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CRACKED. Humor Blog. Origins. Cracked was originally a magazine that was created in 1958 In 2005, then Cracked owner Dick Kulpa sold the magazine to a group of investors who wanted re-launch the magazine as well as a website.-This was a failure
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CRACKED Humor Blog
Origins • Cracked was originally a magazine that was created in 1958 In 2005, then Cracked owner Dick Kulpa sold the magazine to a group of investors who wanted re-launch the magazine as well as a website.-This was a failure Cracked.com launched as a separate website under editor-in-chief Jack O’Brien, a former ABC News producer. the Cracked website gained popularity and was purchased by Demand Media in June 2007. • It grew in prominence after merging with another popular humor website, Pointless Waste of Time.
Readership • This blog is strictly a humor website that includes a blog, videos, forums, a writer's workshop and “photoplasty.” Cracked.com has over 300 million monthly page views. 3.4 million Facebook likes and 800,000 twitter followers It is currently the most visited humor site in the world
Target Audience • Age: 17-34 • Gender: Male • Education: High School- Post Graduate • Income: 20,000-80,000 • Location: North America Generally targets a male population between late teens and mid thirties. Also talks a lot about video games and popular trilogy's such as Star Wars, Lord of the Rings and etc..
Felix Clay • Has been writing for Cracked since 2012 • Has a sarcastic sense of humor, and very self-deprecating as well • Uses mid-level vocabulary • Uses light profanity • Most blogs are in list format, and generally fairly long • Blogs about nuances, pop culture, personal stories, food and “shocking” facts • Begins blogs with brief intro and than leads into the list • Felix like most writers does not reply to comments and sometimes even writes disclaimers (many cracked writers do this) after a controversial statement is said telling them that they know that comment will irritate some, but here's the reason they said it.
Christina H. • One of only two female writers on cracked • Has been with Cracked since 2011 • Sarcastic and condescending in tone • Uses mid level to high level vocabulary • Uses profanity sparingly • Uses a lot of hyperlinks in articles • Most blogs are in list format with brief intro, but has also written articles • Blogs about nuances, fitness, cultural assumptions, classism, and sexism • Is one of the few bloggers who writes columns from a woman’s perspective and has articles for a female audience.
David Wong • “I am the Executive Editor of Cracked.com and NYT bestselling author David Wong, which is the pseudonym of a real person named Jason Pargin.” • Has been writing for cracked since 2011 • Uses vulgar language and profanity • Humor is dark and sarcastic • Uses mid-level vocabulary, also uses a lot of hyperlinks • Blogs about gaming, sci-fi, sexism, pop-culture(old and new), books, religion, politics and sociology/psychology
Why You should Read Cracked • While most of the writers are comedians/writers/tech savvy cracked has an open forum that allows anyone to submit work • Writer Daniel O'Brien was questioned by FBI and Secret Service after writing an article titled "How to Kidnap the President's Daughter.“ • He was also placed on a no-fly list after writing the book “How to Fight Presidents” • If you enjoy any current humor Blog than you must give Cracked a chance, by far one of the most well written comedy blogs I’ve ever seen and theresthis: • In 2010, the web series Agents of Cracked featuring O'Brien and Swaim won the Audience Choice Award at the second annual Streamy Awards. In 2012, Cracked received a People’s Choice Webby Award for Best Humor Website.
