Opt for an SEO-Friendly CMS

1. AN SEO AN SEO FRIENDLY FRIENDLY CMS CMS OPT OPT FOR FOR The first of these decisions is which you will use. There are plenty CMS platforms, the most popular of which is certainly WordPress. But is WordPress the most SEO-friendly CMS platform out there? Are you better off using Drupal or Kentico CMS? Technical SEO SEO Basics Adigital marketing strategy that aims to improve the quantity and quality of leads to your website. Technical performance of your website and how that impacts the user experience. Facets like speed, security, and structure all fall under the umbrella of technical SEO. SEO activities are divided into three broad categories: technical, on-page, and off- page. On-page SEO Off-page SEO On-page SEO activities are concerned more with the actual content of your website rather than its performance. Optimising content — whether it’s blog posts, captions, or meta descriptions — with relevant, targeted keywords is part of on-page SEO. Any activity that is taken outside your own site sits in this category. This includes link-building, guest blogging, and contributing to local directories. SEO and CMS SEO and CMS To a certain extent, your choice in CMS platform can make or break your SEO performance. Opting to use any of the most popular platforms — including WordPress, Kentico CMS, Drupal, Shopify, Joomla, and Magenta — certainly isn’t going to harm your SEO performance. Customise page elements: It refers to the title, meta description, and image alt text of your content. These attributes can all be optimised using relevant keywords — providing that your CMS allows you to edit them. SSL certification: An SSL certificate is a must have, providing an encrypted connection for users. Don’t use a CMS platform that doesn’t offer this and other security features. Responsive themes: Visitors expect to be able to access your site on all types of devices. To ensure your site is clear and accessible regardless of screen size, responsive themes are the way to go. Simple blogging tools: On-page SEO is all about publishing high-quality, unique, relevant content. Opt for a CMS that offers an easy-to-use blogging interface. Analytics tools: The only way to tell if your SEO strategy is working is to have analytics tools set up to track user behaviour. While there are third-party tools you can use, this process becomes infinitely easier if your CMS has them in-built into its platform. newpathweb.com.au 1300 761 806