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We Connect Brands to the Right People

We Connect Brands to the Right People. Welcome! Keith Johnson GM, I-Behavior Interactive kjohnson@i-behavior.com. Improving marketing performance since 1999. I-Behavior.com. US Cooperative Database . Media Channels: Print, Digital, Email , Social, Mobile.

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We Connect Brands to the Right People

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  1. We Connect Brands to the Right People Welcome! Keith Johnson GM, I-Behavior Interactive kjohnson@i-behavior.com
  2. Improving marketing performance since 1999 I-Behavior.com US Cooperative Database Media Channels: Print, Digital, Email, Social, Mobile 2,500+ Merchants & Brands 190 Million Individuals $400+ Billion Online, Offline Purchases Predicting consumer behavior with proprietary models Markets: US, EU, BZ EU Cooperative Database 200+ Merchants & Brands 120 Million Individuals Offices:Colorado, New York, London BZ Cooperative Database 150+ Merchants & Brands 80 Million Individuals
  3. Turning Research Into Reach
  4. Our Job Engage Consumers Create Positive Experiences Grow Our Brand
  5. Importance Of Research Collect Data Understand Opinions Answer Why
  6. Challenges Lack Of Scale Loss In Translation Inability To Connect To Media
  7. The Essential Question How Do I Grow My Brand?
  8. What Works? Understand Your Customer Reach A Relevant Audience Measure Expected Outcomes
  9. How Do I Grow My Brand? Customer Data Campaign Data Measurement Data We Need Data!
  10. Understanding The Customer Typical Customer View Merchants typically see 2.5 purchases per consumer Spent $70 on organic cotton sweat shirt, size 12 Nov. 18. 2010 Spent $150 on Denim Jeans, size 12 Sept 7, 2010 Megan Hattersley 2241 Seaport Drive Portland, OR 97202 503-555-1234 Source: Sample across 2,000 merchant members of the I-Behavior Cooperative Database 2012.
  11. Understanding The Customer The Whole Customer Merchant View of Customer Moved to Portland from California in August, 2010 Travel Magazine subscriber since 2008. Spent $300 on Global Items in 2009 Spent $70 on organic cotton sweat shirt, size 12 Nov. 18. 2010 Donates To Non-Profit’s Likes Cats Spent $150 on Denim Jeans, size 12 Sept. 7, 2010 Participates in monthly wine club. Orders Selections Online. Megan Hattersley 2241 Seaport Drive Portland, OR 97202 503-555-1234 Spent $2,000 on home furnishings using Amex card within past 6 months Email: mhatter@comcast.net HHI: $100K
  12. The Data Divide Reach The Right Audience Point B Point A 91% of Corporate Marketing Leaders Believe Successful Brands Use Customer Data To Drive Marketing Decisions 39% Admit They Can’t Turn Their Data Into Something Actionable 42% Report They Aren’t Able To Link Data At The Customer Level Source: The 2012 BRITE/NYAMA Marketing in Transition Study. Columbia Business School
  13. Connecting Data Connected Data Research Measure Results Relevant Reach
  14. Research Grow Brand Awareness And Sales With Online Video Relevant-Reach Results CRM Loyalty Card Search 3rd Party CPG Brand Awareness Up Brand Favorability Up Sales Growth Up Cost Per New Loyalty Member Down Modeled Universe Online Pre-Roll Video Campaign
  15. Research Modeled Profiles Drive Auto Sales Relevant-Reach Results Dealer Test Drives Surpassed Goals Italian Luxury Goods Buyers Demographics Lifestyle 25mi Studio Radius Email Acquisition Campaign
  16. Modeled Segments Bring Substantial Lift in Targeted Reach CASTROL Research Relevant-Reach Results Primary Survey Research Customer Segmentation Increased Brand Favorability Long Tail Sales @ Quick Lube & Retail Modeled Audiences Match Customer Segments Online Display Campaign
  17. Coordinated Campaign Drives Sales and Brand Awareness Research Results Relevant-Reach Likely Switchers Competitive Mobile Devices Price Promotion Email & Display Campaign New Switchers Up Web Traffic Up Online Orders Up
  18. Defined Segmentation and Modeled Audiences for Web-Optimized Video Campaign VW Research Relevant-Reach Results Brand Awareness Up Brand Favorability Up Test Drives Up Social Shares Up Customer Purchase Data 3rd Party Purchase Data Demographic Data Search Data Customer Segmentation Look-Alike Profiles
  19. Q&A
  20. We Connect Brands to the Right People Thank You! Keith Johnson GM, I-Behavior Interactive kjohnson@i-behavior.com
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