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Eric Velleman, January 31, 2005

Setting up a Quality Mark for web accessibility and the results of two years of web evaluation testing in the Netherlands. Eric Velleman, January 31, 2005. Seminar Braillenet / Edean. Introduction. Online shopping. Increased with 50% Increased participation of younger generation

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Eric Velleman, January 31, 2005

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  1. Setting up a Quality Mark for web accessibility and the results of two years of web evaluation testingin the Netherlands Eric Velleman, January 31, 2005 Seminar Braillenet / Edean

  2. Introduction

  3. Online shopping • Increased with 50% • Increased participation of younger generation • 30% of shopping was outside own country • But is it accessible?? • Numbers in millions Source: Forrester ‘The 2004 European Online Retail Consumer’

  4. Online government • 93% of EU member states have a website • 90% of all countries online offer information, databanks, legislation online • 30% offers online services • But are they accessible?? Global eGovernment readiness: • United States • Denmark • England • Germany • Switserland • Netherlands (11th place) Source: Global eGovernment readiness report 2004

  5. Does it pay off? For people with disabilities and for ROI? Yes! • Accessibility saves you money • 60% decrease in serverload, easier maintenance…. • Multi platform and multi modality included • ‘Top of the Web’ research for the Commission: filling out income tax online saves Europeans a total of 7 million hours per year ‘Does eGovernment pay off?’ research by Dutch Ministry of Internal affairs shows that eGovernment pays off even though in the long run, significant changes in the backoffice are necessary.

  6. Quality Mark and evaluation scheme

  7. Our Mission Ensure that people with disabilities and age-related impairments (and all of us) can enjoy “full citizenship” in the Information Society

  8. The problem Buyers, sellers and users need reliable information on accessibility and services to help them make informed decisions and advance clear communication.

  9. The solution Create a web site and evaluation scheme where stakeholders can obtain and share vital information on accessibility and control the quality of products and services.

  10. Targets Provide harmonisation of evaluation and interpretation in the accessibility market by • Harmonized accessibility standards for evaluation and interpretation (also European • Promoting the sharing of information between all stakeholders

  11. More targets • Conferences, interactive workshops, discussion lists and focus groups to facilitate sharing of information • Ensuring representation from all stakeholders • Promoting best practices, (V)PAT with control mechanism • Identify experts (designers, evaluators…) • Elevate the business response

  12. Implementation

  13. Brochure and normative document

  14. Quality Mark drempelvrij.nl • Transparant and clear‘Normative document’ • Ensuring representation from all stakeholders • Support websites (www.drempelsweg.nl for users and www.accessibility.nl for ‘business’)

  15. Extra stimulation • 0 – 12 checkpoints conformantReport indicating problems and general solutions • 12 – 16 checkpoints conformant‘Orange’ logo with link to PAT and complaints procedure • 16 checkpoints conformant‘Green’ logo with link to PAT and complaints procedure

  16. Identifying experts Accessible builders/designcompanies Accessible websites/best practice

  17. Identify best practice examples

  18. Succes after 2 years of evaluation and raising awareness

  19. Current state in most countries Percentage of total Dutch websites • Percentage of accessible website In the Netherlands: • 1.000.000 websites • 33 accessible Percentage of government sites

  20. Conformance with guidelines Dutch situation: • 2 checkpoints: designers ‘please the test’ • 4 government websites had the Quality Mark (less than 0,4 percent of the total. Dec.2004) • Monitor 2004 shows 2 of the 100 sites accessible

  21. Results of actions • Results of Drempelsweg campaign, drempelvrij, burger@overheid, accessibility foundation and others: • Awareness (85% population, 67% companies) • 33% of participants are accessible • 101 paying participants • Participants include multinational companies • Significant increase in accessibility of websites • 350 Declarations of Intent • Clear website • List of preferred suppliers • Increasing demand for usability testing protocols

  22. More information • - www.wabcluster.org: Harmonisation of Evaluation Methodology in coordination with WAI and Support-EAM. • - www.support-eam.org: Establishing a European quality mark and supporting services. • www.drempelvrij.nl: the Foundation that is now responsible for the Dutch Quality Mark logo • www.accessibility.nl: (registration for the quality mark) • www.drempelsweg.nl: about the drempels weg project

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