1 / 14

MARKETING INTERNACIONAL

MARKETING INTERNACIONAL. SANTIAGO GARCÍA. Lic. Marketing – UCA Marketing de Unilever de Paraguay 0981-537168 santi_garcia_lopez@hotmail.com BB PIN 232D8680 facebook.com/santipy twitter.com/santipy linkedin.com/in/santiagogarcialopez. HORARIOS.

orpah
Download Presentation

MARKETING INTERNACIONAL

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. MARKETING INTERNACIONAL

  2. SANTIAGO GARCÍA Lic. Marketing – UCA Marketing de Unilever de Paraguay 0981-537168 santi_garcia_lopez@hotmail.com BB PIN 232D8680 facebook.com/santipy twitter.com/santipy linkedin.com/in/santiagogarcialopez

  3. HORARIOS LUN MAR MIER JUEV VIER 8.20 A 9.40 7.50 A 9.10

  4. PROGRAMA En fotocopiadora. Próximamente en:

  5. GLOBALIZACIÓN

  6. http://www.youtube.com/watch?v=PYMrMR_NWSk

  7. MARKETING Concepto. 4P. Marketing Estratégico: STP

  8. MARKETING ESTRATÉGICO Define la propuesta de valor de un producto o servicio en el mercado en el que compite. S T P Segmentación Target Posicionamiento

  9. http://lacolumnademarketing.com/

  10. Determinar a que TARGET y POSICIONAMIENTO tienen estos productos?

  11. GRUPO UNO: Desodorantes GRUPO DOS: Jabones en Polvo

  12. FICHA DE ALUMNOS ENCUESTA

More Related