Presentation Transcript

1. Le Parker Meridien 119 West 56 Street, NY,NY 10019 Senior Project By : SumeetParmar, Elizabeth Jaquez-Flores, BrunnelMilard, PrashantPurohit Under Guidance of Prof. : Bernard Iatauro
2. History of Hospitality Industries Hospitality from the French word “Hospice” To provide for the weary To take care of Traveling Sumerians(2500 BC) “House of the go far people” Code of Hammurabi (1792- 1750 BC) Caravanseri “Caravan “ (Persia 200 BC) Hotel in Olympus for visitor of the Olympic games (4th Century B.C
3. Time line of Hospitality Industry The history of the hospitality industry in the United Sates dates all the way back to the colonial period in the late 1600s. Things have changed quite a bit since then; The hospitality industry has experienced significant changes and development over the years as it has faced world wars, The depressions era and various social changes. The industry as we know it today began to take from in the early 1950s and 60s.
4. Time Line Cyclical history of hotel in America Early America 1600-1920 WWI 1910 Golden Age 1920 Depression 1930 Motel Age 1950 Growth 1960-1970 Recession 1980 Recovery 1990 9-11 …….
5. Jack Parker Corporate History The Jack Parker Corporation was founded in 1955 by Jack Parker. Company was first founded as family owned business and still remains as a privately owned real estate development company. Company manages a portfolio that includes more than 15,000 residences of luxurious high-rise rental, condominiums, and single family homes throughout the Northeast and Florida in the United States.
6. Le Parker Meridien Corporate History Le Parker Meridien was first founded in 1981 as part of Le Meridien Hotel and Resort chain. It has been sold and purchased over twenty different times by Japanese and British firms. The birth of Le Parker Meridien goes back to the origins of Le Parker Hotels and Resorts back in 1972. Le Meridien Hotels and Resort was first established by Air France. Le Meridien Hotels is an international European hotel chain with headquarters in United Kingdom.
7. Le Parker Meridien Corporate History Le Parker Meridien was acquired by The Jack Parker Corporation in 1992. After the purchased, Le Meridien became Le Parker Meridien. In 2001. After the purchased, Le Meridien became Le Parker Meridien. In 2001, another branch was opened in Palm Springs, California.
8. Le Parker Meridien Hotel 42 Floors with 732 Rooms. Restaurants & Bar: Norma’s Seppi’s Burger Joint knave Rooftop Pool Health Club: gravity
9. Le Parker’s Mission “Our mission is to exceed the expectations of our guests, inspire and reward our associates, and provide superior financial results to those who entrust us with managing their assets,” Le Parker Meridien Corporate site, 2009
10. Le Parker’s Vision “[We pledge] to provide a deluxe personal service to our guests providing the sense of warmth and privacy. We will understand the needs of guests and associates, to consistently surpass their expectations by delivering relax yet luxurious aspects of our facilities,” Le Parker Meridien Corporate site, 2009
11. Environmental Analysis Environmental conditions affect Businesses in many ways. These conditions include the following factors: Economic Social Cultural Technological Political Global
12. Environmental Analysis Economic factor : The economic factor can impact businesses within all industries. Environmental changes reflect standards and general well being of a society.
13. Environmental Analysis The graph below indicates that airlines and hotels are the severely affected after 9-11 attack.
14. Environmental Analysis The social factor: Changes in demographic and life style trends. Emerging archeological tourism in New York City. The global factor Globalization Promotion of cultural diversity
15. Environmental Analysis The cultural factor The United States of America is a country rich in history and cultural diversity. In New York alone, two hundred and fifty languages are spoken.
16. Environmental Analysis The Technological factor Virtual Tours Online Reservation Technology offered on hotel premises IT System to manage hotel operations
17. Environmental Analysis The political factor The political factor has been playing a pre-dominant importance in the economic function and behavior of a society of every country in the world. Thus, the economic stability or instability of a country is the result of its form of government or political establishment. Political unrest
18. Approximate Room Rates by Month
19. Approximate Revenue by Month
20. SWOT A SWOT analysis is a situation analysis in which internal strengths and weaknesses of an organization, and external opportunities and threats faced by it are closely examined to chart a strategy.
21. SWOT Strengths Location Food Business Low Employee turnover rate Collecting new customers feedback
22. Panoramic View of New York City
23. Relaxing by the pool
24. SWOT Weaknesses Customer reviews from other sources are not taken into consideration Underutilized resources Frequent change of Management Lack of Advertising Website is not user friendly
25. SWOT Opportunities Available resources in premises to start new ventures Emerging international markets New packages for budget travelers
26. SWOT Threats Intensive Competition Economic slowdown Changing local government regulations puts them on the spot
27. Competitor's Analysis Le Parker Main Competitors Jumeirah Essex House Four Seasons New London NYC
28. Market Segmentation Parker Meridien main market segment are: Business People Celebrity Foreign Travelers
29. Market Targeting Enhancement and Revitalization Project The Parker Meridien press release reported that the arrival of Norma’s breakfast restaurant in 1998 quickly gained awards and praise as the best breakfast in New York.
30. Market Targeting The Parker Meridien goes ergonomic The hotel management made a conscious effort to renovate all hotel rooms ergonomically with improved lighting, cordless phones next the beds, convenient workstations equipped with all needed accessories and comfortable chairs
31. Recommendations Location Design family oriented packages. Ex. Walking tour of Central Park. Economic Slowdown Design affordable packages targeting lower-middle class. Enhance current web page.
32. Recommendations Advertisement of the Business Use location and food businesses as focus of advertisement Intensify advertisement two months prior to slow season to attract local clientele Collaborate with local companies Become more aggressive
33. Recommendations Develop system to keep statistical data like annual occupancy, Rates and Prices New Customer feedback & Take into consideration outside reviews Use their customer reviews wisely to improve satisfaction rate to outcome weaknesses
34. Recommendations Underutilized resources Start using rooftop/ Park View Conference room to serve dinner as an extension of Norma’s Start food festival of European month in one of the restaurant
35. The perfect place to propose to your Valentine
36. Perfect setting for your Business Meeting