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How do Brands build Habit Forming Products | The Hook Model with examples | by Rohit Singh | Oyerohit

A Hook framework brings about a change in the attitude of the customer by increasing their frequency of<br>using the product.<br><br>For example, whenever you visit a place, Facebook u2014 through its location tracker u2014 automatically sends you a notification stating something like u201cIt looks like you are in XYZ place now. Let your friends know about it.u201d<br><br>So, you go ahead and check-in on Facebook. The moment you act on the same, your friends see your check-in and u2018Likeu2019 or u2018Commentu2019 on the same. You see this and feel happy about it getting social affirmation.<br><br>Once this habit is introduced, you would always find time to check-in without fail on Facebook. This is, in short, the Hook framework. Letu2019s delve deep into each of the components of this framework.<br><br>1. Trigger: This is the spark that influences behavior and gets the user into a system. It can be of two<br>types -<br>(i) External: This could be in the form of an email (in your inbox) or a link (while reading an article).<br>On social media, you get a notification of someone liking one of your Facebook posts.<br>(ii) Internal: This is an internally generated trigger which you feel on your own, without any outside influence. For example, when you feel confused and need to be clear about something, you use Google.<br><br>2. Action: This is the minimum interaction the user needs to have with your product to get to what he/she is looking for. You need to make it quick and effortless. For example, a simple search on Google or playing a Youtube video.<br><br>3. Variable reward: This part allows you to create an incentive for your users. For example, you get a reward in the form of social affirmation when people like your Facebook post, so you are inclined to create more posts henceforth. In the same way, you get badges and titles for writing more and more reviews on websites like Zomato and Tripadvisor.<br><br>4. Investment: The user now has to do some work in the form of time, data, effort, or money. For example,<br>when you sign up website visitors for regular email updates/Twitter feeds, you are setting them up for the<br>next trigger.<br><br>Hence, you should make use of this framework in order to bring your website/app to include it in the daily routine of both your first-time visitors and your repeat visitors.

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How do Brands build Habit Forming Products | The Hook Model with examples | by Rohit Singh | Oyerohit

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  1. ROHIT SINGH | @TEAMOYEROHIT | 2020 HOW DO THEY BUILD HABIT FORMING PRODUCTS? BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS

  2. ROHIT SINGH | @TEAMOYEROHIT | 2020 The Hook Model Hooks connect the user's problem with a company's solution frequently enough to form a habit. HERE'S HOW IT WORKS >> BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS

  3. ROHIT SINGH | @TEAMOYEROHIT | 2020 ACTION TRIGGER User behavior in expectation of a reward. Internal What does the user really want? External What gets the user to the product INVESTMENT VARIABLE REWARD Work done by user to increase the likelihood of returning. A fulfilling reward that leaves the user wanting for more. BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS

  4. ROHIT SINGH | @TEAMOYEROHIT | 2020 Which apps are we addicted to? Facebook Instagram Whatsapp Amazon Snapchat Pinterest LET'S DECODE IT FOR ALL >> BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS

  5. ROHIT SINGH | @TEAMOYEROHIT | 2020 Facebook Internal Trigger - Lonesome, seek connection, the need to keep in touch with friends and family. External Trigger- Notifications Action - Checkout feed, like comment or share posts, tag friends. Reward - Social acceptance, gets likes, friend requests, comments etc. Investment - Posting images and status, Follow pages. BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS

  6. ROHIT SINGH | @TEAMOYEROHIT | 2020 Instagram Internal Trigger - Fear Of Missing Out (FOMO), Boredom. External Trigger- App notification, App icon. Action - Open App, Check Images, Like, Share Tag. Reward - Boredom gone, Meet new/old friends, get likes, followers Investment - Build profile, Post your content, Follow pages, Reply to messages BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS

  7. ROHIT SINGH | @TEAMOYEROHIT | 2020 Whatsapp Internal Trigger - Fear Of Missing Out (FOMO), Anxiety, To be constantly in touch, Stress, Itch. External Trigger- App notification in red circle on Icon Action - Open App and text contacts, See/Post stories. Reward - Single/ Double click acknowledgement of messages being read, Viewers of your story. Investment - A reply to message that keeps the cycle on and on getting the user hooked to the app. BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS

  8. ROHIT SINGH | @TEAMOYEROHIT | 2020 Amazon Shopping app Internal Trigger - To shop from the comfort of your home. External Trigger- The need to buy something. Action - Open App, Browse items, Place an Order. Reward - The thrill of anticipation, Offers, Shopping suggestions. Investment - The user discovers or shows interest in other products. Thus making this a habit- forming product. BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS

  9. ROHIT SINGH | @TEAMOYEROHIT | 2020 Snapchat 8 Internal Trigger - Fear of loosing the moment, Quick honest conversations. External Trigger- Notifications. Action - Open the app, click a picture or shoot a bite sized video and send. Reward - Endless edit options, Anticipation thrill, expect honest replies because the image goes away in seconds. Investment - Prompts like ‘Double tap to reply’, Clicking a picture and sharing, Following others. BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS

  10. ROHIT SINGH | @TEAMOYEROHIT | 2020 Pinterest 9 Internal Trigger - Boredom, Looking for ideas External Trigger- Notifications, prompts on web to 'Pin It'. Action - Open the app, go through feed, Pin your favorites Reward - Others Re-pin your images/pins, Get more followers, likes comments and views. Investment - Create new images to pin, Create board and add pins, Like, Comment on other pins. BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS

  11. ROHIT SINGH | @TEAMOYEROHIT | 2020 Looking for a professional advice with marketing for your brand? Book an on-call appointment with me at www.oyerohit.com BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS

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