1 / 29

Logos, Icons, & Descriptive Graphics

Logos, Icons, & Descriptive Graphics Susan Sabiston Overview Logos Define, History, Design Icons Define, History, Design Descriptive Graphics Define, History, Design Logos A logo is a name, symbol or trademark designed for easy recognition . Beginnings

oshin
Download Presentation

Logos, Icons, & Descriptive Graphics

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Logos, Icons, & Descriptive Graphics Susan Sabiston

  2. Overview • Logos • Define, History, Design • Icons • Define, History, Design • Descriptive Graphics • Define, History, Design

  3. Logos A logo is a name, symbol or trademark designed for easy recognition. Beginnings • 13th century: Trademarks for merchant, blacksmith, masons, also watermarks and crests • 19th century: Industrial manufacturing • Products manufactured at a higher rate and shipped nationally • New competition • Illiteracy

  4. Logos Today • Too many logos • Every company, corporation, product, service, agency….. Has a logo • Name design

  5. Logo Design A Good Logo should: • Be unique • Be Reproducable • Resizable • Color, B&W, fax, on fabric • Follow basic design principles • Space, color, form, clarity • Represent the company appropriately • Speak to the target audience

  6. Icons • Icons are small signs standing for objects, processes, structures, or data. • A computer icon is a small graphic, usually ranging from 16 pixels by 16 pixels up to 128 pixels by 128 pixels, which represents a file, folder, application or device on a computer operating system.

  7. History of Icons • 1960’s - Ivan Sutherlands Sketchpad • 1973 - The concept of the computer “icon” formalized by David Smith. • 1976 - Icons were revised and developed as a tool for making computer interfaces easier for novices by Xerox Palo Alto Research Center for the Xerox Star 8010. • 1981 - The Xerox Star 8010 was the first computer to implement the metaphors “desktop,” “window,” and “icon.”

  8. Xerox Star 8010

  9. Apple Lisa

  10. Apple Lisa • Lisa 7/7 • LisaWrite • LisaCalc • LisaGraph • LisaList • LisaProject • LisaDraw • LisaTerminal

  11. Icons Today • Virtually every major computer operating system has the ability to use an icon-based graphical user interface (GUI) to display information. • The creation of a good function icon can be considered as an art form in itself

  12. Icon Types • Application Icons • Hardware Icons • Utility Icons • Removable Media Icons • Toolbar Icons • Document Icons • Printer Icons • Viewer Icons • Player Icons • Accessory Icons

  13. Icon Design An Icon should: • Meet the needs of the audience • Implement the appropriate perspective • Use shadow and single light source • Use universal imagery that people will easily recognize • Be Simple • Use color smartly

  14. Descriptive Graphics • A Descriptive Graphic is visual representation of information or data. • Also known as an information graphic, infogram. Common types of descriptive graphics are: • Chart • Graph • Diagram • Topographic Map • Map • Signage System

  15. History • 7500 BC Prehistory - Maps • 1786 - W.Playfair developed first known graphs • 1876 - first chemical bond representation by James J. Sylvester Dr John Snow Cholera Map, 1854 A contaminated water pump in Broad Street proved to be the source for the spread of cholera in London.

  16. London’s Underground 1933 Harry Beck

  17. Today • Information graphics are specialized forms of depiction that represent their content in sophisticated and often abstract ways. • Fundamental decoding skill must be applied for individual elements such as graphics and icons. • Commonly used forms: Schedules, road maps, daily weather charts, transport system

  18. Design of Descriptive Graphics • Organize • Reveal the Data • Focus on the content • Several levels of detail • Purpose • Make large data comprehensible

  19. US Census Bureau

  20. Web links Map of creativity http://www.ngf.org.uk/map/map.html Huricane Katrina http://www.nytimes.com/packages/html/national/2005_HURRICANEKATRINA_GRAPHIC/index.html?adxnnl=1&adxnnlx=1129435560-xjHq+2bbTGgN66jhTJjKFw Travel time http://www.princeton.edu/~ina/maps/non_geographic/index.html

  21. References Books Marcus, Aaron (1992). Graphic design for electronic documents and user interfaces. New York, N.Y. Addison-Wesley. RAJAMANICKAM, VENKATESH (2005) Infographics Seminar Handout. National Institute of Design. Ahmedabad. Rosenfeld, L., & Morville, P. (2002). Information Architecture for the World Wide Web (2nd ed.). Cambridge ; Sebastopol, CA: O'Reilly. Sassoon, Rosemary, & Albertine Gaur (1997). Signs, symbols and icons : pre-history to the computer age. Exeter : Intellect. Tufte, Edward R. (1983) Visual Display of Quantitative Information. Cheshire, Conn. : Graphics Press Tufte, Edward R. (1991) Envisioning information.Cheshire, Conn.: Graphics Press Van Duyne, D. K., Landay, J. A., & Hong, J. I. (2002). The Design of Sites. Addison-Wesley.

  22. References Websites Apple Human Interface Guidelines Copyright http://developer.apple.com/documentation/UserExperience/ Conceptual/OSXHIGuidelines/index.html GUIdebook by Marcin by Marcin Wichary http://www.guidebookgallery.org/ EdwardTufte.com http://www.edwardtufte.com Wikipedia http://www.wikipedia.org/ Tube Graphics http://www.tubegraphics.co.jp

More Related