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WPGC Preferred Listener Profile. 39% live in PG County 24% live in DC 11% live Fairfax 9% live in Mont. County. 50% college educated. 35%. 25% own 70% rent. 20% work in PG County 15% work in DC 10% work in Mont. County. 65%. 76% single 20% married.

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35%

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  1. WPGC Preferred Listener Profile 39% live in PG County24% live in DC11% live Fairfax 9% live in Mont. County 50% college educated 35% 25% own70% rent 20% work in PG County15% work in DC 10% work in Mont. County 65% 76% single20% married • More than “x” times than the market to plans to buy w/in a year: • New full size car/van – over 300 times • Any used car – 127 times • Furniture – 26 times • Electronics - Over 100 times 73% are 18-34 27% HH Income of $100k 84% African-American Source: Qualitap Mar 2010 - Feb 2011

  2. WJFK Preferred Listener Profile 26% live PG County 24% live in Fairfax16% live in Loudon County 11% live in P.W. County 11% live in Mont. County 80% college educated 91% 87% own13% rent 22% work Fairfax 22% work in Mont. County 9% work in DC 9% 27% single66% married • More than “x” times than the market to plans to buy w/in a year: • New vehicle –116 times • Used SUV – 84 times • Furniture – 103 times • Major appliance - 48 times 66% are 25-44 58% HH Income of $100k 68% White Source: Qualitap Mar 2010 - Feb 2011

  3. WIAD Preferred Listener Profile 32% live in Mont. County18% live in Fairfax11% live in DC 11% live in P.W. County 60% college educated 41% 25% work DC 9% work in Mont. County 8% work in Fairfax 70% own22% rent 59% • More than “x” times than the market to plans to buy w/in a year: • Watercraft –nearly 1,400 times • ATV/RV – over 1,100 times • Used compact –105 times • New SUV – 81 times 40% single53% married 79% are 18-24 & 35-54 62% HH Income of $100k 77% White Source: Qualitap Mar 2010 - Feb 2011

  4. WLZL Preferred Listener Profile 26% live in Mont. County23% live in Fairfax19% live in PG County 9% live in PW County 37% college educated 54% 54% own45% rent 11% work Fairfax 6% work in Mont. County 5% work in DC 46% 31% single55% married • More than “x” times than the market to plans to buy w/in a year: • New pick up – 628 times • New luxury vehicle –397 times • Used mini van –261 times • Any used car – 71 times 79% are 18-44 27% HH Income of $100k 86% Hispanic -American Source: Qualitap Mar 2010 - Feb 2011

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