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STRONGVIEW ADVANTAGE Teradata – StrongVIEW integration

STRONGVIEW ADVANTAGE Teradata – StrongVIEW integration. Frustration. Are you experiencing any of these challenges with your existing ESP?. Reintegration of campaign data back into Teradata ARM Data transmission latency Lack of advanced email marketing features

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STRONGVIEW ADVANTAGE Teradata – StrongVIEW integration

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  1. STRONGVIEW ADVANTAGETeradata – StrongVIEW integration

  2. Frustration Are you experiencing any of these challenges with your existing ESP? Reintegration of campaign data back into Teradata ARM Data transmission latency Lack of advanced email marketing features Recurring and escalating CPM fees Issues with scalability, performance and usability

  3. The Solution Teradata + StrongView Increase the value and ROIof your Teradata ARM implementation Integrate nativelywith ARM output tables, eliminating manual data transfer Easier re-integration of data and correct attribution to Teradata ARM Increase data transferfrequency, allowing a real-time viewof customer activity

  4. Experience you cancount on: Overstock • Extensive RFP and market review. • Live in 3 months, including both ad-hoc & transactional campaigns. • Integrate deeply with Teradata for all batch & triggered/transactional emails. • Provide marketers with a sophisticated app for channel execution.

  5. Experience you cancount on: The Cosmopolitan of Las Vegas • Offered the tightest integration with Teradata. • Easiest most intuitive UI for marketing team. • Increased campaign performance and streamlined execution. • Ability to execute more sophisticated campaigns that are highly dynamic and automated.

  6. Teradata ARM: How it Works ARM UI Message Studio ARM Generated Temp Tables Develop Communication Point to Data Source Define Target Groups Define Target(s) Validate & Launch Communication Create Message Templates Reports Create Mailing Launch/Schedule Mailing Response Data Data Mapped To ARM Response Tables Reports Track & Collect Response Data Data Warehouse StrongView Data Connect Success, Aggregate, & Tracking Data Response Data

  7. Summary Increase the value and ROIof your Teradata ARM implementation Integrate nativelywith ARM output tables, eliminating manual data transfer Easier re-integration of data and correct attribution to Teradata ARM Increase data transferfrequency, allowing a real-time viewof customer activity

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