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Innovative Green Ethernet

Innovative Green Ethernet. D-Link HQ, Mar. 2008. D-Link Confidential. D-Link Innovative Green Ethernet. Innovative: In networking industry, D-Link take the lead to enable the idea of power saving and make it come true. Exclusivity: (only applied for DGS-1005/8/16/24D)

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Innovative Green Ethernet

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  1. Innovative Green Ethernet D-Link HQ, Mar. 2008 D-Link Confidential

  2. D-Link Innovative Green Ethernet • Innovative: In networking industry, D-Link take the lead to enable the idea of power saving and make it come true. • Exclusivity: (only applied for DGS-1005/8/16/24D) D-Link make exclusivity agreement with chipset & system venders until 12/31/2007. • The breakthrough innovation will forecast to • Bring revolution in networking industry. • For Ethernet Switch, bring great & valuable benefit to the end customers. [ Dec. 2007 Update ]

  3. Why Green? Market pressure and legislative action worldwide have created demands for improvements in energy efficiency for networking equipment. D-Link is working to take the lead in developing innovative power-saving technology that doesn’t sacrifice operational performance or functionality. Selling Points: Innovative eco-friendly concept Reduced power consumption, less heat dissipation Achieve fanless solution* Extended product life Reduced operating costs [ Dec. 2007 Update ] (*Only applied for DGS-1005D/1008D/1216T/1224T)

  4. Green Ethernet Features D-Link's Green Ethernet implements special power-saving features that detect link status and cable length* and adjust power usage accordingly. • If there is no cable link or link partners turn off, Green Ethernet will put that port in a “sleep mode”, reducing power used for that port and saving energy. • Green Ethernet detects Ethernet cable length and adjusts power usage to save power. This way, a port connected to a 20m cable only uses as much power as it needs, instead of using full power, which is only needed for 100m cables. [ Dec. 2007 Update ] (*Only applied for DGS-1005/8/16/24D)

  5. Green Ethernet Features • For Gigabit Smart, the “Power Saving” function is provided for customers in Web GUI. By default it is enabled. Disable this feature only if you need to troubleshoot in case of any abnormal behavior occurring when using this switch Power saving feature can evidently shown in saving power when comparing to non-Green smart Switches ( e.g. DGS-1216/24T(D1), DGS-1248T(B1)) [ Jan. 2008 Update ] (*Only applied for DGS-1216T/24T/48T)

  6. Green Ethernet Benefits Sample: DGS-1008D If PCs connected to the switch are turned off, D-Link’s Green Ethernet can save up to 85.65%* power used for each system. If cable length is less than 20m, D-Link’s Green Ethernet can save up to 9.3%* power used for each system. (* Power savings may vary depending on product used)

  7. Green Ethernet Benefits Sample: DGS-1008D If PCs connected to the switch are turned off, D-Link’s Green Ethernet can save up to 85.65%* power used for each system. If cable length is less than 20m, D-Link’s Green Ethernet can save up to 9.3%* power used for each system. (* Power savings may vary depending on product used)

  8. Green Ethernet Benefits Sample: DGS-1216T v.D2 If PCs connected to the switch are turned off, D-Link’s Green Ethernet can save up to 41.48%* power used for each system. If PCs connected to the switch are active at 1G, D-Link’s Green Smart Switch can even save up to 27.99%* via its advanced silicon design regardless of cable length ( different from Unmanaged one ). [ Mar. 2008 Update ] (* Power savings may vary depending on product used)

  9. Green Ethernet Benefits Sample: DGS-1216T v.D2 • In a standard workday scenario where PCs are used for 10 hours a day and powered off 14 hours a day, and all ports of the switch are active at 1G, D-Link’s Green Ethernet can save up to 33%* power used for each system. • The formula to fingure out the saving % for a day: • ((power saving@Link down * 14) + ((power saving@Link up * 10)) / ((normal power using@Link down * 14) + (normal power using@link up * 10)) • ((5.94*14)+(8.9*10)) / ((14.32*14)+(31.8*10)) = 33% • The formula template file: [ Mar. 2008 Update ] (* Power savings may vary depending on product used)

  10. How to Derive the Power Saving Two different power meters are used which figure out the similar power consumption. The power meters D-Link used are professional and come out the figure with more accuracy, comparing with palm-sized power meter ( which your media or press guys might use !! ) Way 2 Power Meter Brand: EXTECHPower Meter Model: 6805 Power Meter Brand: ALL PowerPower Meter Model: APW-110 Way 1 Plug in the power adapter of Switch into power meter.

  11. Power Consumption & Power Saving %sample: DGS-1005D [ Jan. 2008 Update ] Note that the power consumption & power saving vary from different power adapters used by different regions. For a standard sales pitch, we use the power saving % measured at 120V using 5V/1.2A power adapter. Also, we reserve some margin so the saving % under link down on GB is 44%. The saving % of a day on GB is 27%. Power Adapter: switching 5V/1.2A. Input Voltage: 120V Measured at AC end. Power Adapter: linear DC 7.5V/1A. Input Voltage: 230V Measured at AC end.

  12. Power Consumption & Power Saving %sample: DGS-1008D Note that the power consumption & power saving vary from different power adapters used by different regions. For a standard sales pitch, we use the power saving % measured at 120V using 5V/2A power adapter. Also, we reserve some margin so the saving % under link down on GB is 80%. The saving % of a day on GB is 40%. Power Adapter: linear DC 7.5V/1A. Input Voltage: 230V Measured at AC end. Power Adapter: switching 5V/2A. Input Voltage: 120V Measured at AC end.

  13. Power Consumption & Power Saving %sample: DGS-1216T v.D2 Note that the power consumption & power saving vary from different input voltage & frequency used by different regions. For a standard sales pitch, we use the power saving % measured at 240V/50Hz. Also, we reserve some margin so the saving % under link down is 40%. The saving % of a day is 30%. Input Voltage: 240V/50Hz. Measured at AC end. Input Voltage: 100V/60Hz. Measured at AC end. [ Mar. 2008 Update ]

  14. Project Scope • DGS-1005D/ DGS-1008D/ DGS-1016D/ DGS-1024D • A H/W revision is required to enable Green Ethernet • DGS-1216T/ DGS-1224T/ DGS-1248T • A H/W revision is required to enable Green Ethernet • Rest of the product lines • They will be considered for the Green Ethernet promotion next year based on their actual power savings [ Dec. 2007 Update ]

  15. Housing for Green Ethernet DGS-1005D/1008D: In order to speed up time to market, rather than creating a new ID for this product, an existing ID will be used with a new housing color to differentiate Green Ethernet product from currently shipping product. • Housing Color: Changed from the current silver color to white • Top & Front Panel: Green logo on panel, front panel color changed to white

  16. Housing for Green Ethernet DGS-1216T/1224T/1248T: Keep existing ID with black color, and change the nameplate style only. • Add Green logo on panel • Use Yellow as color code for Combo port design • Introduce Up & Down arrow LED display for high density port [ Dec. 2007 Update ]

  17. Gift Box – Front Slogan to grab customer’s attention Disclaimer: D-Link Green Ethernet technology reduces power consumption by automatically detecting the length of attached Ethernet cable and the on/off status of connected devices. When compared to conventional switches, the Green Ethernet DGS-1008D uses up to 80% less energy when connected devices are switched off and up to 40% less energy under normal computer usage of 10 hours per day, when connected via 20 meter Ethernet cables. Selling points Green Ethernet Logo

  18. Gift Box - Rear D-Link Green Ethernet technology reduces power consumption without compromising performance.

  19. Gift Box Packaging Modification (* The “Non-Green” Smart version has been done with above design ) [ Dec. 2007 Update ]

  20. Additional support from HQ • Press release template : Done for DGS-1005, Gigabit Smart will be released in 2008/2/E. • Flash banner for local web site : Done, please download the flash files from HQ marketing website as below. http://marketing.dlink.com.tw [ Dec. 2007 Update ]

  21. Shipping Schedule (from factory) • DGS-1005D/ 1008D: 2007/10/M • DGS-1016D/1024D: 2007/11/B • DGS-1216T/1224T: 2008/3/E • DGS-1248T: 2008/4/E [ Dec. 2007 Update ]

  22. Thank You

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