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Digital Marketing

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Digital Marketing

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  1. Digital Marketing

  2. Keypoints Digital Marketing What is digital marketing? Benefits of digital marketing What does digital marketing consist of? Conclusion

  3. What is digital marketing? “Digital Marketing” is the process of building and maintaining customer relationships through online activities to generate sales and capture customers that are searching on the Internet for answers.

  4. 1. Traditional marketing includes all the advertising methods that have been used in the recent past. This may include business cards, print ads in magazines or newspapers, posters, radio, television commercials, brochures and billboards. Digital marketing may include things such as a website, banner ads, social media mentions. 2. Traditional marketing creates limited awareness about brands or products while digital marketing is revolutionary marketing which consists of advanced features. Benefits of Digital Marketing

  5. What does Digital Marketing consist of? Website design (user experience) Search engine optimization (SEO) Social media marketing (SMM) Email marketing Display advertising (bannerads)

  6. Conclusion The study started with the aim to analyse different issues related to digital marketing. The most important aspect of the digital marketing is to connect with users. The study has revealed that in order to utilize digital marketing in effective way the companies are required to desing an effective platform.

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