Grow Your Business Through Search Engine Optimization (SEO)

1. Search Engine Optimization(SEO) NG Digital Technology Pvt. Ltd. Visit our Website : https://ngdigitaltechnology.com/

2. Agenda • What is SEO • What Does a (Good) SEO Do? • What SEO is NOT • Basic SEO Tips & Optimization Techniques • SEO – Advantages & Disadvantages • Conclusion NG Digital Technology Pvt. Ltd. Visit our Website : https://ngdigitaltechnology.com/

3. What is Search Engine Optimization (SEO) • Refers to the process of “optimizing” both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms. • Refers to the “industry” that revolves around obtaining high rankings in the search engines for desirable keyword search terms as a means of increasing the relevant traffic to a given website. • Refers to an individual or company that optimizes websites for its clientele. • Has a number of related meanings, and usually refers to an individual/firm that focuses on optimizing for “organic” search engine rankings. NG Digital Technology Pvt. Ltd. Visit our Website : https://ngdigitaltechnology.com/

4. What Does a (Good) SEO Do? • Identifies search phrases to target (should be relevant to business/market, obtainable and profitable) • “Cleans” and optimizes a website’s HTML code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc. • Helps in writing copy to appeal to both search engines and actual website visitors • Studies competitors (competing websites) and search engines • Implements a quality link building campaign • Pushes for more content! • Monitors rankings for targeted search terms NG Digital Technology Pvt. Ltd. Visit our Website : https://ngdigitaltechnology.com/

5. What SEO is NOT • Search Engine Submission only • “Submit your website to 5,000 search engines” • An overnight process (typically takes 3-4 months to show significant results) • A one-time process (in many cases requires a continual, long-term focus for best results) • A $29.95 one-time fee! NG Digital Technology Pvt. Ltd. Visit our Website : https://ngdigitaltechnology.com/

6. Basic Tips & Optimization Techniques • Research keywords related to your business • Identify competitors, utilize benchmarking techniques and identify level of competition • Utilize descriptive title tags for each page • Ensure that your text is HTML text and not image text • Use text links when possible • Use appropriate keywords in your content and internal hyperlinks (don’t overdo!) • Obtain inbound links from related websites • Monitor your search engine rankings and more importantly your website traffic statistics and sales/leads produced NG Digital Technology Pvt. Ltd. Visit our Website : https://ngdigitaltechnology.com/

7. Advantages Of SEO • Brand Awareness • Increased Site Usability • Cost Effectiveness • ROI • Increased Traffic NG Digital Technology Pvt. Ltd. Visit our Website : https://ngdigitaltechnology.com/

8. Disadvantages Of SEO • Getting noticed by more than your target audience • Over Success • Black Hats and White Hats • It’s Hard To Target • It’s Sloe • It’s At The Mercy Of The Algorithms • It’s Ineffective Promoting One-Time Events NG Digital Technology Pvt. Ltd. Visit our Website : https://ngdigitaltechnology.com/

9. Conclusion Search engine optimization is a hard and tedious job, it can take a large amount of your time, there are too many pieces of the puzzle that you need to piece together. I once read “Promoting a site that writers on the web are unlikely to link to is as deadly as creating a fantastic website no one will see.” I think the writer said it all in this simple sentence. There is no use in making the best website in your niche when you are not promoting it. NG Digital Technology Pvt. Ltd. Visit our Website : https://ngdigitaltechnology.com/

10. THANKS! Any questions? You can find me at: ngdigital.priya@gmail.com https://ngdigitaltechnology.com NG Digital Technology Pvt. Ltd. Visit our Website : https://ngdigitaltechnology.com/