Top Digital Marketing Trends for 2019

1. Top Digital Marketing Trends to Follow in 2019, You Can’tIgnore!!! Digitalmarketingisthe fastestgrowingarea formarketers tokeepaheadoftheir competition, for brand awareness and sales they need to keep up to date with current trends, technologies andstrategies. Herearesomeofthebiggestdigitalmarketingtrendstofollowin2019. Focus on Authenticity: 86% consumers states that authenticity is an important factor when deciding what brands to support. This number is even higher among millennials. Since people place more trust in humans than in brands, influencer marketing has been, and still is, trendingup. As consumers are increasingly showing no trust of advertising and marketing, not even authenticity but even brutal honesty is becoming critical for brands and the subject of worry because these days competition istough. Always try to motivate your customers to share their experiences and reviews withyourbrands. Itwilldefinitelyshowoff,asconsumersare more likelytosay

2. that content created by a consumer is authentic compared to content createdby a brand orcompany. • Quality Content for improving SEO: Search engines algorithms have changed their recently instead of keywords now they show preference to quality of content around the particular topics. As such marketers have started linking contenttoformclustersaroundtopicsrelatingtotheircategory. • Focus on Long Tail keywords into your content. Interlinking website pages with keywords. Meaning when one page performs well the entire website will get a boost and gain traffic andranking. • Mobile Marketing: Mobile marketing is a part of digital marketingaimedreaching at target audience on their Smartphone, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Why Mobile Marketing is on peak thesedays: • More than 1.2 billion people worldwide usingmobile. • A person spend an average of 2.8 hours on mobile daily compared to 2.4 hours ondesktop. • By 2019 79% of advertising spend will be on mobileadvertising. • 80% of social media time is spent over thesmartphones. • 88% of users who search for a local business on mobile visit it within24 hours. • 89% of mobile usage is spent onapps. • The first statistic alone stresses the importance of mobile advertising.1.2 Billionusers. • With so many people using mobile and having access to the internetalmost anywhere they go the importance of mobile marketing isnecessary.

3. That’s why companies are putting such focus on their mobile marketing campaigns and that’s why you should be adopting a mobile marketing strategy for your brandtoo. • Video Marketing: We don't say, These numbers will show the importanceof incorporating video into your digital marketingstrategy in2019: • 70% of consumers say that they have shared a brand’s video theyliked. • 73% of businesses say videos have improved their conversionrate. • 52% of consumers say that watching product in a videos makes them more confident in online purchasedecisions. • 65% of executives visit the marketer’s website and 39% call a vendor after viewing avideo. • SO these are the impacts of video on consumers. And don’t think only YouTube. To gain higher engagement with your video marketing, you can make a video post or start a live broadcast on Facebook, Instagram orLinkedIn. • Live video is gaining popularity, with a large number of businesses using it for interviews, reviews, product demos and “behind the scenes” glimpses ofevents, life inthe office, how products are made, etc. • Corporate video marketingis on peak, don’tavoid. • Voice Search &Smart Speakers on Peak: One third part of the 3.5 billion searches performed on Google every day are voice searches, with personal assistant (Google's Assistant, siri) devices leading the way. Their capacity for recognizing human speech has improved significantly, they can be incredibly capable and helpfulinbothsearchingforinformationontheWebanddoingthingsaroundthe house. • How will businesses adapt to these changes? For now, there is no answer to this question. • According toa study, that by 2020, half of all search queries will be voice-based.

4. Understanding the variation of voice search and implementing them intoyour marketingstrategywilldefinitelydoworthwhileforyourbrand. Visual Search: Visual search has taken the user experience to a totally new level. With visual search, users can upload their image to conduct a search and to get more specificresults. Big brands such as Google, Pinterest and Microsoft have been focused on developing a stronger competition in interactive SEO Services: visualsearch. As 93% of consumers consider visuals to be the key deciding factor in a purchasing decision, visual search engines are bound to revolutionize the retail industry. Marketerscangettheboundaryoncompetitorsbyjumpingonthevisualsearch trend in 2019 to draw customers and serve them the perfect product and make them happy. Conclusion: 2019 will going to be about better consumer experience withpersonalization, automation and visual world technology. New marketing trends come to the surface year by year. Some of them will stay to reshape the industry; some of them fade away pretty quickly as they come into theexistence. Do yourresearch. And when needed –adapt. For any query, visit: Digital Marketing Company inUdaipur.