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MWCC Library Outpost

MWCC Library Outpost. Project, Marketing, and Assessment. Project Plan. Overview. The American Library Association’s Standards for Distance Learning Library Services (2008) states:

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MWCC Library Outpost

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  1. MWCC Library Outpost Project, Marketing, and Assessment

  2. Project Plan

  3. Overview • The American Library Association’s Standards for Distance Learning Library Services (2008) states: “Every student, faculty member, administrator, staff member, or any other member of an institution of higher education, is entitled to the library services and resources of the institution, including direct communication with appropriate library personnel, regardless of where enrolled or where located in the affiliation with the institution. Academic libraries must, therefore, meet the information and research needs of all these constituents, wherever they may be,”(Association of Colleges and Research Libraries (ACRL), 2008).

  4. The Plan • Expand the service hours to provide services to all students including part-time, evening, and weekend. • Establish a collaborative program with local public libraries to allow students to use resources and services, including reference, borrowing, and interlibrary loan. • Collaborate with faculty to provided library instruction services to classes at the satellite campuses. • Enact an aggressive marketing plan.

  5. Relationship to the Library’s Strategic Plan • Aligned with the strategic plan of the college • “All campus sites can support interactive learning and service delivery, afford students high speed computer access, and provide library and learning resource to support student success,” (Mount Wachusett Community College, 2010). • Aligned with the mission and values of the library • Outstanding service and comprehensive access to a broad range of authoritative, up-to-date learning resources in a variety of formats • Instruction in effective ways to seek and evaluate information; an environment in which learning can flourish • Activities and programs that enrich the quality of individual and community life

  6. Stakeholders Internal Stakeholders External Stakeholders • Librarians • Library Staff • Library Dean • College Administration • MWCC IT Staff • C/W MARS • Database Vendors • Leominster Public Library • Harvard Public Library • Students • Faculty

  7. User Needs Assessment • No formal assessment to-date • Students • Nontraditional students • Service hours • Technology gap • ESL • Faculty • Educational background • Information aptitude • Curriculum requirements **Photo Retrieved From: http://www.braintrack.com/images/college-and-work-news/colleges-are-luring-non-traditional-students-11021401.jpg

  8. Scalability & Limitations scalability Limitations • Lack of budget • Refusal by the public libraries to collaborate • Control • Outpost Services Committee • Distance

  9. Goals and Outcomes of Service • Goal 1: Access: Provide access for distance students to face-to-face reference through the creation of a librarian outpost where students are free to ask questions and taught proper information literacy skills. • Outcome 1.1: Improve student achievement through learning proper information literacy skills such as finding, evaluating, and applying scholarly research. • Outcome 1.2: Increased awareness and usage of the library outpost and library resources including the catalog, database, LibGuides, and other print and non-print resources by satellite campus students. • Outcome 1.3: Increased user confidence in the ability to receive face-to-face assistance from a trained librarian.

  10. Goals and Outcomes of Service • Goal 2: Collaboration: Establish collaboration and communication between both internal and external stakeholders to promote the usage of the library outpost. • Outcome 2.1: Cultivate an environment of collaboration, in which, Outpost librarians work closely with faculty to provide library assistance to students through library instruction courses and/or curriculum collaboration. • Outcome 2.2: Develop a strategic partnership between MWCC Librarians and local libraries to provide services to MWCC distance students during unstaffed hours.

  11. Responsible Parties

  12. SWOT Anaylsis

  13. Timeline

  14. Marketing Plan

  15. Marketing To-Date • Little to no marketing has been done to date

  16. Marketing Goals and Outcomes Goal 1: Increase awareness of the library services offered to students and faculty at the MWCC satellite campuses • Host library outpost open house events • Create a library orientation packet to go to new students and faculty • Advertise library outposts throughout the campuses using flyers and posters • Advertise library outpost electronically, via library website, emails, campus listserv, library blog, and social networking.

  17. Marketing Goals and Outcomes Goal 2: Increase overall usage of outpost and electronic library services and resources by distance students. • Connect with faculty to work library resources and information literacy skills into course curriculum • Connect with faculty to teach library instruction courses

  18. Marketing Goals and Outcomes Goal 3: Keep MWCC community informed of changes and improvements in services at the satellite campuses. • Create and distribute monthly outpost newsletter • Outpost librarian attend library and campus staff meetings and training sessions

  19. Marketing Goals and Outcomes Goal 4: Create a brand and identity for the library outpost • Connect with graphic design faculty members to develop plan to create library outpost graphic logo • Incorporate library outpost logo into each promotional technique.

  20. Target Audiences Internal Audiences External Audiences • Library Faculty, Staff, and Administration • Local Public Librarians • Students • Faculty

  21. Positioning Statement With the growth of technology and the rapid expansion of online higher education many distance students who still require face-to-face library services are left without accessible resources. Students should be given the resources to succeed. The MWCC Library Outpost Program looks to solve this problem by providing distance students at each of the satellite campuses with face-to-face library services. These services will be provided by a MLS degreed librarian during peak hours to provide the campus population with much needed information literacy services. The librarian will also provide classroom instruction and curriculum collaboration for interested faculty. This outpost will provide face-to-face reference interaction, which will teach students proper research techniques and information literacy skills to succeed in a higher education setting. The skill set taught by the outpost librarian will benefit the MWCC students in both their education and professional careers.

  22. Key Message – Students The MWCC Library Outposts strives to provide all off-campus students access to library services no matter what their information needs or delivery preferences.

  23. Key Message – Faculty The MWCC Library Outpost is your partner in providing world class education, offering innovative solutions to your class’s information needs.

  24. Branding • Work with the graphic design department to develop a logo/brand for the Library Outpost • Possibly an assignment or competition

  25. Marketing Tools • Flyers • Posters

  26. Marketing Tools • Open House Events • New Student Orientation Packets • Faculty Orientations and Trainings

  27. Marketing Tools • Library Website & Blog • Social Networking • Campus Email • BlackBoard • Faculty Listserv

  28. Budget

  29. Responsible Parties

  30. Timeline

  31. Assessment Plan

  32. Methods • Performance Statistics • Reference Transaction Statistics • Usage Statistics • Surveys • Formal and Informal Interviews • Focus Groups

  33. Student Survey • Satellite campus students • Sent out at the end of each semester • Compiled and administered through SurveyMonkey.com • Sent via campus email • Created and analyzed by Outpost Librarian(s) & Dean of Library and Academic Support Services

  34. Faculty Survey • Satellite campus faculty • Sent out at the end of each semester • Compiled and administered through SurveyMonkey.com • Sent via campus email • Created and analyzed by Outpost Librarian(s) & Dean of Library and Academic Support Services

  35. SurveyMonkey.com

  36. Assessment Plans for Outcomes • Outcome 1.1: Improve student achievement through learning proper information literacy skills such as finding, evaluating, and applying scholarly research • Target Audiences • Students • Faculty

  37. Assessment Plans for Outcomes • Methods • Performance Statistics • Faculty Survey • Student Survey • Outcome Indicator • Higher Student Achievement

  38. Assessment Plans for Outcomes • Outcome 1.2: Increased awareness and usage of the library outpost and library resources including the catalog, database, LibGuides, and other print and non-print resources by satellite campus students. • Target Audiences • Students • Faculty

  39. Assessment Plans for Outcomes • Methods • Reference Transaction Log: • Informal Interviews • Student Survey • Faculty Survey • Outcome Indicator • Growth in Outpost usage

  40. Assessment Plans for Outcomes • Outcome 1.3: Increased user confidence in the ability to receive face-to-face assistance from a trained librarian. • Target Audiences • Nontraditional Students • ESL Students

  41. Assessment Plans for Outcomes • Methods • Reference Transaction Log • Student Survey • Focus Group (optional) • Outcome Indicator • Growth in Outpost usage • Survey results

  42. Assessment Plans for Outcomes • Outcome 2.1: Cultivate an environment of collaboration, in which, Outpost librarians work closely with faculty to provide library assistance to students through library instruction courses and/or curriculum collaboration. • Target Audiences • Faculty

  43. Assessment Plans for Outcomes • Outcome 2.2: Develop a strategic partnership between MWCC Librarians and local libraries to provide services to MWCC distance students during unstaffed hours. • Target Audiences • Local Public Librarians • Students

  44. Assessment Plans for Outcomes • Methods • MWCC student usage of public libraries statistics • Student Survey • Outcome Indicator • Positive growth in student using local public libraries and library services

  45. Pilot Testing • Test the survey with a small population • Faculty & Students • Analyze survey questions

  46. Recommendations for Reporting • MWCC Library Outpost Assessment Report • Round table to discuss results at Outpost Services Committee Meeting • Published on MWCC library webpage

  47. Continuous Assessment • Continually assess the assessment

  48. Timeline for Continuous Assessment

  49. Overall • The Library Outposts are vital to satellite campuses, and with aggressive marketing and continuous assessment the project should be a great success.

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