Local advertisers use Over The Top Advertising
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What is OTT?<br>Programmatic TV advertising combines computer software and audience data. This allows you to target specific segments of your audience and yield a much higher return than traditional television advertising.<br>It is bought by a media buying platform and distributed through their OTT and CTV networks. This reaches viewers who watch TV on streaming services like Hulu and Sling TV, or on TV network apps like the CW and CBS.
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Local advertisers use Over The Top Advertising
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