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If Money Matters, Communicate with Care

If Money Matters, Communicate with Care. Jim Negri, Superintendent Castro Valley Unified School Distr ict CSBA Annual Education Conference December 3, 2009. Presentation Overview. What’s in your communication tool belt? What is your key message? What budget number to use & why?.

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If Money Matters, Communicate with Care

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  1. If Money Matters, Communicate with Care Jim Negri, Superintendent Castro Valley Unified School District CSBA Annual Education Conference December 3, 2009

  2. Presentation Overview • What’s in your communication tool belt? • What is your key message? • What budget number to use & why?

  3. What’s in Your Tool Belt?

  4. Tool Belt • Key Messages • Website • Email • Branding • Person-to- Person • Print & Mail • Volunteers • Consultants

  5. Key Messages • Are the district’s finances sound? • What impact does the state budget have on the district? • What impact does the budget crisis have on students? • Tell your story!

  6. What is Your Story? • There is a budget crisis! • The district is a $70 M business. • We are a people business. • Budget cuts will affect student learning and student achievement.

  7. What is the Best Number? • $7.5 billion deficit? • $3.1 million projected deficit? • $4966 revenue limit? • $1426 per student less than statutory? • $585 per student less than 2006-07?

  8. What is the Best Number? • Easily understood • Relates to students • Aligned with other efforts • Realize it will change • Per student revenue

  9. Revenue Limits (from EdSource) What Are Revenue Limits? Public school districts receive funding from a variety of local, state, and federal sources. Some of the funds are earmarked for specific purposes, such as Special Education and K-3 Class Size Reduction, while the rest are for general purposes. The amount of general purpose funding a school district receives per student (using ADA-average daily attendance) is called its "revenue limit." It is a combination of local property taxes and state taxes. Each of the nearly 1,000 school districts in California has its own revenue limit based on its type (elementary, high, or unified), size (small or large), historical spending patterns, and a multitude of other variables, which together make for a complicated and lengthy formula. The Bucket Analogy State and local funds are combined to make up a district's revenue limit funding. A simple analogy can help illustrate this. Imagine a bucket. Each district has a different-sized bucket, representing its individualized revenue limit. Revenues raised through local property taxes are dumped into the district's bucket, and if the bucket is not filled all the way, the state comes by and tops it off with state tax revenues. If the bucket is completely filled by local property tax revenues, the state has no need to "top off" the bucket. If the bucket overflows with local property taxes, the district gets to keep the overage. Districts whose buckets are filled by local property taxes are called "basic aid" or "excess revenue" districts.

  10. Website • Primary communications tool • Branded • Available 24/7 • Current • Relevant • Affordable

  11. CSBA Conference

  12. We educate every student to excel and contribute in a global society.

  13. We educate every student to excel and contribute in a global society.

  14. Email: The Power Tool • Current • Relevant • Branded • Connects to website • Use an ESP: email service provider • Affordable

  15. CSBA Conference

  16. CSBA Conference

  17. CSBA Conference

  18. We educate every student to excel and contribute in a global society.

  19. CSBA Conference

  20. Person-to-Person • Board members are ambassadors • Employees are ambassadors • Meetings • Back-to-School Night • Open House • Soccer & Shopping

  21. For additional information: Jim Negri, Superintendent Castro Valley Unified School District jnegri@cv.k12.ca.us 510.537.3000 ext 1210

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