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Intro Deck About New York Food Truck Association

The New York Food Truck Association (NYFTA) produces one-of-a-kind, memorable food truck experiences. From large-scale events to promotional branding campaigns or custom build-outs, our experienced team provides a 100% turn-key mobile food vending solution.

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Intro Deck About New York Food Truck Association

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  1. The New York Food Truck Association (NYFTA) is the leading provider of mobile culinary solutions in New York.

  2. About the NYFTA 50+members Experienced in events & promotions 150+events Produced annually The New York Food Truck Association (NYFTA) produces one-of-a-kind, memorable food truck experiences. 10+years Combined NYC food truck industry experience From large-scale events to promotional branding campaigns or custom build-outs, our experienced team provides a 100% turn-key mobile food vending solution. 100k+ customers Served annually

  3. NYFTA Clients

  4. Meet the NYFTA Leadership Vincent (Vinny) A. Mangual Logistics & Culinary Development Vinny is the NYFTA logistics & culinary master, making all our events run smoothly. Before joining the team, Vinny served as Executive Sous Chef at Dean & Deluca, Whole Foods, and Fresh Direct. Ben Goldberg Founder & CEO Ben founded the NYFTA in 2016 and makes it all happen. A former food truck owner & lifelong entrepreneur, Ben’s worked with the world’s top brands to produce thousands of food truck events and promotions since 2010. David Botbol Business Development Manager David Botbol has a strong background in sales and developing early stage companies. Prior to working for the NYFTA, David worked as Biz Dev. Manager for two different technology startups in Israel where he also earned an MBA that focused on strategy and business development for SMB.

  5. NYFTA Services

  6. Capabilities Permits Parking Spot Allocation On-site Logistics Fabrication Custom Menu Development Brand Ambassadors Vehicle Graphics Real-world Impression Analytics Insurance & Paperwork Branded Materials Photo & Video Services Sales Tracking

  7. Custom Build-out: Ralph’s Coffee Client: Ralph Lauren Project Name: Ralph’s Coffee Launch Project Timeline: 4 months Locations: 25 Total Served: 10,000 Ralph Lauren wanted to create an unforgettable launch for their new coffee brand, Ralph’s Roast. We planned and executed the entire campaign - from fabricating a vintage gourmet food truck, to providing brand ambassadors & permits during New York Fashion Week. PERMITS FABRICATION BRAND AMBASSADORS

  8. Large Scale Event: New York Comic Con Client: Centerplate & New York Comic Con Project Name: Comic Con Food Truck Lot Years: 2015, 2016, 2017 # Trucks: 7 # of Days: 4 # Served: 35,000 The NYFTA launched and operates NY Comic Con’s food truck lot annually at the Jacob K. Javits Center. Composed of a highly curated selection of 7 trucks & several carts, the NYFTA also provides on-site logistics, sales tracking, and analytics. VENDOR SOURCING SALES TRACKING ON-SITE LOGISTICS

  9. Corporate Event: Delta Airlines Project Name: Bi-annual Delta Employee Appreciation Location: JFK International Airport Total Served: 2,500 Trucks: 4 Twice a year, Delta Airlines rewards their employees with a complimentary food truck lunch coordinated by the NYFTA. Flight crews from all over the country flew in to enjoy food from four gourmet trucks at JFK Airport, offering Vegetarian, Vegan, and Kosher cuisine options. INSURANCE PAPERWORK MENU PLANNING ON-SITE LOGISTICS

  10. Branded Promotion: A&E Networks Client: Civic Entertainment / A&E Networks Project Name: A&E Fall & Spring Upfronts Trucks: 9 Days: 1 Locations: 9 Total Served: 2,000 Working hand-in-hand with Civic Entertainment for a second year, we planned and executed a mobile brand activation to promote A&E’s fall and spring lineup upfronts. We made it memorable with 9 custom fabricated food trucks serving the one-and-only Katz’s Pastrami to media executives all over Manhattan. INSURANCE PAPERWORK VEHICLE GRAPHICS ON-SITE LOGISTICS

  11. Branded Promotion: Twitter Client: Twitter, Inc. Project Name: #HolidayIsHappening 2017 Days: 3 Locations: 12 stops in Manhattan, including the New York Stock Exchange Total Served: 2,500+ Twitter partnered with the NYFTA to literally “roll out” their 1st-ever holiday insights campaign, #HolidayIsHappening. Targeted at 15 different advertising agencies in Manhattan, the #HolidayIsHappening truck served hot cocoa & coffee and offered agency participants a chance to spin a prize wheel to win trending prizes, ranging from a fidget spinner to an Apple Watch! BRAND PERMITS ON-SITE LOGISTICS AMBASSADORS

  12. More Branded Promotions! Beckon & iHeartRadio for AdWeek 2 trucks / 2,000 served / 9 locations Lulu’s Gumbo Book Launch 2 days / 500 served / 1 location Coca-Cola for People en Español 3 trucks / 1500 served / 1 location VEHICLE GRAPHICS ON-SITE LOGISTICS SALES TRACKING VEHICLE GRAPHICS PERMITS BRAND VEHICLE GRAPHICS ON-SITE LOGISTICS PARKING SPOT ALLOCATION AMBASSADORS

  13. Ready to book your food truck activation with the NYFTA? Contact us today: info@nyfta.org (646) 770-0084 Looking for food trucks outside of NYC? We have a strong network of vendors and brand ambassadors across the country.

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