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The Role of Communications in Promoting Multi-Stakeholder Action for Combating NCDs

The Role of Communications in Promoting Multi-Stakeholder Action for Combating NCDs. Christy Feig, MPH. Role of Communications. NCD Action Plan objectives Possible communications tactics Case study: using media partnerships to fight HIV. NCD Action Plan Objective 1.

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The Role of Communications in Promoting Multi-Stakeholder Action for Combating NCDs

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  1. The Role of Communications in Promoting Multi-Stakeholder Action for Combating NCDs Christy Feig, MPH

  2. Role of Communications • NCD Action Plan objectives • Possible communications tactics • Case study: using media partnerships to fight HIV

  3. NCD Action PlanObjective 1 To raise the priority accorded to NCDs in development work at global and national levels, and to integrate prevention and control of such diseases into policies across all government departments.

  4. NCD Action PlanObjective 2 To establish and strengthen national policies and plans for the prevention and control of NCDs.

  5. NCD Action Plan Objective 1 and 2 Decision makers: • Development agencies • UN system • Policy makers: Ministers of Health, Finance, Transportation, Education, Agriculture, etc…

  6. NCD Action PlanObjective 1 and 2 Communications Tactics • Get solid data -- must show cost-effectiveness of prevention • Make NCDs relevant to the current economic situation • Integrate NCDs into infectious diseases

  7. NCD Action PlanObjective 3 To promote interventions to reduce the main shared modifiable risk factors for NCD: tobacco use, unhealthy diets, physical inactivity and harmful use of alcohol.

  8. NCD Action PlanObjective 3 Change Policy • Policy makers • Food and beverage companies, food retailers Change Behavior • Civil society

  9. NCD Action PlanObjective 3 Communications Tactic: Media Partnerships Reach - incorporating NCD content across platforms, can reach millions of households, start discussions and change trends Access / Power - influential players in a community / country / industry drive policy agendas

  10. NCD Action PlanObjective 4 To promote research for the prevention and control of NCD. Communications Tactic: Publication in scientific journals

  11. NCD Action PlanObjective 5 To promote partnerships for prevention and control of NCD. Communications Tactics • Play to your strength - WHO lead agency for health. • Partnering with leaders will get you visibility and credibility. • Consistent messages are essential • Strong calls to action

  12. NCD Action PlanObjective 6 To monitor NCD and their determinants and evaluate progress at the national, regional and global levels. Communications Tactic: Capture and promote success stories

  13. Case Study: International Media Partnerships The Global Media AIDS Initiative Russia, 2004 Gov’t HIV spending: 4 million USD • Public service ads • HIV themes • News • Entertainment programming • Donated airtime, ad space Source: Kaiser Family Foundation

  14. Case Study: International Media Partnerships The Global Media AIDS Initiative Russia, 2004 2004: 4 million USD 2007: 65% of Russians familiar with campaign Source: Kaiser Family Foundation 200 million USD

  15. Thank you!

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