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A cohort of marketing professionals that achieve results through creativity, innovation, and interactive intelligence.

Who is Impetus?. A cohort of marketing professionals that achieve results through creativity, innovation, and interactive intelligence. Definition: a moving force; impulse; stimulus. Miller Business Innovation Center. Taking AIM. Miller Business Innovation Center. A. Assess. I. Inform.

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A cohort of marketing professionals that achieve results through creativity, innovation, and interactive intelligence.

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  1. Who is Impetus? • A cohort of marketing professionals that achieve results through creativity, innovation, and interactive intelligence. • Definition: a moving force; impulse; stimulus

  2. Miller Business Innovation Center Taking AIM Miller Business Innovation Center A Assess I Inform MILLER BUSINESS INNOVATION CENTER WORK’S AT YOUR BUSINESS. M Market

  3. Miller Business Innovation Center What is the MBIC? • Accelerator / Incubator • Professional Mentoring • Business Support • Facility Advantages • Technical Advantages MILLER BUSINESS INNOVATION CENTER WORK’S AT YOUR BUSINESS.

  4. Miller Business Innovation Center Assess The issue? • Lack of market knowledge • The MBIC • Experienced/knowledgeable student • School of “hard knocks” • MBIC is underutilized MILLER BUSINESS INNOVATION CENTER WORK’S AT YOUR BUSINESS.

  5. Miller Business Innovation Center Inform The purpose • Reach potential candidates • Educate, inform, call to action The solution • Series of Media Exposures • Print • Web based • Multi-campus media outlet • Guerilla marketing MILLER BUSINESS INNOVATION CENTER WORK’S AT YOUR BUSINESS.

  6. Market Target Market • Business minded students • 2nd year students • Lack knowledge, experience, resources needed • Utah colleges/univ. • Attending/Graduated

  7. Miller Business Innovation Center Ultimate Goal To contribute to the regeneration of Utah’s small business Population and feeble economy through enrollment in the MBIC Incubator Program MILLER BUSINESS INNOVATION CENTER WORK’S AT YOUR BUSINESS.

  8. Media Outlets • Guerilla Marketing • 5 minute presentation • Interactive Q & A • Where? • Business, Marketing, Finance classes • Upper division (2nd year) students • Utah colleges/Univ. • Purpose • Introduction to MBIC • Insiders view to program • Inform • Call to action

  9. Miller Business Innovation Center Media Outlets Profile Print Media outlet Print SLCC Globe Step Ahead City Weekly Purpose Insiders view to program Inform Call to action MILLER BUSINESS INNOVATION CENTER WORK’S AT YOUR BUSINESS.

  10. Media Outlets • Print Media • Print • outlet • Print • SLCC Globe • Step Ahead • City Weekly • Purpose • Insiders view to program • Inform • Call to action

  11. Miller Business Innovation Center Miller Business Innovation Center Bulls eye! • To contribute to the regeneration of Utah’s small business Population and feeble economy through enrollment in the MBIC Incubator Program MILLER BUSINESS INNOVATION CENTER WORK’S AT YOUR BUSINESS.

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