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Concepting for the Hive Mind

Concepting for the Hive Mind. The T-Shaped Ad Person. The T-Shaped Ad Person. The T-Shaped Ad Person. Required Reading. If You Only Read One Book. Read the Classics. Anything by David Ogilvy. Read for Your Area Example: Art Direction. Your own site. cargocollective.com. OR.

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Concepting for the Hive Mind

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  1. Concepting for the Hive Mind

  2. The T-Shaped Ad Person

  3. The T-Shaped Ad Person

  4. The T-Shaped Ad Person

  5. Required Reading

  6. If You Only Read One Book

  7. Read the Classics Anything by David Ogilvy

  8. Read for Your AreaExample: Art Direction

  9. Your own site cargocollective.com OR

  10. Learn to code

  11. Get Involved

  12. Storytelling ARG • Audi: Art of the H3ist • http://mckinney.com/work/clients/audi/art-of-the-h3ist • Why So Serious? - An Overview of 42 Entertainment's Viral Campaign • https://www.youtube.com/watch?v=1pd74It-yVo Social • https://twitter.com/RoamingGnome/status/468411117950492673

  13. ClairolDoes She … or Doesn’t She? 1957

  14. Brief • 1950s: most women didn’t dye their hair • reserved for women overly fixated on their looks (or of ill repute) • only in a salon (hours) • needed to convince women they could dye their hair without anyone being the wiser.

  15. Reimagine the Campaignfor Today In-Class Group Exercise

  16. Does She … or Doesn’t She? • empower women through choice • create awareness about hair dying becoming acceptable • help women learn more about how to get started when curiosity strikes • drive product trials, advocacy and sales

  17. Considerations • Shareable / Participatory • Visual • Interactive • Downloadable • E-Commerce • Paid, Earned, Owned channels

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