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Brand names have an impact on the buyer and on his or her decision to buy a particular product, especially those brands that implement effective marketing strategies. Good brands keep in mind all of their segments of buyers and target each segment accordingly.<br><br>One of the most often used and effective tool or framework for brands to be able to focus on the right customers is the 7Ps model in 2020.<br><br>Marketing managers work hard to create the right marketing mix of 7Ps which stand for Product, Price, Place, Promotion, People, Process and Physical evidence.
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ROHIT SINGH | @TEAMOYEROHIT | 2020 7P's MARKETING MIX STRATEGY YOU NEED IN 2020 BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS
ROHIT SINGH | @TEAMOYEROHIT | 2020 #1 Product ASPECTS OF THE PRODUCT INCLUDES ITS BRAND NAME, FEATURES, DESIGN, WARRANTY, VALUE & PRODUCT VARIETY. EX - 'NIKE' THE COMPANY MAKES & MARKETS MANY THINGS, ALL FOR SPORTS ENTHUSIASTS FROM SHOES TO CLOTHES. BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS
ROHIT SINGH | @TEAMOYEROHIT | 2020 #2 Price MARKETERS SHOULD SET A PRICE THAT COMPLEMENTS THE OTHER ELEMENTS OF THE MARKETING MIX. EX - 'NIKE' PRODUCTS ARE PRICED HIGHER AS THE COMPANY TARGETS CUSTOMERS WHO TYPICALLY SEEK FOR HIGH QUALITY PRODUCTS AND ARE WILLING TO PAY A PREMIUM FOR IT. BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS
ROHIT SINGH | @TEAMOYEROHIT | 2020 #3 Place PLACE REFERS TO THE POINT OF SALE OF THE PRODUCT OR SERVICE WHERE YOU DELIVER VALUE TO THE CUSTOMERS. EX - 'NIKE'PRODUCTS ARE SOLD BOTH ONLINE AND OFFLINE IN MULTI BRAND AND PROPRIETARY STORES. BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS
ROHIT SINGH | @TEAMOYEROHIT | 2020 #4 Promotion PROMOTION COVERS ALL METHODS OF COMMUNICATION USED TO PROVIDE INFORMATION ABOUT THE PRODUCT TO DIFFERENT CONSUMER SEGMENTS. EX - 'NIKE' PROMOTIONAL TECHNIQUES INCLUDES SLOGANS OF ‘JUST DO IT’ AND CELEBRITY ENDORSEMENTS TO PROMOTE ITS PRODUCTS BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS
ROHIT SINGH | @TEAMOYEROHIT | 2020 #5 People ENCOUNTERS WITH SALESPEOPLE ARE IMPORTANT TO THE PERCEPTIONS THAT CUSTOMERS THEN DEVELOP ABOUT THE BRAND. EX - 'STARBUCKS' DEDICATES TIME IN TRAINING ITS STAFF BECAUSE THAT IS HOW THEY PRESENT THEIR BRAND VALUES TO THE CUSTOMERS. BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS
ROHIT SINGH | @TEAMOYEROHIT | 2020 #6 Process PROCESS IS THE WAY IN WHICH A PRODUCT OR SERVICE IS DELIVERED TO THE END CUSTOMER. EX - 'STARBUCKS' CONSISTENTLY UPGRADES IT'S BUYING PROCESS. THEY HAVE A MOBILE APP THAT ALLOWS YOU TO CREATE CUSTOMIZED COFFEE DRINKS, PAY VIA MOBILE PHONE. BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS
ROHIT SINGH | @TEAMOYEROHIT | 2020 #7 Physical evidence SINCE SERVICES ARE INTANGIBLE IN NATURE, COMPANIES ATTEMPT TO INTRODUCE TANGIBLE ELEMENTS TO ENHANCE THE EXPERIENCE OF CUSTOMERS. EX -THE COZY 'STARBUCKS' OUTLET OR THE RECEPTION OF A 'DOCTOR'S CLINIC' BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS
ROHIT SINGH | @TEAMOYEROHIT | 2020 You can now identify 7P's for your brand. ALIGNING ALL THESE 7P'S TO EACH OTHER, YOU CAN POSITION YOUR BRAND RIGHT IN THE MARKET. BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS
ROHIT SINGH | @TEAMOYEROHIT | 2020 Looking for a professional advice with marketing for your brand? BOOK AN ON-CALL APPOINTMENT WITH ME AT WWW.OYEROHIT.COM BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS