her Shipping and Billing information, and confirms her purchase. • A Thank You screen appears with the item she ordered and its specifications pictured.
Placing an Item on Hold • Jessica follows the same process for buying Skinny Jeans as she would if she were purchasing them online. • Instead of choosing “Add to Bag,” Jessica chooses “Pick-Up in Store.” • The app prompts her to “Find a Store” by entering her zip code and the distance from where she lives. • After entering “15222” and “15 miles,” the app gives Jessica a list of stores sorted by distance. • Jessica chooses the store at Ross Park Mall, and pop-up appears to confirm the location. • After confirming the location, the app forwards her to a Thank You screen. It has an image of the Jeans she placed on hold, with a message that they will be held for x number of days.
