1 / 12

Building the Harley-Davidson Brand Community

Building the Harley-Davidson Brand Community. Angela Juang , Bo Brown, Daniel So. Agenda. Background & Issues Objectives Opportunities Recommendation Action Plan Risk Mitigation Q & A. The Problem. Harley wants to know:

nicola
Download Presentation

Building the Harley-Davidson Brand Community

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Building the Harley-Davidson Brand Community Angela Juang, Bo Brown, Daniel So

  2. Agenda Background & Issues Objectives Opportunities Recommendation Action Plan Risk Mitigation Q & A

  3. The Problem • Harley wants to know: • How to truly understand what the customer wants and needs from HOG • Harley Riders: • Don’t feel that Harley understands them • Don’t believe that Harley is an integral part of daily life • Aren’t overly content with HOG

  4. The Problem

  5. The Problem

  6. The Problem

  7. Objectives asdf

  8. Option 1: Expand Posse Ride asdf

  9. Option 2: Eliminate Posse Ride asdf

  10. Recommendation asdf

  11. Action Plan

  12. Risk Mitigation asdf

More Related