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TJTV12 E-Business Models

TJTV12 E-Business Models. Home exercise 1 Group 7 Minna Karhu, Jarmo Huttunen. Virgin.com. Virgin.com is the Virgin branded horizontal portal, giving access to the entire Virgin Group of Companies. Control inventory: Yes (physical products)

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TJTV12 E-Business Models

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  1. TJTV12 E-Business Models Home exercise 1 Group 7 Minna Karhu, Jarmo Huttunen

  2. Virgin.com • Virgin.com is the Virgin branded horizontal portal, giving access to the entire Virgin Group of Companies. • Control inventory: Yes (physical products) • Sell online: Virgin.com sells almost everything online. • Price set online: Setting price is impossible. • Physical product/service: Physical products are sold in Virgin.com. • Likely revenues: Advertising, affiliation and slotting fees • Likely costs: Advertising, marketing and sales, content management, research and development

  3. WebMD • The company's products and services facilitate information exchange, communication and transactions between the consumer, physician and healthcare institutions. WebMD is a vertical portal. It has deep content about health issues. • Control inventory: WebMD doesn’t need control inventory because it contains only information. • Sell online: There are links to the sports and fitness stores but stores are not exactly in the WebMD’s page. • Price set online: No, they don’t sell online anything.

  4. WebMD • Physical service: There are lot of information for customers about diseases, doctors, treatments etc., different kinds of tools for managing health (e.g. calculators and quizzes), there are information also for physicians. • Likely revenues: Fees from sponsors, transaction fees, advertising • Likely costs: Advertising, marketing, content management, technology development

  5. iVillage.com • Company is focusing on women. In web-page there is everything for women. Ivillage.com is affinity portal. • Control inventory: There is no need for the control inventory because iVillage.com only offers marketplace for merchants. • Sell online: Merchants are selling their products via iVillage.com • Price set online: There is not opportunity to set price. • Physical product/service: Physical products are sold in “shopping pages”. There are also physical services like customized member page and e-mail. • Likely revenues: Advertising, referral fees from merchants • Likely costs: Advertising and marketing, content management, IT infrastructure

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