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Kyle Killian Stanley Tuve Grant Luense Mike Karwoski

Kyle Killian Stanley Tuve Grant Luense Mike Karwoski. About Us. Here at Revolution Fitness we are focused on providing you with the newest and innovated high quality work outs that will push you to reach your fitness goals. Classes Yoga Spinning Kickboxing

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Kyle Killian Stanley Tuve Grant Luense Mike Karwoski

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  1. Kyle Killian Stanley Tuve Grant Luense Mike Karwoski

  2. About Us • Here at Revolution Fitness we are focused on providing you with the newest and innovated high quality work outs that will push you to reach your fitness goals. • Classes • Yoga • Spinning • Kickboxing • Personalized individual training sessions

  3. Status of Our Business • The owners of Revolution Fitness plan to open its fitness center in Dubuque, Iowa in August of 2013. • Location: We plan to place the fitness center at 2592 Northwest Arterial Road, Dubuque, Iowa 52002. • Shopping plaza • Lots of parking • Few renovations needed

  4. Structure of Our Business • Revolution Fitness is going to be a Limited Liability Company. • provides the limited liability features of a corporation and the tax efficiencies and operational flexibility of a partnership • LLCs are not taxed as a separate business entity • Profits and losses are "passed through" the business to each member of the LLC • LLC members report profits and losses on their personal federal tax returns

  5. Mission Statement • “Our mission at Revolution Fitness is to provide individuals with the knowledge and tools to meet all their fitness related goals and to promote a healthier lifestyle, one client at a time.”

  6. Objectives • Here at Revolution Fitness our objectives are: • (1) to obtain 500 members in the first year of operations • (2) accumulate 7,800 personal training sessions in the first year of operations • (3) increase membership by 20% by the end of the second year of operations.

  7. Why We’re Going Into Business! • Passion for what we do • Help people physically & mentally • Promote a healthy lifestyle • Make money

  8. Meet The Team • Kyle Killian CEO: Kyle will act as the Chief Executive Officer. Kyle has a Bachelor’s Degree in Management and Criminal Justice. • Mike Karwoski CFO: Mike will act as our Chief Financial Officer. Mike is a junior at Loras College and is pursuing a Bachelor’s Degree in Management.

  9. Meet The Team • Grant Luense CMO: Grant will act as our Chief Marketing Officer. Grant is a senior at Loras College and has Bachelors Degree in Management. • Stanley Tuve CHRO: Stanley will act as the Chief Human Resource Officer. Stanley is a junior at Loras College and also pursuing a degree in Management.

  10. Idea Behind the Gym • Fitness options for all types of clients • Combining traditional workouts with custom state of the art fitness programs: • -Spinning • -Yoga • -Kick Boxing

  11. Kickboxing

  12. Yoga

  13. Spinning

  14. Personal Training

  15. Memberships • Main source of revenue • Targeting 500 members • Three options: 1 month, 3 months, 1 year • Cost of memberships: -1 month: 60 Dollars -3 month: 150 Dollars -1 year: 500 Dollars *All new memberships have a $50 startup fee Memberships include full access to locker rooms and all equipment in the gym as well as classes

  16. Target Market • Primary target: ages 20-50 • Includes college graduates • Business professionals • 40% of the population of Dubuque

  17. Marketing Channels • Newspaper ad: $300/ 2 week ad • Radio ad: $430 • Social Media: Free to start up pages • Billboard: $600/month

  18. Marketing Promotions • In an attempt to bring in customers, we will be running the following promotions: • One week free membership • Free trial classes • One free personal training session with any membership

  19. SWOT Analysis • Strengths: • Largest Fitness Center in Dubuque • Has the latest work out equipment • Diverse fitness programs • Experienced Trainers and Professionals • Large Parking lot to accommodate customers

  20. SWOT • Weaknesses • Pricing • Location • Opportunities • Offer three types of classes all under one roof • Get the community excited about the new workout programs such as kick boxing • Threats • Other established work out facilities

  21. Main Competitors • Dubuque YMCA • Anytime Fitness • The Gym • Core Family Fitness Center • Average membership $60

  22. Partnerships • GNC-distribution of free samples • High schools and Colleges-promotion of healthier lifestyles • People’s Advantage Mortgage (Bank Loan) • Rock Solid Fitness • GNC/Supplement city

  23. Operations • Gym hours: Monday-Friday: 6am-10pm Saturday and Sunday: 8am-6pm Two owners will be there at all times throughout the day as well as an additional personal trainer and part time employees.

  24. Operations Continued… • Monday-Friday • Stanley & Kyle: 6 am- 2 pm • Grant & Mike: 2 pm- 10 pm • Saturday & Sunday • Stanley & Kyle: 8 am-1 pm • Grant & Kyle: 1 pm- 6 pm *Part time employees are required to work 21 hours a week

  25. Key Suppliers • Rock Solid Fitness (Equipment) • National Federation of Professional Trainers (NFPT) • ADT Security Systems (Security)

  26. Key Suppliers Continued… • Lawyer (Pete Wessels) • Accountant (Wade Luense) • Liberty Mutual (Insurance)

  27. State of the Art Equipment • Cardio Machines: • 15 treadmills • 10 ellipticals • 5 stationary bikes • 4 stair masters • Weight Machines • 5 bench press machines • 4 squat racks • Free weigh dumbbells (5lbs-120lbs) • 2 Smith machines • Leg & arm curl machines

  28. State of the Art Equipment • Benefits • Quality • Familiarity • Easy to use • Lifetime warranty • Attracts potential customers • Cons • Expensive

  29. Facility • Location: 2591 NW Arterial Rd • Dubuque IA, 52002 • Info: • Former Office Depot department store • 20,125 square ft. • Connected to the Asbury Shopping Center • Plenty of parking space (150 spots) • Cost: $1,000,000

  30. Renovations • Installing both male & female locker rooms • Interior remodeling • Improved lighting • Flooring • Front desk

  31. Overview of Costs • Building: $1,000,000 • Equipment: $102,755 • Utilities: $3,000 per month • Wages: $7.25 per hour • 6 part time employees at 21 hours a week per person • Totals: $48,672 per year

  32. Getting Starting • Each Member is contributing $50,000 of their personal money

  33. Start up cost

  34. Sales Forecast Memberships • Memberships • Year 1: • 250 Twelve Month Memberships • 150 Three Month Memberships (100 renewing) • 100 One Month Memberships • Year 2 • 300 Twelve Month Memberships • 180 Three Month Memberships (100 Renewing) • 120 One month Memberships • Year 3 • 320 Twelve Month Memberships • 200 Three Month Memberships (100 renewing) • 120 One Month Memberships

  35. Sales Membership Personal Training • Personal Training • Year 1 = 7,800 Personal Training Sessions • Year 2 = 8,300 Personal Training Sessions • Year 3 = 8,500 Personal Training Sessions

  36. Yearly Expenses

  37. Year One Income

  38. Revenue after Expenses Year 1

  39. Year Two Year two Income Year two Revenue after Expenses

  40. Year Three Year Three Income Year Three Revenue after Expenses

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