1 / 5

Maryland Study

Maryland Study. Joe Camel more recognizable to 6-year-olds They think he is cool and interesting. R.J. Reynold discovered. Within 3 years of Joe Camel in advertisements Before Joe Camel – 0.5% smokers<18 years old used Camel brand After Joe Camel – 32.8% smoking youth use Camel brand

Download Presentation

Maryland Study

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Maryland Study • Joe Camel more recognizable to 6-year-olds • They think he is cool and interesting Youth Alive Training

  2. R.J. Reynold discovered • Within 3 years of Joe Camel in advertisements • Before Joe Camel – 0.5% smokers<18 years old used Camel brand • After Joe Camel – 32.8% smoking youth use Camel brand • Illegal sales to minors jumped from $6 million to $476 million Youth Alive Training

  3. Hospitalized Joe Camel Youth Alive Training

  4. Youth Alive Training

  5. Youth Alive Training

More Related