5 Ways Custom Email Address Lends Credibility To Your Business-ngDesk.com

1. 5 Ways Custom Email Address Lends Credibility To Your Business A custom email address for your business is a necessity today. Which of these email addresses would you choose first to contact if you are looking for a doctor’s appointment online – info@stanley.medhance.com or stanley22@gmail.com?  Obviously, you will pick the first one! Why? Because it’s a no brainer that branded email address reflects business credibility. Certainly, without the name of the business, the professional value and credibility of a brand is lost. According to the VeriSign survey, 65% of customers trust a company’s branded email address, unlike any other free email address. That is to say, the custom email address reflects to your customers that your business is legitimate and adds professionalism to your service. Imagine, out of the 293.6 billion emails sent and received every day, for every $1 you spend on email marketing, the average expected ROI is $42. Well, you certainly cannot let this opportunity slip away by promoting your business using a free email account, right? This is because your customer will easily trust an email address that mirrors your brand name. Essentially, when you are sending email messages to customers, it’s your branded email address that’s going to make the first impression! Custom Email ID – Why is it more than just an email address? Did you know how to check if a business is genuine? Well, it’s simple. Just check the email extension. For example, rather than something@gmail.com, an address like something@brandname.com sounds more credible. Isn’t it? You might be a yahoo user or a Gmail fan. But you cannot negate the fact that an anonymous entity not only seems unprofessional but also likely to get crushed down sooner or later. However, many business owners are still tempted to use a free email service to save big. But, in doing so, they expose their business email account to the risk of hacking. Remember, hackers love a free email account. For them, gaining smooth access to spam your list of business contacts that include clients, vendors and business partners is no big deal. Moreover, when you are marketing via a free account, you are advertising for that free email account service and NOT your own business. So, let’s get the consequences right. If you are taking free email service for granted – -you are missing out on a marketing opportunity -you become the most potential target for hackers -your account is too impersonal to deliver customer service that people will recognize -you lack professional appeal (Know More) Follow US