1 / 7
70 likes | 94 Views
5 Reasons Why You Should Embrace Storytelling for Branding.<br>Newton Consulting India is the subsidiary of Newton Consulting Group Inc. with its HQ in New York, USA. We are among top branding agencies in India. Our services include Business Consulting, Product Development, Creative Designing and Digital media marketing. If you are looking for a branding agency then call us at 011-65578601 our visit our website http://www.newton.co.in.
E N D
Establish Connections • Gone are the days when you can influence the customers by simply bragging about yourself and your product or brand. In the era of digitization, where we are flooded with myriad forms of content, it has become imperative to be different and unique. And, just highlighting your uniqueness would not carry you miles. You need more than that; you need to storify your experiences to connect to your audiences. Once the connection is established, you can be assured that your target audience is now personally invested in your story and your brand.
Customer Engagement • We as humans are conditioned to connect to stories or react to strong emotions and unexpected changes in our lives. Here, story forms the most effective way to get people’s attention, to flirt with their senses and to establish an emotional connect with them. Storytelling brings a new dimension to your business. Rather than merely communicating your product or service attributes, storytelling enables you to engage minds on an emotional level. When audiences feel connected with your brand then only they will inculcate loyalty towards the brand.
Differentiation Factor • Consider your business as a person. Now create a personality for your brand; determine its characteristics, uniqueness and communicate it across social media. This will help you in creating a unique image for your brand which will give you an edge over your competition. Stories make your content special and help your brand stand out from the crowd. They help you in presenting your brand offerings or delivering the brand communication in a better and effective way.
Brand Loyalty • Now marketers have realized that people give a toss to anything that is nonsensically flashy and adversely react to the ‘bragging’ and ‘blathering’ stuff. A well-crafted story will help you in creating experiences to connect with your audiences. Once the connection is established, brand loyalty will automatically follow. This means your customers are more likely to choose you over your competitors.
Unique Brand Value • The quality of your products and services determine your brand value. And, when you use storytelling to showcase your product or service attributes, you are creating a fresh and unique value for your brand. This new brand value will help you in luring people towards your brand which will not only expand your reach but also will help you in creating a base of loyal customers.
For More Information India Office: 512-513, Devika Tower, Nehru Place, New Delhi-110019 011-65578601 | 9958787711 About Us: Newton Consulting India is the subsidiary of Newton Consulting Group Inc. with its HQ in New York, USA. We are among top branding agencies in India. Our services include Business Consulting, Product Development, Creative Designing and Digital media marketing. If you are looking for a branding agency then call us at 011-65578601 our visit our website http://www.newton.co.in.
