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Standardization from SMB perspective Contents

Standardization from SMB perspective Contents. Background SMB enterprise contribution SMB participation in standardization activities ETSI 2011 study Barriers to participation Summary. Background About Saankhya Labs. Fabless semiconductor company

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Standardization from SMB perspective Contents

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  1. Standardization from SMB perspective Contents • Background • SMB enterprise contribution • SMB participation in standardization activities • ETSI 2011 study • Barriers to participation • Summary

  2. Background About Saankhya Labs • Fabless semiconductor company • In-production SDR chipsets for communication & broadcast industry • Vertically integrated: provided complete box solutions for TV White space modems, satellite receivers and modems • Strong IP portfolio : 23 patents • Founded in 2007; HQ in Bangalore, India; 50+ full time employees • Venture funded: Intel Capital and others • Recognized by EE Times as one of the Hot Startups to watch! • Member TSDSI from Mid 2015*

  3. SMB* Contribution • SMEs: • Employ more than 50% of private-sector workers • Believed to contribute about 50% to world gross value add (GVA) • Vital Engine of Innovation •  • High potential to Contribution to IP and standards • India has about 50 Million SMEs, employees close to 40% of India’s workforce • *Small and Medium Business: definitions vary based on number of employees, revenue, investment etc.

  4. GVA and employment contribution of SMEs Source: ACCA, Small Business: A Global Agenda, 2010

  5. SMBs In standardization activities • In 2010: Over 28% of ETSI’s members were SMEs • However, in India for example, the participation much lower • Why? ..and How to increase Participation ? • Some attempts to find the answers • Primary question: What is in it for me? Now and/or In future? • What can I gain from participation in the development of standards? • How could I influence the content of a standard?

  6. 2011 ETSI study • To evaluate and improve the participation of SMEs standardization: • Online survey of 9000 European SMEs in the ICT industry • Perception of standardization • The barriers they face in participating in standards committees, and • The drivers which encourage them to use standards • Ref: ETSI White Paper No. 6. Participation of SMEs in Standardization (Feb 2011)Authors: Franck Le Gall and Martin Prager

  7. 2011 ETSI study: Perceived benefits of participation

  8. 2011 ETSI study: Barriers to participation

  9. SMB In standardization: Barriers to participation • Barrier in “getting-in” • Learning the procedures • Identifying the right committee to go to • Not because of a lack of documentation but, • Rather it is observed that the overall process strongly relies on the building of personal relations and of peer recognition • Suggestion • Assistance of a “mentor” who would drive and accompany the newcomers

  10. SMB In standardization: Barriers to participation • The cost: • cost of membership • cost of travels • cost of manpower to prepare and attend meetings • difficulties and uncertainties related to IPR • time required to go through the whole standardization process is long compared to the usual time-to-market of SMEs • Suggestion • Create a “trial” period (x months) during which the SME can • participate in the activities as any other member

  11. SMB: Other barriers to participation • Quantifying the Direct Return on Investment (RoI) and Indirect RoI by participating in standards • Must Have or Nice to have? Just a feather in the cap? • Time-line of RoI • Start-up funding: convincing the investors on RoI, impact on short-term/long term revenue • Difficulty in dedicating the ‘limited’ expert resources in start-up without a convincing ROI/impact on revenue • Changing priories of technology start-ups over the period of standard development

  12. SMB In standardization: Summary • Technology SMEs can and are eager to contribute to standardization • Barriers to participation need to be addressed • We need many SME success stories of demonstrated RoI by participating in standards

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