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Vegetable Production and Marketing Awareness

Vegetable Production and Marketing Awareness . Important activities before vegetable production. Market studies- Surveys to understand the production potential of vegetables Market identification- finding assured markets for vegetable- identifying target consumers

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Vegetable Production and Marketing Awareness

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  1. Vegetable Production and Marketing Awareness

  2. Important activities before vegetable production • Market studies- Surveys to understand the production potential of vegetables • Market identification- finding assured markets for vegetable- identifying target consumers • Understanding types of vegetables for markets-assorted vegetables preferred in the market

  3. Selection of farmers/farmers groups- accessible and potential for vegetable production • Group formation by Geog extension and Dzongkhags- mainly to create scale of production (encourage cluster basis of production to reduce transaction costs)

  4. Vegetable production • Production training to geog extensions and groups on vegetable cultivation • Trainings farmers groups by Geog extension on production of assorted vegetables • Supply of inputs (vegetable seeds)- vegetable seeds as per the market demand: Cost sharing basis to create ownership of the programme • Contribution from the groups for anything supported by government

  5. Important Aspects: Staggered sowing Awareness on staggered sowing is important as to address:- • To avoid market glut • Prolong the expended harvesting season • To supply continuous vegetables and obtain premium price • Assurance of vegetables to local traders/vegetable vendors

  6. Producing vegetables as per market demand: Specification/requirements

  7. Promoting Sprinkler Technology to solve water scarcity • Main constraint in vegetable cultivation is water shortage • Sprinklers saves up to 50% of water compared to surface Irrigation method • Enhance production by 40-70% • Increase income by 45-75%

  8. Micro Sprinkler Jet (any one of it) Flexible pipe 12mm use as lateral pipes Joiner (Connector) 12 mm Joiner (Connector) 12 mm Micro Sprinklers- Stake (Stand) Tee-Joiner 12 mm Reducer (Reducing Joiner 12mm to 16 mm) Sprinkler set

  9. Vegetable marketing • Exploration of both internal and external markets • Training on proper harvesting and packaging to farmers- (link video) • Experience sharing on packaging from Indian traders • Support for collection sheds/produce at strategic locations • Coordination meeting with vegetables traders both local and Indian traders • Awareness on Farm gate/market price - Cost of production

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