Jack Pellicci VP,Global Service Industries Oracle Corporation jpellicc@us.oracle.com

1. Spatially Enabling the e-Everything Enterprise in a Digital Economy Fourth GSDI Conference Capetown, South Africa March 13, 2000 Jack PellicciVP,Global Service Industries Oracle Corporation jpellicc@us.oracle.com

2. e-Enterprise Customer Centricity RROI Personalization Convergence The New Business Landscape Internet Time

3. Getting a Rapid Return On “All” Your Information Total Cost of Information Value of information Over the Counter Mail Knowl. economy IVR e-Mail e-Government Internet e-Business Internet 2 Location Based Services Cost Value Self Service Innovation Leadership 2003 2000

4. e-Everything e-Services e-Solutions e-Business Customer e-Government “Business” Information “Geospatial” Information e-Learning “Location Based Services”

5. The e-Enterprise Supplier Customer Employee

6. e-Enterprise Drivers Efficient Markets Globalization • Dynamic Trade • Disintermediation • Transparent Prices • Traditional boundaries dissolving • Global Competitors • Global Customers • Global Channels • Global Implementations • Customer-centric • Dynamic Supply Chain • Buying communities • Hosted Services • B2B Portals/ Exchanges • Location Based Services New Business Models

7. Network Data Managing All the Data in an e-Enterprise GeoSpatial and Multidimensional Self Service Access “Spatial” Queries Geospatial Data Business Data Data Mining Customer Data Electronic Exchanges Stores Integrated Infrastr. “Business Queries”

8. GIS Spatial Personal Productivity Spatial Market Trends Spatial Business Support Systems Internet Platform Source: IDC

9. Spatial Information Usefulness 35 29.9% 29.5% 30 25.1% 25 20 Percent 15 11.2% 10 4.3% 5 0 4 - Very useful 5 - Critical 1 - Not at all useful 2 - Minimally useful 3 - Moderately useful Source: IDC, 1998

10. Growth and Revenue

11. 1980 2000 2005 1990 Emergence of Location Based Services $10B Internet and Mobile Location Services Market Market Size $5B Inflection Point GIS Market $1B

12. Recognizing the Value In Spatial MapQuest acquired by AOL for $1.1 Billion In certainly the biggest financial deal in the history of mapping, internet service provider AOL on December 22 announced its intention to acquire MapQuest for a whopping $1.1 billion in stock. MapQuest provides on-line mapping and routing at its own popular web site, and licenses this technology to Fortune 1000 companies QUALCOMM Acquires Wireless Location Leader SnapTrack for $1B Combined Technologies Place Companies at Center of Wireless Position Location Market SAN DIEGO - January 26, 2000 - In a move designed to enable broad new applications for mobile location-based services and wireless Internet systems, QUALCOMM Incorporated (Nasdaq: QCOM) today announced that it will acquire SnapTrack, Inc. of San Jose, Calif., a leader in wireless position location technology. Combining SnapTrack’s technology with QUALCOMM’s innovative gpsOne™ technology will accelerate the introduction of powerful location-enabled mobile phones and other devices utilizing Wireless Assisted GPS™ (Global Positioning System) technology.

13. The Strategic Role of Spatial in the New Economy New location-based services Target new customers Upsell existing customers Exploit competitors Expand Markets Improve Efficiencies Increase return on all information Support e-Business/ e-Government Integrate spatially enabled Exchanges Retain Customers Improve customer service Enable customer self-service Improve customer intimacy

14. IT SeE Business Business Business Emergence of e-enterprise The New Spatially Enabled Global Business Model Separate IT and business strategies Aligned global IT and business strategies Unified global IT and business strategies Single global strategy IT IT SpatiallyEnabled e-Enterprise eE Globalization of business Forrester

15. Whoville Cedar Lake Model for Accessing Spatial Data Integrated View Whoville Cedar Lake Parcels Roads Images Boundaries... Queries extract data from diverse sources CatalogView Internet Common interfaces enable interoperability GeoXML Clearinghouse City Agency Web Portal State Agency Data Vendor Catalog that indexes data, similar to WWW’s html search engines Data Metadata Data Metadata Data Metadata Data Metadata

16. Operational Data ERP, CRMData External Data Spatially Enabling the e-Enterprise Handheld Wireless Mobile Intranet Extranet Internet Spatial Data Warehouse Application Server Business Intelligence Enterprise Spatial Architecture Spatial Information Access By Any System, Process, User

17. Web Based Location Services Web Phone Palm Web Browser 3rd party GeoJava Components Application Tier Portal to Go Application Server Location Server Map Server Data Server Tier JServer Geocoding Server Multi-Media

18. Leveraging “Location Aware” Enterprise Portals Enterprise Portal “Productivity” services • Enterprise Portal • 1 Place to access geospatial information • Empower users by efficiently sharing information Spatial Indexing Employee Emplo EXsdfe EXs Location-based services Abcd Customers/ Citizens/ Users e-Business Applications Personalized Delivery I/N Spatially Enabled OnLine Exchange

19. A View of the Future: The Spatially Enabled Digital Marketplace

20. Drivers in the New Digital Marketplace • Simplicity • Completeness • Shared Services Everything Over the Internet

21. Supply Chain Collaboration Exchange Design Collaboration Dynamic trading communities Key Elements Of an Exchange • Real-time visibility across supply chain • Collaborative supply chain planning • Build-to-order production models • Optimized inventory management • On-line product development environments • Collaborative design • Interactive program schedules • On-line auctions, RFQs • Consortium buying • Liquid market for surplus materials • Catalog purchasing

22. Ford, GM and Daimler-Chrys. Direct all Ford production and non-producti,n purchases through Auto-Xchange Contribute employees to manage business operations Oracle Corporation Provide the technology Provide systems integration services Host the exchange Contribute employees to support technical operations Auto-Xchange: a Joint Venture • Cisco Corporation • Supply internet and intranet connectivity solutions facilitating the linking of Ford’s 30,000 suppliers to the e-marketplace. Auto-Xchange • Operating Principles • Create a market open to the entire industry; including other OEMs, all tiers of suppliers • and dealer networks • Operate independently and without bias.

23. FMKT GSA eSteel Big Suppliers / VPVs eOil eCoal ePlastics The Digital Marketplace-A Vision of the Future Education Industry Government NGO’s Integrated Online Exchange Migratory Initiatives Legacy Systems Supply Chain Exchanges Linked Exchanges Small/Medium Suppliers

24. Free / paid citizen svcs. / Industry Subscription Svcs. A multi-tier, integrated location servicesTrading Exchange e-Pay and Presentment Volume Based-Flat fee Spatially Enabled Exchange an enabled platform for Internet procurement multiple vertical trading communities • Location Based Services • Liquid market for buying Gov’t data • Spot Market for gov. /acad./ • industry prods/svcs. • Real-time bidding • On-line RFQ’s • Internet based transactions • Integration of Public & Private sector Info Adding Location Based Services to an Exchange • Visibility across the location services • value chain • Mining of Gov’t Data • Push/ pull delivery strategy • Optimized knowledge management • Free to Low Cost

25. Creating a Spatially Enabled Digital Marketplace Critical Success Factors • Think Big, Start Small, Scale Fast, Deliver Value • Emphasize simplicity and completeness • Centralize and manage complexity-- on network • Integrate public and private spatial services • Provide distributed access to integrated location based services • Share everything--data, content, infrastructure • Create meaningful public-private partnerships around standards

26. The Challenge • Can You Support the Vision for the Spatially Enabled, e-Everything Global Enterprise • Can the GSDI Initiatives Support the New Global Business Model • Can We All Articulate the Value of Spatial in an Integrated, Public-Private, Shared Services Digital Marketplace