The Role of Interactive Digital Signage In Changing the Offline Marketing Trends With “User First” Approach

1. The Role of Interactive Digital Signage In Changing the Offline Marketing Trends With “User First” Approach Before we get into the 'types of interactivity' that users prefer, consider the following examples. These examples demonstrate how major brands use interactive technology in their digital signage systems to set new marketing trends. 4 BEST EXAMPLES OF INTERACTIVE DIGITAL SIGNAGE Examine how various brands from around the world have turned their advertisements into a participatory activity that is enjoyable for the audience. The examples will give you a better idea of how far you can stretch interactive digital signage and how it can entice users to buy. 1. Capitol Singapore Shopping Mall Customers at Singapore's Capitol mall can interact with a wide range of products via a moving interactive digital screen. They can stop by one presentation, click on the items of interest, and get detailed information in a matter of seconds. 2. DOOH Nescafe Interactive (Shanghai metro station) Nescafe defied all product marketing conventions and went above and beyond to promote their cold brew coffee at the Shanghai metro station. The interactive digital screen allows users to participate in a fun game using motion sensor technology and win a free bottle of the newly launched coffee variant. 3. Arneg's Showroom The showroom greets visitors with a one-of-a-kind interactive digital signage that allows them to view the showroom map, find access points, and visit the photo and video gallery all at the same time, all through touch screen interactivity. To provide visitors with an unforgettable experience, the brand has combined interactive digital wayfinding with information and entertainment.

2. 4. Interactive KitKat DOOH (Bogota, Colombia) KitKat used an interactive out-of-home digital signage solution to drive consumers insane with free chocolate bar offers. The interactive digital display featured a dancing avatar that encouraged commuters nearby to shake a leg with it. The participants received a free chocolate bar for winning the dance game. Consider the level of engagement that these interactive digital signs can provide! DIFFERENT KINDS OF INTERACTIVE DIGITAL SIGNAGE Interactivity can take many forms depending on the project and marketing needs, as demonstrated by the examples above. We've compiled a list of the most popular interactive digital signage technologies that are currently causing quite a stir in the global market. 1. Digital Signage With Touchscreens Touchscreen digital displays are the most common and accessible form of interactivity. Touchscreen technology has been a driving force behind the paradigm shift in how brands approach customers with their products and services since its inception in the 1980s. Its evolution over time has resulted in a more mature tool for interaction, with faster response time and more nuanced touch targets. You can easily overcome hardware challenges and load your static displays with a package of entertainment, making it tremendously interactive with the help of smart digital signage software and highly compatible signage players. Some examples of touchscreen interactivity on digital signage include: Digital signage for wayfinding Kiosks for self-service

3. Visitor administration Special promotions Catalogs of digital products Discount and promotion announcements Electronic menu boards 2. Systems For Digital Signage That Do Not Require Human Interaction The world hasn't seen the magic of touchscreen technology in a long time. With the growing desire to create more precise versions of interactivity, a new technology - touchless technology - has emerged beyond touch and tap. Touchless technology, according to technology experts, is here to stay and will change the future of interactive digital signage. Touching The Button In Mid-Air Mid-air haptic interactivity is more stylish but less precise. When used in conjunction with camera installations and ultrasonic sensors, the screens receive and respond to the user's finger movements, delivering corresponding reactions and desired results. The difference here is that you are not touching the screen but rather mimicking touch gestures at a certain distance from it. In the post-pandemic era, when people are concerned about hygiene, this is an excellent way for businesses to increase engagement without jeopardizing their customers' health. Common applications of mid-air haptic interactivity on digital signage include: ● Menu board on a computer (for choosing and buying products) ● Gaming ● Virtual and augmented reality ● Kiosks for self-service 3. Control Of Motion And Gestures Techno-geeks among millennials and Gen-Zs are obsessed with motion-gesture-controlled screen activities, primarily because it allows them to experience mixed reality. Users can interact with multimedia content and enjoy an immersive experience with video gesture control technology, even in 3D interactivity. In order to access, manipulate, and engage with the available content, users must move from one position to another in accordance with the instructions or activity levels displayed on the LG interactive display or any other brand’s interactive display screen. Some common applications of motion and gesture control in interactive displays include:

4. ● Interactive shopping in-store ● Infotainment and games ● Retailtainment ● Attractions in theme parks ● Museum displays ● Promotions that are unique 4. Scan QR Code QR codes are widely used in interactive digital signage in a variety of industries. The ease of adding QR codes to any digital signage is what drives the widespread adoption of this touchless technology. A QR code on the interactive digital screen allows you to easily share brand information, product lists and catalogs, restaurant menus, web pages, wayfinding maps, service details, and other valuable information. To receive relevant information, users only need a QR code scanner app on their mobile devices. Most of them now have it, thanks to online payment options! They can then repeat the process while traveling or later at home and make informed purchasing decisions. QR code interaction occurs primarily to share the following information with the audience: ● Building directories on the internet ● Brand information in general ● Social media profiles and website pages ● Discounts for digital purchases ● Menus with touchless QR codes ● Marketing collateral such as brochures, manuals, and so on. 5. AR-Based Interactivity Augmented reality-driven interactivity enables brands to create a thrilling experience by combining the viewers' artificial and real-world environments. It's best to see how it works for yourself to fully grasp the excitement and amusement it provides to the audience. Watch the video below for the list of common applications. Common applications for AR-powered interactive digital signage systems include: ● Promotion of a brand ● Product launch programs that are one-of-a-kind ● Advertisements that are interesting ● DOOH campaigns that are unique Conclusion: The popularity of digital signage is increasing day by day because of the “‘User First” approach. There are plenty of good brands available in the market for digital signage. Contact different digital signage suppliers in Dubai, UAE, to get the most appropriate product as per your requirement.