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2 012 Annual Professional Development Institute

2 012 Annual Professional Development Institute . Sharon W. Acuff Specialist, Marketing & Related Clusters Virginia Department of Education Office of Career and Technical Education. Who are we?. We are also…. Career Clusters. Marketing Fastest Growing Occupations.

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2 012 Annual Professional Development Institute

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  1. 2012 Annual Professional Development Institute Sharon W. Acuff Specialist, Marketing & Related Clusters Virginia Department of Education Office of Career and Technical Education

  2. Who are we?

  3. We are also….

  4. Career Clusters

  5. Marketing Fastest Growing Occupations

  6. MarketingOccupations with Most Job Openings

  7. Hospitality & Tourism Fastest Growing Occupations

  8. Hospitality & TourismOccupations with Most Job Openings

  9. Business Management & AdministrationFastest Growing Occupations

  10. Business Management & AdministrationOccupations with Most Job Openings

  11. Curriculum Revisions During 2011-2012

  12. Travel and Tourism Marketing 8165 and 8167 Thanks to the following for your help: • Kathleen Evans, Fauquier High School, Fauquier County Public Schools • Sarah Voyack, Goochland High School, Goochland County • Deborah Rogers, Nottoway High School, Nottoway County • Don Gresham, Deep Creek High School, Chesapeake City Schools • Theresa Caffee, Western Branch High School, Chesapeake City Schools • Amanda Swanson, Hickory High School, Chesapeake City Schools • Michael Shumate, Colonial Beach High School, Colonial Beach Schools

  13. Revisions Available Soon Two on-line publications were updated and will be available soon as downloads from the CTE Resource Web site by September 1: • Effective Supervision Through Leadership • Preparing Effective Trainers A Customer Service Infusion Unit will also be available soon.

  14. Curriculum Revisions During 2012-2013

  15. Courses Shared Between Program Areas

  16. New Curriculum Revisions • Make It Your Business (8109,8112,8113, 8114) • Principles of Business and Marketing (6115, 6116) • Introduction of Marketing (8110, 8111) • Marketing (8120) • Advanced Marketing (8130)

  17. Want to Help Revise Curriculum? • There is a new application process for all curriculum revision teams for 2012-13. • Will notify you very soon of the exact process via a listserv message.

  18. Credentialing and Assessment

  19. For the students taking an assessment test, the teacher of the student must be endorsed in at least one assessment in order to give any assessment to their students. Exemption: Workplace Readiness Skills Test

  20. New Graduation Requirements for Freshmen entering 2013

  21. CTE Credential Beginning with first-time ninth grade students in the 2013-2014school year, requirements for the standard diploma shall include a requirement to earn a Board-approved career and technical education credential, that could include, but not be limited to, the successful completion of an industry certification, a state licensure examination, a national occupational competency assessment, or the Virginia workplace readiness skills assessment.

  22. CTE Completers

  23. Statewide Industry Testing Resultsas of 7/24/2012

  24. Credentials Earned by Students

  25. Earned Credentials in Marketing

  26. WRS Assessment Each workplace readiness skill is included in the Task and Competency list for every CTE course. VERSO(http://cteresource.org/verso2/search) Material includes: • Definitions of the skills • Process/Skill Questions • Related Standards of Learning • Instructional Resources All 21 skills are essential and must be taught.

  27. Workplace Readiness Skills for the Commonwealth Test Results

  28. W!SE Financial Literacy Test

  29. Credentialing and Assessment: Customer Service Certification Comparisons Beginning September 1, cost of test will increase to $55

  30. Credentialing and Assessment: Sales Certification Comparisons Beginning September 1, cost of test will increase to $55

  31. Credentialing and Assessment: Other Tests Given Comparisons2011 vs. 2012

  32. To Get the Best Results… • Give the customer service and sales pre-tests and require an 80% pass rate before giving the actual test • Pre-tests located at http://vadeca.org/VDOE_Resources.html

  33. CTE/Marketing Programs

  34. DECA Membership/Economics and Personal Finance Class • The endorsement of the teacher teaching the class determines the primary CTSO membership option for the student. • After joining primary CTSO, student then can also join the secondary CTSO. Teacher is: • Marketing endorsed: primary CTSO will be DECA • Business endorsed: primary CTSO will be FBLA • Dual endorsed: primary CTSO is what the teacher prefers

  35. CTE Total Course Enrollments • 2001-2002 577,964 • 2002-2003 574,241 • 2003-2004 585,115 • 2004-2005 597,254 • 2005-2006 582,314 • 2006-2007 590,404 • 2007-2008 593,429 • 2008-2009 598,029 • 2009-2010 588,441 • 2010-2011 577,998 • 2011-2012 584,172

  36. Marketing Program Enrollment • 2000-2001 23,978 • 2001-2002 23,990 • 2002-2003 25,053 • 2003-2004 26,246 • 2004-2005 28,646 • 2005-2006 30,087 • 2006-2007 33,164 • 2007-2008 34,514 • 2008-2009 34,778 • 2009-2010 33,989 • 2010-2011 35,085 • 2011-2012 35,834

  37. Sports MarketingThe Fastest Growing Course • 2000-2001 2,945 • 2001-2002 2,812 • 2002-2003 3,671 • 2003-2004 4,215 • 2004-2005 4,751 • 2005-2006 5,469 • 2006-2007 6,780 • 2007-2008 7,433 • 2008-2009 9,010 • 2009-2010 9,261 • 2010-2011 10,150 • 2011-2012 11,364 Includes Sports and Advanced Sports

  38. Fashion Marketing (8140/8145) • 2000-2001 4,064 • 2001-2002 3,673 • 2002-2003 4,050 • 2003-2004 4,317 • 2004-2005 4,823 • 2005-2006 5,410 • 2006-2007 5,794 • 2007-2008 6,270 • 2008-2009 6,418 • 2009-2010 6,350 • 2010-2011 6,050 • 2011-2012 5,798 Includes Fashion and Advanced Fashion

  39. Marketing (8120/8130) • 2000-2001 11,567 • 2001-2002 11,026 • 2002-2003 11,069 • 2003-2004 10,687 • 2004-2005 10,740 • 2005-2006 10,734 • 2006-2007 11,135 • 2007-2008 11,345 • 2008-2009 10,878 • 2009-2010 9,585 • 2010-2011 9,142 • 2011-2012 9,447 Includes Marketing and Advanced Marketing

  40. Entrepreneurship (9093/9094) • 2001-2002 362 • 2002-2003 253 • 2003-2004 370 • 2004-2005 598 • 2005-2006 659 • 2006-2007 932 • 2007-2008 1,039 • 2008-2009 1,237 • 2009-2010 1,290 • 2010-2011 1,545 • 2011-2012 1,876

  41. Youth Schooling and Employment

  42. Too Many Are Unprepared Employers Rating Graduates “Deficient High School Graduates 2-Year College Graduates Source: Are They Really Ready for Work, 2006

  43. College Expectations Percent of high school seniorsplanning to earn a four-year degree Percent of 25-29 year olds holdinga four-year degree Source: Monitoring the Future & Decennial Census

  44. Virginia College Pipeline 2-Year College 4-Year College Source: VDOE & Time is the Enemy

  45. Cooperative Education

  46. Youth Work Experience 55% Percent employed 34% Source: Current Population Survey

  47. Low Family Income—Less Work Source: Andrew Sum et al, Vanishing Work

  48. Marketing Cooperative Education • 2001-2002 8,147 • 2002-2003 7,770 • 2003-2004 6,837 • 2004-2005 7,035 • 2005-2006 6,634 • 2006-2007 7,168 • 2007-2008 6,975 • 2008-2009 6,385 • 2009-2010 5,092 • 2010-2011 4,181 • 2011-2012 4,864

  49. Revised Work-Based Learning Program • Cooperative Education will always remain a part of the work-based learning program • For other models of the work-based learning programs, new looks are being proposed for mentorship, internship, job shadowing, and service learning in time for the 2013-2014 school year • Stay tuned

  50. Marketing Resources For listserv messages (both current and for 2011-2012), the wage and hour excel spreadsheet and other marketing program resources, go to the VA DECA web site and click on the VDOE Resources tab at http://vadeca.org/VDOE_Resources.html To subscribe to the listserv Contact: Sharon Acuff sharon.acuff@doe.virginia.gov 804-225-2846

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