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Colgate Focus Group Analysis of New Concepts

Colgate Focus Group Analysis of New Concepts . TEAM 5 Amanda Hecker Alexandra Pavlenko Amy Cope Brian Lobenstine Li Xiang Poncz. Usage Situations: Colgate Combo. Between Meal Brushings. Less to carry, 2-in-1 —“ nice to have something to just slip into my pocket ” (Renee) Refillable.

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Colgate Focus Group Analysis of New Concepts

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  1. ColgateFocus Group Analysis of New Concepts TEAM 5 Amanda Hecker Alexandra Pavlenko Amy Cope Brian Lobenstine Li Xiang Poncz

  2. Usage Situations: Colgate Combo Between Meal Brushings Less to carry, 2-in-1 —“nice to have something to just slip into my pocket” (Renee) Refillable Travel Brush Substitute Limited uses Likely more expensive Quality of brush • Reduced mess—“the top finds a way to usually come off…or the tube cracks” (George) • “One less extra thing I would have to carry” (Herbert) On-the-Go Kids Limited uses; Quality; Missing accessories—“I would be willing to pay more… for something that included the floss (Heather) • Quick, easy packing for sleepovers or camping trips—”their overnight[bag]…I would consider it good for that” (Renee) • Cartridges don’t work • Kids “extremely particular about the toothpaste” refilled (Renee)

  3. Usage Situations: Dental Spray Cleaning Between Meals Business Travel Addresses all dental concerns • Cleaning when you can’t brush • Easy If it could really dissolve plaque and tartar….boy, then that's worth a million and I want [it]… (Stanley) If this really worked…I think it would be a great idea (David) • Not believableformula or design • Potency concern • Less effective than brushing How can it be pocket size and have a specially designed applicator and still be a spray? (David) I personally like the clean feeling of the surface of my teeth from using the bristles (Melanie) • Anything that is going to dissolve all of the grease, tartar, holes between your teeth and of that nature has to be pretty darn strong…interfere with the thin lining around your teeth, which would be worse than having a dirty mouth (Herbert)

  4. Revised Product Concept Colgate Dental Spray is a new way to fight gingivitis, tarter, plaque, sensitivity, halitosis, or cold sores. Choose the spray or combination of sprays that’s right for your mouth and protect yourself between brushings. These convenient pocket sprays are specifically formulated to be gentle, yet effective. Simply spray the product into your mouth and allow to absorb. Convenient for the office, on the road, or at home. Comes with optional applicator for hard to reach places. G H P S

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