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Traxian Investor Presentation

Electronic Transactions Made Easy. Traxian Investor Presentation. March, 2006. Presented to Investment Community. Overview. Experienced Team Finished Product – launched 2005 Paid Customers & Reseller relationships Traction with distributors as channel for reaching convenience stores etc

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Traxian Investor Presentation

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  1. Electronic Transactions Made Easy Traxian Investor Presentation March, 2006 Presented to Investment Community © 2006 Traxian Inc. All rights reserved.

  2. Overview • Experienced Team • Finished Product – launched 2005 • Paid Customers & Reseller relationships • Traction with distributors as channel for reaching convenience stores etc • Key Industry Advisors & Alliances • Top caliber Angels • Eric Dunn (ex-Intuit CFO) • Guy Berruyer (Sage, MD Mainland Europe & Asia) • Elaine Lennox (IBM VP Marketing iSeries, fmr Dir. Global SMB Marketing) © 2006 Traxian Inc. All rights reserved.

  3. The Problem Traxian Solves Initial Entry Market: Grocery Distributors The Business Problem Small Businesses Small and Mid-sized business (SMB) profitability is significantly impacted by inefficient inter-company processes Large Businesses Spend billions of dollars annually on paper-based processes with their SMB partners Wholesale Distributor Market Wholesale Distributors • Electronic service gaps create customer retention, acquisition and cost issues Their Customers • Lose money due to out-of-date prices, out-of-stocks, and untracked inventory losses • Waste time on inefficient manual processes Other Vertical Markets (with Proof Points) • High Tech • Manufacturing • Logistics • Payment / Financial Services • Professional Services © 2006 Traxian Inc. All rights reserved.

  4. The Traxian Solution Based on the proven, scalable Intuit online banking model, Traxian’s hosted service and thin client solution simplifies inter-company application mapping to enable low cost transaction delivery • Core IP = Directory of Packaged Connections + Easy Setup (Patent Pending) Large Suppliers Large Buyers Service Operational and Financial Software Operational and Financial Software Directory SMB Suppliers SMB Buyers Traxian Client Software Traxian Client Software Preferred Method of Interaction Preferred Method of Interaction Document Mapping to Partner Data Format Document Delivery Email Email © 2006 Traxian Inc. All rights reserved.

  5. Entry Market Grocery Distributor Other Suppliers Customer Market Segments Connect Gasoline Stations with Convenience Stores Convenience Stores – Stand Alone Grocery Stores Specialty Food Stores Beer, Wine and Liquor Stores Health and Personal Care Tobacco Stores Warehouse Clubs and Super Centers Electronics and Appliances General Merchandise Restaurants Other Eating Establishments Drinking Establishments Florists Hotels Access $1 Billion Grocery Distributors $5 Billion Other SMB Markets Initial Focus Access Connect © 2006 Traxian Inc. All rights reserved.

  6. Market Momentum Current Customers Retailers Holley Oil Martin Eagle Uncle Neal’s Cubby’s Whatley Oil Seltice Distributors Twin City Doyle’s Sales Example • Twin City serves 2,000 stores • Distributors are paying Traxian: • $40 per customer location per month • May resell to customers at a margin, or bundle in with other services Grocery Distributor Retailers © 2006 Traxian Inc. All rights reserved.

  7. Traxian activates FTP connection to Twin City’s existing system & data format (one-time only) • Whatley starts importing files they received via email into their system Dear Customer, Files attached in your format. Twin City Click here to download software FTP Connection • Whatley clicks a link in an email to download the Traxian client for easier, faster download / import A Customer Scenario – Twin City and Whatley Oil • Whatley Oil signs up for service with Twin City (indicating which back office system they use) Distributor: Twin City • Twin City activates account for Whatley, Traxian switches on email delivery of formatted invoice & price update files Retailer: Whatley Oil Service • Later, Twin City & Whatley can use the Traxian client to switch on transactions coming back: e.g. orders, payment © 2006 Traxian Inc. All rights reserved.

  8. Competitive Attributes Traxian Distributor ISV Networks Internal IT Integration Specialists Customer ISV Connects Multiple Suppliers Low cost model enables “SMB Pricing” Core Business Mappings – Data Formatting Transport Document Management and Automation Competitive Landscape Competitive Advantage Product and Approach SMB Market Focus Relationships Suppliers Services Buyers Supplier & Distributor ISV Suppliers & Distributors Integration Specialists Networks Buyers ISV Buyers • CDR • TCI • GBG • BCP • Intervolve Internal IT • GXS • Sterling • Easylink • Fintech • DTN • GXS • Cleo • TIE Commerce • Emanio • Sterling Gentran • CMI • PDI • SSCS • The General Store Internal IT © 2006 Traxian Inc. All rights reserved.

  9. The Team • Founded in 2002 and Headquartered In San Francisco • Team – 4 Full Time Employees • Frank Diana - President & COO Ex-CIO AT&T, Ex-CTO Fujitsu, President & Founder Planning Solutions • Jeff Holden - V.P. Sales, Marketing and Business Development Ex-V.P. Sales Oracle, IBM, Global Commerce, V.P. Marketing Fujitsu • Roger Bass - Founder Ex-Intuit, Managed Intuit’s first online banking enabled product, opened European offices • Dean Burson - Co-founder & Chief Architect Ex-Lotus/IBM © 2006 Traxian Inc. All rights reserved.

  10. Financial Summary: Key Milestones:20062007 New Distributors: 13 125 New Customer Locations: 104 544 Cash Flow break even: July 2007 Funding to break even: $2 million 2006 2008 2009 2010 2007 $000 $25,915 $49,655 $76,252 $7,556 $524 Revenue: Op Income: ($834) $630 $7,028 $15,393 $23,638 © 2006 Traxian Inc. All rights reserved.

  11. Summary • Experienced Team • Intuit Solution experience • Scalable Sales / Channel experience • Paid Customers & Reseller relationships • Positive customer references driving new sales • Paid customers validate unit pricing • Active resellers validate scalable channel model • Defensible, scalable technology • Network effect around “packaged connections” • Key Partner & Industry relationships • Sales partners with top-level industry domain knowledge • Leveraging industry associations & standards initiatives • Support from incumbent ISVs and majors like Coke, Anheuser-Busch © 2006 Traxian Inc. All rights reserved.

  12. Contact Information • Frank Diana, President & COO • frank@traxian.com • (732) 873-8989 © 2006 Traxian Inc. All rights reserved.

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