Orange in Africa, Middle East & Asia

1. Orange in Africa, Middle East & Asia Léon-Charles Ciss Marketing Director, Orange AMEA June 2012

2. Orange: a major investor in developing economies • Orange is a major investor in emerging and developing countries. • Orange provides telecommunication infrastructures and integrated services in the fields of agriculture, health, water and energy, education and public governance… • … in partnership with governments, local authorities, international, regional and non-governmental organizations. • With an Orange Lab in Cairo (Egypt) and two Orange Technocentres based in Abidjan (Côte d’Ivoire) and in Amman (Jordan), Orange is at the forefront of R&D targeting the telecommunication needs of emerging and developing countries with a particular focus on reaching out to rural populations. Orange in AMEA countries

3. Orange has a strong presence in AMEA • 25 operations in 2012 • 17 operations in 2009 • 12 operations in 2006 25 operations in 2012 84million clients 21000 employees € 1,1 billion investment € 5 billion turnover + 6% turnover growth our Group provides services for residential customers in 35 countries in the world and for businesses in 220 countries and territories Orange in AMEA countries

4. telcos have a “natural” big economical impact on local economy*, we want to boost the social impact as well Economic impact: 1% increase in broadband penetration in the country leads to a 0.025% increase in the GDP growth rate* Social impact: • Corporate Social Responsibility (CSR) is an integrated part of our core business * Economical impact of telecommunications in Senegal, study realised by Dr Raul Katz and Dr Pantelis Koutroumpis, 2012 key principlesof success listening innovative projects: - Orange Money - e-Health, e-Education, mAgriculture - Community Phone • emerginov platform eco-friendly solutions: - solar energy for base stations (Oryx) experimenting Local and global partnerships: Chambers of agriculture Agriculture organisms Partnerships with local agriculture-oriented enterprises Cooperation with governments, NGOs partnering Orange in AMEA countries

5. innovative services and applications for rural areas to improve farmers’life Orange in AMEA countries

6. 50% 36% 66% Water management rural exode telcos can contribute to improve farmers’ life   Agriculture is the major sector of the economy (60 % of working pop; 17% of the GNP The sub-Saharan populations are mainly rural. Isolated areas suffers from a lack of basic infrastructures : hospitals, schools, telecom network…  the opening-up of these rural areas and the agricultural support are the key to reach the Millenary goals. % rural population Among the 7 pillars to improve agriculture in developing countries, telecom operators can play a major role on 3 of them : • increase the productivity • modernise the value chain • favour local demand • reinforce technical efforts and innovations • promote new financing methods • stimulate private participation • improve infrastructures and energy access Sources: 2010 MDG report, 2010 World Population Data Sheet - Population Reference Bureau, WHO Sources: Kandeh K. Yumkella, Agribusiness pour la prospérité de l’Afrique, UNIDO, 2011  Improve farmers’ life, it is about acting at the root of the needs, and generating a maximum of positive impacts on the community Orange in AMEA countries

7. challenge for telcos to improve farmers’ life 1 technical challenges • coverage • channel-bearers social challenges • rural illiteracy & ICT adoption • cost barriers (service & device for farmers with less than 2$/day) • social impacts analysis (finding the right KPIs) 2 key factors to address VAS for farmers (prices, weather, tips…): low cost, ergonomic, simple device & service, mostly vocal agri community workers network management : last mile human coverage for more complex information and data collection measure social impact through regular field studies 1 2 3 Orange in AMEA countries

8. opportunities for telcos to contribute to improve farmers’life agri eco-system needs Orange telco approach Labaroun Kassoua Orange Money adapt our products and services • increase farmers productivity • increase negotiation power • optimise farmers trips • create social link on expert knowledge (community workers) • improve farmers knowledge through data collected in the filed and then policies and programms • local content creation • increase local knowledge dissemination through local actors empowerment • jobs creation Community Phone develop and reinforce the infrastructures enablers et accessibility strengthen and develop business partnerships & ecosystems Orange in AMEA countries

9. Orange projects in m-agriculture (1/3) Niger: Labaroun Kassoua Farmers in Niger have access to an Orange SMS-based or USSD service providing them with the latest price information for food and animals on 74 markets. Farmers can thus optimize their resale to wholesalers, cooperatives or individuals all over the country, sell their goods at the best price and regain control over the value chain of their products. The projects, based on a partnership with the National Agricultural Chamber RECA for food and SGD for cattle, was launched in July 2010. 2012 evolutions: vocal access to infos for illiterates, more services (weather, tips…), empower community collectors network Ivory Coast: cashew nuts project In Ivory Coast, France Telecom Orange has a partnership with the French non-governmental network RONGEAD to assist cashew nut farmers through mobile phone applications. Since the project launch in July 2010, farmers have access to real time cashew nuts market prices, a directory of cashew nuts producers, and a tutorial on five lifesaving gestures. 2012 evolutions: test scalability of the project Orange in AMEA countries

10. Orange projects in m-agriculture (2/3) Maroc: smart-phones market prices collection for web-based data management by the Agriculture & fisheries Minister Civil servant (220) from the statistics service don’t use anymore paper forms to enter daily market prices throughout the Kingdom. Meditel has developed mobile application and trained people to use it. Centralized team of the Minister use it to feed and update on a daily basis a web site to inform all the value chain actors. 2012 evolutions: disseminate info to farmers in rural areas Advantages: + This service has increased Minister follow-up, market analysis and anticipation. + This has been done in 2010 with the Millenium Challenge Corporation. Orange in AMEA countries

11. Orange projects in m-agriculture (3/3) Mali: Senekela project (2012) Supported by Orange Mali. Obtained GSMA financing for 2012-2015. To help local farmers (1,7 mln targeted) to increase their productivity and get better market access. Access to updated agricultural information: agricultural advice, product prices, stocks availability, weather… • Call center: through short call • Push SMS: through SMS • Market Price: through application Advantages: + vocal access to infos for illiterates + local partners that assure visibility + community market price collectors network Orange in AMEA countries

12. thank you Orange in AMEA countries