7 Trends You May Have Missed About seo優化課程

1. A Summary of Google's Core Search Engine Optimization Position Aspects This is probably one of the most complete evaluation of Google's core ranking variables on the web - As all of us know, as Google's formula continues to be updated, the elements involved in Google's ranking are ending up being increasingly more difficult, particularly for newbies if they wish to initially comprehend all the ranking factors, even if they are talented, it will take at the very least a few years, so the adhering to write-up will certainly be targeted to provide the most recent Google SEO ranking core consider 2019, getting rid of those complicated as well as small impact aspects, I split it into 7 I have split it into seven areas: 1. internal elements of the site 2. website facets 3. user involvement 4. outside web link building 5. domain 6. social factors 7. brand name associated, etc. A total amount of 138 core aspects will certainly be listed below in order to help with better understanding as well as procedure of the viewers. For newcomers to SEO, this summary may be a clear overview for you to get going with Google SEO, while for seasoned Search Engine Optimization experts, this post may be a clear introduction as well as update of your Google Search Engine Optimization, certainly there are several ranking factors involved in the article, some of which are officially offered, yet even more of them are a recap of Alex's years of Google Search Engine Optimization practice and also experience. This recap is based upon 4 primary areas of information: one, official details, 2, years of experience, three, Alex's own experience, and also four, several mathematical experiments Alex has done himself. Because Google's algorithm is frequently updated in real time, the material of this short article will likewise be continually upgraded. This is a summary of a mind map: the picture is too big so I can only reduce it, if you want a clear overview, you can include the WeChat left at the bottom of the post. Right here's a simple method to reduce to the chase A web site inner aspects The following ought to be noted. 1. Key phrase embedding in the URL If you are usually associated with worldwide SEO circles, you should be really familiar with John Mueller, who is a elderly webmaster fad analyst within Google, and also he has actually plainly specified that search phrase embedding in Links is a reference aspect for Google's all-natural ranking. 2. Keyword phrase embedding in web page titles Installing key phrases in the web page title will certainly give Google a clear signal of what your page is truly about. 3. Key words in the Meta Summary Just as key words must be installed in the title, your meta description have to additionally have actually search phrases installed in it

2. 4. H1 must have key words in it. The H1 in the web page is additionally a very crucial ranking factor for Google as well as need to not be forgotten. 5. Various other subheadings ( comparable to H2, H3) must have search phrases Likewise similar to H1, H2, H3 practical settings, is also a and also, naturally, if the subheading has the corresponding LSI key phrases ingrained is a much better option. 6. search phrases in the main material of the page The target search phrase must be discussed generally content, which will considerably boost the importance of the whole page. 7. Order of keywords The order of the key phrases will certainly also have an impact 8. LSI search phrases LSI key phrases in fact help Google to locate accurate content, so the right setting of LSI search phrases will assist in position 9. Opening rate As most of us recognize, the speed of opening up a site will straight affect the ranking., Naturally, a much faster opening rate likewise suggests a better customer experience. 10. Originality of web content The initial as well as one-of-a-kind material stands for the quality of the internet site. 11. Size of content Longer material can lead to better rankings. The ordinary word count of the top 10 web sites in Google is 2000 words. 12. Special photos or videos Distinct photos and also videos stand for the quality of the web content, it is recommended to have a graphic design team to make initial photos. 13. Photo optimization Make sure that the file name and alt text of the photos have key phrases embedded in them, this will certainly aid your position. 14. Quality of content

3. In 2010 Google upgraded High levels of caffeine, the primary function of this upgrade was to provide exposure weight to fresh web content too 15. Material updates Upgrading old material has a very favorable effect on Google rankings. 16. On-site and off-site links Lots of people believe that exterior links are a very crucial consider site ranking, yet this is not the topic we are discussing caideneekj652.jigsy.com/entries/general/10-things-steve-jobs-can-teach-us-about-seo-digital- marketing now, instead it is the design of exterior web links in our very own internet material that will certainly have a positive effect on position, but the links themselves do not offer any type of weighting. 17. Internal site links As with outside web links, the design of internal links in web content is similarly vital 18. Synchronising common material Many people think that synchronised sharing of material will certainly result in an rise in replicate content, yet as a matter of fact it suffices to add the address of the original material to the common web content 19. Corresponding material. Having supplementary content is a very important ranking aspect for Google. 20. Reading trouble degrees Google categorizes the difficulty of reading into 3 degrees. Basic Tool High Difficulty Google may not rank straight by checking out trouble, but they have enough information on this to rate 21. Domain weight Along with the weight of the domain which influences the position, it additionally directly affects the weight of the page. 21. Keyword regularity There is no question that the key phrase you wish to rank for must have the highest regularity of incident compared to the regularity of other words. 22. Canonical tags

4. Google suggests making use of the Canonical tag to address the issue of repetitive content on specific pages; the Approved tag is likewise a tag that is frequently ignored. 23. The level to which material is upgraded The percentage of material that is upgraded will certainly additionally impact positions. Google primarily looks at 3 elements of the degree of update 1. message web content 2. photo material 3. links So don't simply transform the phrase structure when updating content, it's ineffective. The adhering to ought to be avoided. 1. to avoid the rep of Meta Description Google senior expert john mueller as soon as stated that Meta Description does not influence Google's position, and through yoast's study we located that the real circumstance is that Google will usually establish the web content of the web page by the very first sentence of the meta summary. So it is important to make sure that the summary is not repeated 2. Prevent repeating the title of the web page Similar To Meta Summaries, see to it that the title of each web page is unique. 3. Avoid underlines in titles Matt cutt has made it clear that you must stay clear of using underlines to separate search phrases. 4. Keyword piling If a large number of keywords are embedded in the title tag and also meta description tag, this will most certainly have a adverse impact on optimisation. 5. Meta Key phrases Strictly talking the meta keyword is not a element that ought to be avoided, it was likewise developed for the objective of helping It was developed to assist rankings, yet the fact is that Google has actually never consisted of the meta keyword as a ranking aspect. 6. Keyword phrase thickness When doing Google SEO before, a 3% keyword thickness was best However because Google's algorithm has actually been upgraded, it has actually been able to comprehend the style and content of the website effectively So too expensive a density of keywords embedded will most certainly have a adverse influence on the optimization of the entire site.

5. 7. Slow opening rate This is well recognized also sluggish opening rate will undoubtedly seriously influence the user experience 8. replicate material After google issued a alerting concerning duplicate content, john mueller described carefully exactly how google views replicate web content Below is the address, interested celebrations can directly see, since this is not the focus of the day, so I will not do excessive right here to discuss. 9. Hidden material In Google's old algorithm, raising the word count or raising the number of key words on a web page would get you penalised quickly if you controlled searches especially with surprise content. But now John Mueller has actually disclosed that due to the intro of the mobile formula, web designers can select to reveal or hide web content for the function of customer experience to ensure that rankings are not influenced. 10. Pointless image alt tags For a long time, we have been using ALT tags to inform Google what our pictures are. Usually, we utilize image alt tags to consist of relevant key phrases. And now Google's powerful picture acknowledgment algorithm comprehends photos, so if you have a photo of a monkey with an alt tag that states " ideal projector", you'll be sorry. 11. outbound links Even if there is only one poor outgoing link on your whole internet site, it can still injure your position. 12. Poor links According to Google's ranking guidelines, having way too many busted web links signifies a low quality web site. 13. Too many pleasant links Having links is not a issue, but if you have poor quality links, or way too many spammy web links installed in your content, you will be in big trouble. 14. HTML code errors W3C code recognition and also HTML errors are not ranking elements unless they hinder Google spiders indexing the web page. So keep an eye out for HTML errors as well as comply with the reports in Google Webmaster Equipment to repair them. 15. URLs are also long It is commonly believed that long URLs can have a negative impact on rankings.

6. It has now been confirmed that Google does not have any preference for LINK size. However, please note that if your URL has this sort of personality "#" after that Google will not index it. 16. Word spelling and also grammatic mistakes John Mueller was as soon as asked this inquiry and his solution was, "Not always" due to the fact that Google has actually never ever launched such targeted formulas. But, your individuals they will! If your material teems with negative punctuation and poor grammar, you will unavoidably shed trust fund with your audience. 17. Pop-up advertisements Pop-up ads force individuals to check out advertisements before they see the web content. They can appear before the web page tons, while the page is loading or while the user is scrolling. Google truly dislikes pop-up ads because they considerably influence the customer experience and also as a result have a unfavorable impact on SEO. 18. Actual organization details Ensure your organization details is upgraded in real time, this will be critical for your regional words SEO. II Website facets What should be noted. 1. Domain name trustworthiness Trustworthy internet sites obtain even more focus as well as appreciate higher rankings. Dependability is determined by a number of signals, consisting of web links from very relied on sites. 2. Call info Google ranking standards have claimed that internet sites must have genuine call information to aid users connect with them. 3. Privacy policy and also terms and conditions Having a personal privacy plan as well as regards to use page is also a indicator of high trust fund. For instance, if you utilize Google Adsense, you will need these pages 4. Concerning us page Similar to the Contact United States and Privacy Policy web pages both help to construct trust fund with Google. So having a comprehensive about us web page is important. 5. Site framework It is valuable to adapt your internet site to a Silo structure. Lots of people make use of a level structure to structure their internet site, however Silo would certainly be a much better option. 6. Overall quality of the website

7. The freshness of your website will directly affect the trust fund degree of your web pages as well as the entire website, so make certain that you upgrade your website regularly. 7. Internet site web pages consisted of The amount of web pages consisted of on a web site does not straight influence positions, however much more indexed pages suggests more chances to rate for various key words. 8. XML sitemap Having an XML sitemap can assist Google crawl your website conveniently. This does not ensure that Google will consist of all the web pages discussed in the sitemap, but it does help Google to crawl your site better. Nonetheless, presuming your site is structured properly and also Google can creep it properly, then not having a sitemap is not a negative factor. 9. HTML sitemap Like the XML sitemap, it is one more means to assist Google crawl your website better. 10. Place of the server If you can fill the closest web server according to the user's location, which is what we call CDN velocity, after that the location of the web server is not an problem. 11. SSL safety and security certificate Google has actually formally released HTTPS as a ranking signal. Although this is a extremely little signal currently. It is extra like a tie-breaker for every person whose internet sites are in a placement of equal toughness. When configuring this, make certain you redirect all http addresses to https addresses and also clear 301 redirects. 12. Breadcrumb framework Breadcrumb navigation on your website will aid with the total architecture of the website. Nevertheless, a far better choice would certainly be to implement a breadcrumb framework with Rich Fragment markup. 13. Mobile adaptive If your website has a mobile-adaptive layout as well as presents well on mobile phones, it will perform well in the positions. 14. Hreflang tags Although the Hreflang tag will not straight impact your Search Engine Optimization position, if your site is worldwide then it is very vital that visitors get the ideal page in the ideal language. What must be prevented. 1. Taking your site offline for also lengthy

8. Taking your website offline for a day or 2 will certainly not in itself harm your rankings. But if it takes concerning a week or even more it threatens and Google will possibly remove your site entirely. The good news, nevertheless, is that if you back up your site and also bring it back on the internet, Google will certainly include it back in the index. 2. Replicate meta content We have actually talked about previously exactly how important it is to have a one-of-a-kind title and meta description. So try not to have duplicate meta material on your website 3. Mobile hostile Firstly while not having a mobile flexible design won't harm your position in desktop search, having a mobile flexible style is very crucial for mobile search discussion. 4. Extremely poor individual engagement Whether a website has actually Google Analytics installed, Google understands the number of web pages individuals see as well as just how much time they invest in each page. Google likewise recognizes if individuals are jumping or reading continuously. The major factors for inadequate customer interaction are: High Pogo rate high bounce price Low go to size Really sluggish lots times All these aspects will cause your ranking to go down 5. Unfavorable evaluations If your internet site has a inadequate reputation online, this will certainly likewise straight impact your position. This is why it is important to manage your online reputation well every day. 6. Way too much marketing Way too many advertisements can directly impact the individual experience. 7. Too much optimization operations As an example, Nofollow all your internet site's exterior and inner web links, are a symptom of over-optimization. 8. panda formula For low-grade websites, Google has actually introduced the panda formula, so if you are hit by this algorithm, you will clearly see a substantial decrease in ranking.

9. III User engagement facets Focus should be paid to. 1. Click-through prices for page ranking A high click-through rate on your internet site's Google results page can improve your position A high click- through rate on the search results page is without a doubt one of the most efficient means to attain this, compared to obtaining a large number of top notch exterior web links. 2. Click-through price for domain ranking. As above, a high click-through rate for your domain on the total Google results web page can enhance your ranking. 3. Dwell Time/Pogo Sticking Firstly what is Dwell Time/Pogo Sticking? Google videotapes the quantity of time that a user remains on your web page after visiting it with Google search. Unlike Dwell Time, it videotapes the time between your page and also the return of the search page outcomes. If a customer gos to your website however does not return to the search results web page, after that this is a indicator that your page is of excellent high quality. 4. Low bounce rate Whether your website has actually Google analysts set up or not, Google recognizes exactly which pages you visit and how much time you invest in them. No matter which browser you make use of, so a lower bounce price will lead to greater visibility in the search engine result. 5. Page visit information Pages that take a very long time to check out and also attract individuals to a number of various pages will provide the site a higher presence. The top quality of the content and also the framework of the internal web links are therefore crucial. 6. Number of straight sees Websites that obtain a lot of direct web traffic are thought about to be of a higher quality than sites that do not have direct website traffic. 7. Variety of repeat users Sites with a high proportion of normal customers are thought about to be of better than websites with couple of normal customers. 8. Remarks It is likewise a wise strategy to engage individuals in web page communications, normally in the form of comments.

10. What should be avoided. 1. Reduced click-through prices for page position If your internet site has a really low click-through price on Google's results web pages, it will soon be eliminated from the very first web page. Often excellent quality outbound web links might aid you obtain a excellent ranking, yet it is the click-through price that really maintains you in the positions 2. Low click-through rate for domain position As above, a reduced click-through rate for your domain on Google's overall outcomes web page will certainly cause a reduced position. 3. Dwell Time/Pogo Sticking If individuals go back to the search results page web page not long after seeing your page, this will definitely have a negative influence on your site ranking. 4. High Bounce Rate Google has actually made it clear that web sites with a high bounce rate will most certainly have a unfavorable influence on their rankings. 4 exterior web link structure aspects Should pay attention to. 1. The number of outside links The number of exterior links is just one of the essential ranking factors, but here the number is a lot more inclined to the variety of domain names, rather than just the sum of the variety of web links to the very same web site. 2. Anchor message The anchor message of an outbound link aids Google to understand the subject as well as web content of the connected web page. 3. Link title The title of the page to which the web link belongs will certainly additionally assist Google to comprehend the topic and web content of the page, although it has a reduced weight than the support message, however still needs to be set properly. 4. Website and web page significance Links from pertinent websites/ or web pages are better than those from unimportant websites or pages. 5. Web link view The text content around the web link will impact the significance of the web content, so it is likewise a ranking

11. element that should be considered. 6. Title keyword embedding Links to web pages with the very same or associated key words in the title are better than those without. 7. Domain weight Getting web links from high count on websites will certainly offer your website a ranking boost. 8. Page weight Hyperlinks from high trust fund domains, and also high trust pages, will provide you a boost in rankings. 9. Age of exterior web links The age and also high quality of your web links are likewise associated. In short: older web links are more powerful than newly created ones. 10. C class ip Just domains from a different C course ip are counted as different. 11. Distinction You need outgoing links from various resources, e.g. if all your outbound links are from Visitor Posting after that you have a really homogeneous type of outbound links. 12. Social weight If you can get a great deal of social re-posts, then you will certainly get more visibility. Visitor Post Getting web links from pertinent blog sites will additionally aid your web page to place better. 14. Home page web links Links from the homepage are really important as they are quicker got by Google. 15. Hyperlinks to primary content pages As above, web links from the major web content web pages can be offered much more weight than links from the homepage. 16. Individual material web links

12. Google can clearly compare user-generated exterior web links and also exterior web links released by the website itself, and there is no question that external links from the internet site's own published web content are more likely to obtain high weight. 17. 301 bounce Outbound web links that reach your internet site via 301 redirects are equally as effective as routine links. Wikipedia Although web links from Wikipedia are Nofollow, its outgoing web links are still extremely reliable. 19. High link procurement effectiveness Keeping a consistent and efficient acquisition of links will aid your website's position. 20. Nofollow links John Mueller has actually described that the algorithm does not have any type of setups for the number of Nofollow web links your website has, so this is code for it not impacting your website's position, so please profit Nofollow web links. 21. Word count of material Outbound web links from web pages with 2,000 words are undoubtedly better than web pages with just 100 words. 22. Number of outgoing web links to the target site This is the reverse of word matter, links from websites with a handful of outbound web links are more valuable than web links from websites with numerous outgoing links. The adhering to should be stayed clear of. 1. Negative Neighbours The idea of " poor neighbours" was really pointed out in my earliest post on independent IPs, if you obtain a link from a spammy website it will certainly have a unfavorable impact on your website's position. 2. Very same C class If you get a great deal of web links from the very same C course ip website, it will certainly have evident uncertainty of disloyalty. 3. Guest uploading Guest posting used to be a excellent method to obtain web links, but if you have too many spammy visitor publishing web links, you will easily obtain penalized by Google's algorithm. 4. Purchasing web links

13. If you are caught buying web links, you will be punished by Google's algorithm. The official rule is that you should go and also spend for NoFollow web links, yet believe me no one will certainly do that. 5. Marketing outbound web links Equally as getting web links can get you punished, so can selling web links. There are too many instances of popular websites selling web links as well as obtaining punished for it. 6. Low link procurement efficiency A really reduced link purchase performance compared to a high web link purchase performance will certainly have a negative influence on a internet site's ranking. 7. Friendly links Links in the past is a very reliable method to get external links, and now is a way to prevent. 8. Forum profile Similar to friendly web links, it was additionally an effective form of outbound linking in the past, now if you get this kind of outbound connecting with mass publishing, it will certainly be very easy to get penalized by Google's algorithm. 9. High degree of irrelevance of web links A high percentage of links from unimportant sites can directly minimize your site's position. Therefore, ensure that any kind of links indicating your website pertain to your site's subject or material. 10. Penguin algorithm penalties The Penguin formula often tends to concentrate on the status of your total outbound web links, which can straight affect your page or domain level positions. V. Domain name aspects Need to focus on. 1. EMD (keyword precise suit domain). It is well known that registering the key phrase you want to rate for straight as a domain name can make it very easy to rate for that keyword phrase, yet with Google's updated EMD-related formula, this benefit has actually been very small, however by placing the keyword phrase exactly in the domain name, you can still acquire a small ranking advantage. 2. Embedding search phrases in your domain name. Embedding search phrases in your domain name will certainly aid your site to rank better. On the other hand, installing key phrases in your domain will make it less complicated for customers to recognize what your web site does.

14. 3. Background of the domain. The history of a domain name can likewise influence the position of a website, particularly if the domain name is old, if the domain has been punished by Google's formula, when the domain name is bound to a brand-new internet site, then it will be difficult for the site to rate well. 4. Age of the domain name. John Mueller has mentioned plainly on twitter that both new as well as old domain names do not impact Google's positions, yet the truth is that older domain names have a lot more outgoing web links and also can really assist websites rate quicker. 5. When a domain is signed up. Via Google's public documentation. This is what Google says. 6. When domain are renewed. Once again, the very same public documentation. One of the most dependable evidence to identify a certified domain name from an upseting one is the size of time the domain name has actually been continually restored, generally for costly domains that hardly ever last more than a year. 7. Extra nation suffixes in domain names. The extra nation suffix in a domain name is. It assists to rank in the area to a particular level, but does not always imply that such domains will certainly place far better. What to prevent:. 1. Domain personal privacy protection. Having domain privacy defense turned on is not a problem. Nevertheless, Matt cutt has actually disclosed that the combination of domain privacy protection and also various other ranking elements can be seen as a adverse ranking variable. Yet john mueller lately stated that having domain personal privacy security turned on is not a issue in any way, especially for Europe, where it is necessary to have it activated. 2. The domain of the proprietor of the punished domain name. Here I did not find the official directions of google, but I have two more severe examples, 2 of my friends in overseas, they 2 are focusing on black hat search engine optimization, since they have a lot of websites under their very own name, regrettably some websites struck the Google formula, at the same time they have no infraction of the site ranking under their own name, additionally be gotten rid of with each other. 3. Domain with additional country suffix.

15. If a site utilizes a domain name with. China domain name to do France ranking, the probability is that it is really challenging to obtain a excellent position. 4. Domain names awaiting renewal. If your domain is regularly awaiting renewal, it is most likely to be cleared by Google for incorporation. 5. The same LINK, on the very same server. 2 domain on the same web server, however with the same link, then Google will certainly identify that they are the same website, ensure to use a different url as long as possible. 6. Changing server suppliers often. Changing server companies frequently might not be a variable to be avoided, yet it is important to keep in mind that if you alter server service providers, Google will minimize the crawl of your web site on a zero-day basis. 7. 503 errors. If your domain continually keeps a 503 mistake, Google will certainly presume that the website has no short-term web pages, once again lowering the crawl rate of crawlers. VI Social aspects. It needs to be noted that. 1. Tweets. The number of Tweets will straight influence Google rankings, so a great Tweets method is really crucial. 2. Facebook sharing. It is a common belief that Google does not have accessibility to Facebook data. Nevertheless, this is not the instance and also the variety of times you share your web page on Facebook will certainly impact your ranking. This is one of the most useful ranking factor in Facebook. 3. Facebook remarks. Facebook remarks will certainly impact your ranking, but not to the exact same extent as shares. 4. Facebook Likes. Facebook Suches as has the least weight amongst shares and also remarks, yet it still has a favorable effect on positions. 5. Pinterest Pins. Even though this platform might not have much to do with web site web content, Pinterest Pins give Google a strong social signal.

16. 6. youtube web links. Outbound web links provided through original youtube video material can influence positions. 7. Relevance. Similarly your social relevance is really important. 8. High social link purchase effectiveness. Equally as with outbound web link procurement, an efficient social link procurement will have a positive effect on your ranking. What to prevent. 1. Reduced social web link procurement performance. Reduced social web link procurement performance will cause your site to drop in positions, e.g. if you acquire 500 tweets today as well as 3 days later on 400 of them have actually been removed, this will certainly injure your positions. VII Brand name relevant elements. Interest ought to be paid to. 1. Well-known anchor message. Search phrases with well-known message in the anchor text will directly enhance the weight of relevance. 2. Branded search extension data. Similar to top quality anchor message, when people include your brand with the target search phrase in their search, this can significantly improve rankings. 3. Brand name mentioned quantity. If your brand is on a regular basis referenced by popular websites, this will boost the visibility of your internet site. 4. Social citations for your brand name. Numerous powerful brands drive web traffic straight to their web sites with social platforms, which also gives Google a favorable ranking signal. 5. Linkedin web pages. Popular brands typically have their own different LinkedIn web page. 6. Social task of the brand. Brand names that are a lot more active/interactive on social networks are more popular and also these call for

17. additional effort. 7. Having a physical location. Having a physical visibility in Google services will certainly be a consider supplying value. What to stay clear of:. 1. Unfavorable brand name evaluations. If your brand has a lot of unfavorable testimonials, it will have a straight negative impact on your position. 2. Reduced click-through rates for your brand. If a customer is looking for your brand name or a relevant search phrase but does not click on your web site. This can send negative brand signals to Google.