How to Integrate Chatbots Into Your Marketing Automation Strategy?

1.         How to Integrate  Chatbots Into Your  Marketing  Automation  Strategy?                           

2.   The major interest in setting up a chatbot for your marketing automation would                           ensure success towards hyper-personalization. However, there’s also more than it.                     On the basis of data from the Chatbot Observatory created by DoYouDreamUp,                         74% of companies agree that bots are a real lever for digital transformation.                           However, only 31% of companies have already implemented a bot in their digital                           strategy.        This means that there is a new opportunity for marketers but let’s see how to                               integrate chatbots into your marketing automation strategy.    What is the Difference Between a Bot and a Chatbot?  To begin with, these two concepts deserve to be clarified.    The BOT is a computer program that performs automatic and repetitive tasks.    The Chatbot, on the other hand, is a conversational agent which works thanks to                             artificial intelligence:    1 

3.     ● Parameterized with decision trees  ● Or Capable of machine learning, i.e. self-learning and contextualized                   responses (Hubware definition)    There are Three Categories of Bots:  Chatbot: The most common help with written conversations with a visitor in                         instant messaging-type windows.    Voicebot: With the entry of personal assistants such as Alexa and Google Home in                             homes, the voice bot interacts through verbal communication.    Callbot:​ These are virtual agents able to hold conversations by phone.    The bot is very useful in the automation of relational processes and recurring tasks                             without having a visible part. It is indeed the chatbot that will be in direct                               interaction with your customers.    Use Cases of Chatbots in Marketing Automation  Chatbots appear on websites as the first welcome for your visitors. We will see                             their relevance to your emailing strategy but also when they act directly in                           messaging such as Messenger or WhatsApp.            2 

4.   The   First Contact on Your Website, Blog, or Mobile                 Application  The presence of a chatbot on your website ensures the first stages of discussion                             with a visitor before a bounce back to humans. It is also the means for its digital                                   strategy, to ensure minimum customer service in the evenings and weekends.    Their Strength Lies In:  ● The capacity of ​chatbots to have access to a mass of information a hundred times greater than the capacity of research and memorization of a human;                              ● Their immediacy, since the operation is managed in an automated manner;  ● Availability 24/7 for all 365 days    The chatbot supports your visitor throughout their customer journey and at each                         stage of the conversion tunnel:    AWARENESS – It interacts with the visitor, directs towards the right page or the                             right interlocutor;    CONSIDERATION – It qualifies the visitor’s need (through questions like a funnel                         process) to give them the right resource or personalize their speech;    DECISION – It acts and can make an appointment, organize a demonstration,                         subscribe to a newsletter, order online;    RETENTION – For customers, the chatbot can act for simple actions such as                           renewing a contract, giving information on the follow-up of an order, answering a                           question about its offer (end date, specific close, etc.).    3 

5.   Finally, this new means of communication is a strategic lever to conquer the                           millennials and meet the expectations of new generations.    As we have mentioned, the case of registration for a newsletter bouncing back from                             a visit to your site or liking your Facebook page is one of the practical uses of your                                     chatbot in marketing automation.    Maintain the Relationship Through Lead Nurturing  Fostering a multi-channel relationship with your prospects has become essential to                       adapt to their habits. The chatbot then becomes a link in your relational chain in                               the same way as other channels such as email or telephone.    Take the case of a trade show. The discussion can start on a chatbot on your                                 website, then be reinforced with an informational email if your visitor is interested.                           You can automatically revive your visitor as the event approaches thanks to the                           pro-active chatbot during a new visit to your website, then schedule an                         appointment telephone post-event.    To Process Simple Purchases  Commonly referred to as conversational commerce, we can now imagine placing an                         end-to-end order by chatting with a chatbot. For example, for an individual who                           would order his midday meals. In B2B, we can imagine that every month on a fixed                                 date, an office supply company offers the same order to its client company. After                             confirming the quantities, they will only have to validate the order.        4 

6.   Social Media  Finally, chatbots take the party, for some, to be integrated into the main instant                             messaging systems. Through this, you will be able to create a relational presence at                             a lower cost for your brand on Messenger, Whatsapp, where consumers are                         spending more and more time.    Customer Profiling  Bots are now useful for making ultra-precise customer segmentations. Based on                       conversations, the bot is able to match the chatbot’s discussion data with the                           segmentation criteria of your personas. It can then qualify and classify your visitors                           over time and discussions.    Beyond chatbots, it is above all artificial intelligence that will allow marketers to go                             much further in hyper-personalization practices such as progressive profiling,                   Account-Based Marketing (ABM), Real-Time Interaction Management (RTIM) which                 are concepts used in digital marketing today.     So, if you are looking to add chatbots to your marketing automation tool or want to                                 integrate chatbot development, connect with our team of experts. At OneClick, we                         have experience in delivering several types of chatbots for our clients across USA                           and India. ​Contact us if you’d like a demo for chatbot development or need to know the ​cost of developing chatbots​.                                              5 

7.                   Thank You!            ​info@itoneclick.com  (+91) 98254-86321   ​www.oneclickitsolution.com  ​https://www.facebook.com/oneclickconsultancy/  ​https://twitter.com/​OneClickIT  ​www.linkedin.com/company/one-click-it-consultancy/  6