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3. The Planning and Buying Process

3. The Planning and Buying Process. Shelley Hen | Solution Specialist January 2011. The Planner’s World. Campaign Work Process From Brief to Media Plan (‘classic process’). Outlines the campaign goals, targeting, budget, and more. Campaign Brief. Tracking & Monitoring.

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3. The Planning and Buying Process

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  1. 3. The Planning and Buying Process Shelley Hen | Solution SpecialistJanuary 2011

  2. The Planner’s World

  3. Campaign Work Process From Brief to Media Plan (‘classic process’) Outlines the campaign goals, targeting, budget, and more Campaign Brief Tracking & Monitoring Identify the specific media that will help achieve the objectives of the campaign, based on the brief. Negotiate with selected sites for placements, rates and volume Approval from all parties, and legal agreements between agency and publishers Ad serving, monitoring and analysis Trafficking …

  4. Planning • But can also be … • Objectives & Audience • Search, Filter & Site Suggestions • Consideration set Campaign Brief • Negotiation • Negotiation Tracking & Monitoring • Request For Proposal (RFP) • Request For Proposal (RFP) • Proposal management • Proposal management • Create Media Plan • Create Media Plan • Approval & Booking • Advertiser Approval • IO generation Trafficking …

  5. Planning Or like this… Campaign Brief Tracking & Monitoring • Pre-Negotiation rates • Approval & Booking Trafficking …

  6. MediaMind Smart Planning

  7. Research Module (Planning) A tool to suggest sites and sections based on past performance and planners’ classifications of past  campaigns served in MediaMind

  8. Buying Module A tool for negotiating with publishers, submitting RFPs, receiving proposals and booking media. Seamlessly integrated in the campaign flow in MediaMind.

  9. Summary • Open and flexible process • Supports different processes and entry points • Tracking and monitoring • End-to-end solution from Brief to trafficking and analysis

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