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Your Guide to Authentic Regional Eats

Your Guide to Authentic Regional Eats. Russell Swanson Website Design. AGENDA. Website Overview Target Audience & Usage Competitors Data Analysis & Testing Recommendations. WEBSITE OVERVIEW.

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Your Guide to Authentic Regional Eats

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  1. Your Guide to Authentic Regional Eats Russell Swanson Website Design

  2. AGENDA Website Overview Target Audience & Usage Competitors Data Analysis & Testing Recommendations

  3. WEBSITE OVERVIEW Roadfoodmeans great regional meals along highways, in small towns and in city neighborhoods. It is non-franchised, sleeves-up food made by cooks, bakers, pitmasters, and sandwich-makers who are America’s culinary folk artists. Regional restaurant recommendations Editor reviews and user recommendations Culinary Adventures

  4. WEBSITE OVERVIEW

  5. TARGET AUDIENCE AND USAGE Target Audience: Gender: Male or Female Age: 24-70 Education: College or higher Computer Ability: Above average Annual Income: >$60,000 Description: Well traveled, Foodie Site Expectations: Gain useful insight on regional cuisine / restaurants Travel Planning Finding new restaurants Sharing love of food with Roadfood community Competitors: Yelp Zagat

  6. COMPETITORS Yelp.com Community based Unfocused Amateur reviews Busy Zagat.com Community based High End Professional / Amateur Subscription based

  7. ANALYSIS Simple and natural Dialogue: A Speaks the users language: A Minimize the user’s memory load: D Consistency: A- Feedback: A- Clearly marked exits: A Shortcuts: B Error message: B- Prevent errors: B Help and documentation: A

  8. DATA COLLECTION & TESTING • Find the closest recommended seafood restaurant to your location • Find a BBQ culinary tour • Locate a recipe for Italian food • Purchase the 2011 Roadfoodbook Test outcome:

  9. RECOMMENDATIONS • Change business model to increase site traffic • User forum section requires redesign • Make Roadfood Insider services free of charge for users. • Encourage users to develop profiles and submit reviews to further build a sense of community on the site. • Link to Facebook / Twitter • Add trip planning capabilities, where user defined routes and food preferences show ideal meal stop locations. • Sell products directly through site • Improve whitespace issues on search and homepages • Add capability to remember usernames and passwords on the site

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