11 Best Practices in Technical SEO for Better Page Rank

1.         11 Best Practices in  Technical SEO for  Better Page Rank                                         

2.   Technical SEO is the backbone of your website, all your efforts would go fruitless if                               technical SEO is not done right. It is crucial to understand the challenges of                             Technical SEO and then to carry out a precise verification of all the points. The                               good news is that once you have squared Technical SEO on your business website,                             you will hardly have to worry about it.    Start from the following principle – Great Technical SEO is paying attention to                           detail.    With this article, learn what Technical SEO is, what are the best practices to follow                               and how to diagnose your website by using our checklist:        1. Optimize your robots.txt  One of the most important elements of Technical SEO is the optimization of the                             XML sitemap. A sitemap is a file (in XML format) that lists all the pages available on                                   your website. This list includes the URL, the title, the publication date and the date                               of the last update.    1 

3.   With a good sitemap, you make it easier for search engine robots to crawl your                               website. SEO and digital marketing service experts talk about optimizing Google                       Crawl which is relatively simple. Keep only pages important to your website in your                             sitemap.    ● In general, include only categories, pages and articles in your sitemap.  ● Avoid labels, author archives, and other unnecessary data. Avoid duplicate                     content.  ● Next, make sure your sitemap updates automatically when new content is                       posted or updated.  ● Finally, submit it to Google on your Google Search Console and Bing on their                             tools for webmasters.    2. Fine-Tune the Navigation and Tree Structure of your  Website  The tree structure of your website is a very important criterion for Technical SEO.                             Your visitors will stay longer on your website if they access all of your content in a                                   few clicks. An ideal scenario is when a user is able to access all your content in 3                                     clicks.    In addition, this will also help search engines to better understand the purpose of                             your site and to index its content more easily. The most common mistake is to                               focus on optimizing the website to get more conversion. Most businesses forget to                           work on-site navigation and tree structure. This is harmful to SEO, therefore to the                             acquisition of traffic which is upstream of the conversion.    For example, make sure your archive pages are public and avoid placing all of your                               content in one category. Indeed, category pages like archive pages participate                       positively in the referencing of your site.  2 

4.     Google confirms that it takes into account the global tree structure of a website to                               classify each of your web pages. This is a point not to be overlooked.    3. Add a Breadcrumb  A breadcrumb is a set of links at the top or bottom of a page that has 2 objectives:    ● Facilitate navigation for users on your website without having to press the                         “Back” button on their browser  ● Give search engines an additional clue to the tree structure of your website    In fact, the breadcrumb is also one of the 200 criteria of the Google algorithm.    4. Configure Structured Data  Google uses structured data to understand the content of your pages. In its search                             results, this increases the click-through rate. It is, therefore, an effective way to be                             ranked higher by Google. This will also help to receive more traffic on your website.    Structured data specifies the purpose of a web page. There are structured data                           schemas for many types of objects such as:    5. Check Your Canonical URLs  Suppose you have a page that is accessible from multiple URLs. The “canonical” tag                             tells Google the preferred URL. Thus, you tell Google that it is the same content                               and that the other URLs are synonyms. This is essential to avoid duplication of                             content that Google penalizes.      3 

5.   Here are some usage examples:    ● Several pages with similar content  ● The pagination pages  ● And if you re-publish your content on LinkedIn or on another site    6. Migrate Under https to Secure Your Website  To win new customers, you need to build trust. One way on the Internet is to make                                   your website safer. This is the objective of the https protocol and an SSL certificate.                               Previously, https was essential only for payment pages, especially on online sales                         sites.    Today, any website must be secured with its own SSL certificate. In this way, all                               information transferred between your website and your server (such as usernames,                       passwords, personal data, etc.) is encrypted and therefore protected. This has even                         almost become a requirement of Google. Chrome even clearly indicates that your                         site is not secure in the search bar.    7. Speed ​​up the Loading Time of Your Website Pages  The slower a site, the higher the bounce rate. This means that Internet users leave                               your site without consulting another page. However, Google mentions the                     importance of speed in all their recommendations on Organic Search Engine                       Optimization (SEO). In addition, many studies confirm that faster websites convert                       better than slower websites.    Start by estimating the loading time using Google Speed ​​Insights page, GTmetrics or Google’s mobile testing tool. These tools give you some recommendations to                                                 4 

6.   change to speed up the loading time of your web pages. It is often very technical                                 and eRecommends that you use a developer.    8. Make your site compatible with the Google Mobile-First  Index  Having a website suitable for small screens on mobile is no longer an option. A                               significant part of your visitors probably already check your website on their                         mobile. In addition, with the transition to the Google Mobile-First Index, if you do                             not have a compatible mobile site with all your content, your positions in Google                             may drop rapidly.    First, check the usability of your website with a free tool from Google. If your                               website does not pass the test, this should be your first priority after checking that                               your site is well under the https protocol.    Then, if it passes the test, here is what you have to check:    ● Content on mobile must have the same content as on the computer. It is a                               condition of the Google Mobile-First Index  ● Your mobile website should load in less than 6 seconds over a 3G                           connection.  ● Avoid using pop-up windows on Mobile    9. Adopt the AMP Format for Your Pages  The “Accelerated Mobile Pages” (AMP) format is a concept introduced by Google to                           make the mobile web faster. Quite simply, with the AMP format, you have a version                               of your website with a light version of the HTML format.    5 

7.   Once the AMP pages of your website are created, they are stored and distributed to                               users via a special Google cache which loads your mobile pages almost instantly.    The advantages of AMP are:  ● Having extremely fast pages on mobile  ● Increase the click-through rate on mobile    On the other hand, you will surely have to call on your developer to have an AMP                                   version of your website.    10. Optimize Your Pagination Pages  Pagination is used to split a page into several, such as in category pages. To avoid                                 duplicate content issues and consolidate links and page ranking to your main page,                           you need to add attributes in the pagination link tags. Thus, you indicate to the                               search engines that pages 2,3,4 is the continuity of page 1. When Google finds the                               rel = “next” and rel = “prev” link attributes in the code, it understands the main page                                   and uses it for indexing.    11. Fix your Broken Links and Redirects  Correcting links or bad redirect errors may seem obvious. However, it is very                           common that we find this type of error. Addressing these issues will improve                           Google’s crawling of your site and thus speed it up. Most importantly, it will                             improve the experience of your visitors.    Channel redirects are really to be avoided. Redirects are not bad, but avoid too                             many redirects in a row. It irritates the engines. Avoid having 3 or more channel                               redirects.    6 

8.   Orphan pages: An orphan page is a page that has no link to it within your site. It                                     does not take advantage of your popularity. Adding a link to such a page will make it                                   accessible to your visitors, and to search engines.    The more you optimize all these aspects, the better your SEO score will be. It is a                                   technical and time-consuming process. If you do not have the internal expertise to                           carry out this type of audit on a regular basis, consider outsourcing. OneClick IT                             Solutions is recognized as one of the ​Best digital marketing companies in India​. Our digital marketing experts can help you with all aspects of the technical SEO                                                       process. It is essential for your site to deliver its full potential. Once the ​technical parameters of SEO are set up, you no longer have to worry about it, unlike                                                             On-page and Off-page which are perceptual tasks.                                    7 

9.                   Thank you!            ​info@itoneclick.com  (+91) 98254-86321   ​www.oneclickitsolution.com  ​https://www.facebook.com/oneclickconsultancy/  ​https://twitter.com/​OneClickIT  ​www.linkedin.com/company/one-click-it-consultancy/  8