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21 st Century Health Sciences. Reaching new innovative health and wellness consumer needs in the 21st Century. SWARM Marketing. HOW REACH PROSPECTS. This is what you want from your interactive marketing. And only a few become customers. This is what you are getting. Becoming Visible
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21st Century Health Sciences Reaching new innovative health and wellness consumer needs in the 21st Century...
HOW REACH PROSPECTS. This is what you want from your interactive marketing. And only a few become customers. This is what you are getting.
Becoming Visible to Your Prospects Becoming Visible to Your Prospects Becoming Visible to Your Prospects
WEB Search Advertising Paid Versus Free Traffic Pay Big Money To Be Here 89% of Clicks Happen Here
1 ORGANIC PPC
Slicing up the prospect pie PPC REACHES ONLY 11% OF PROSPECTS WHO USE SEARCH ORGANIC REACHES UP TO 89% OF PROSPECTS WHO USE SEARCH ALL PROSPECTS WHO USE SEARCH
BUT... the competition for that 80% is fierce. And that’s just for the exact search term “organic search engine optimization.”
There can be HUNDREDS of search terms for the same thing. natural search engine optimization seo natural natural seo natural organic seo services seo services in miami phoenix seo company professional search engine optimization expert seo certified seo professional search engine optimization organic search engine optimization organic seo organic seo services search engine optimization services seo in minneapolis seo in seattle affordable seo company website seo
MORE KEYWORDS USED PER SEARCH Words Per Search 30% 25% 20% 15% 10% 5% 1 2 3 4 5 6 7 8 9 10
If you optimize a web page for more than one search term, you are not optimizing. Arizona Health Club Arizona Gym Arizona Fitness Club Arizona Athletic Club Phoenix Health Club Phoenix Gym Phoenix Fitness Club Phoenix Tennis Club Phoenix Weight Loss Phoenix Personal Trainer Southwest Fitness You are compromising.
To get top ranking and reach more prospects you need one page optimized for each search term. You may need hundreds or thousandsof these “landing pages”. Arizona Health Club Arizona Gym The Power of the SWARM Arizona Fitness Club Arizona Athletic Club Phoenix Health Club Phoenix Gym Unworkablefor humans Impractical for PPC Phoenix Tennis Club Phoenix Fitness Club Phoenix Weight Loss Phoenix Personal Trainer
MARKET RESEARCH BEFORE THESWARM Search Engine Rankings Gives you visibility to your search engine rankings for your targeted keywords. View Placement History You can view the history of your ranking placement online. Test Your Search You can trigger any search to view the results.
Every “BEE” or Internet Search is looking for a landing page keyword or “HONEY” WHERE’S MY HONEY ONLINE MARKETING WITH STING
VISIBLE WEBSITE BUILDING KEYWORD “HONEYCOMB” LANDING PAGE LANDING PAGE LANDING PAGE LANDING PAGE LANDING PAGE LANDING PAGE LANDING PAGE LANDING PAGE LANDING PAGE LANDING PAGE LANDING PAGE LANDING PAGE LANDING PAGE LANDING PAGE LANDING PAGE LANDING PAGE
SWARM Web Footprint WOW THAT’S A BIG FOOT 140 Keywords Website Footprint 9,000 Keywords SWARM Footprint
TOMER Like Calling Australia An Island Australia Tourism 67,400 Useful Keywords
Example - Corporate Website Navigation “Brand” Seeker Find A Club Only 5-10% of Health Club Prospects List of States List of Clubs Gilbert Health Club
SWARM Navigation 80-90% of Health Club Prospects Search Engine User 10,100,000 Pages List of LTF Clubs How do you getyour page found?
WEB EXPERIENCE Consulting Healthcare MedTech/Pharma Engineering/ Manufacturing Retail / Product Technology Financial/ Insurance
SWARM MARKETING……………… with a budget light as a feather! SWARM MARKETING Searches PPC ADS
Thank you for watching!Email us at 21stCenturySwarmMarketing@google.com