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Public support for the End Game

Public support for the End Game. HSC ’ s Health and Lifestyles Survey. Rose Trappitt Judy Li Rhiannon Newcombe . The Health and Lifestyles Survey (HLS). Methodology In home 2008, 2010 n = approx 1,600 15+ years, weighted to NZ population Response rate around 60% Population survey

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Public support for the End Game

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  1. Public support for the End Game HSC’s Health and Lifestyles Survey Rose Trappitt Judy Li Rhiannon Newcombe

  2. The Health and Lifestyles Survey (HLS) • Methodology • In home • 2008, 2010 • n = approx 1,600 15+ years, weighted to NZ population • Response rate around 60% • Population survey • Collects information related to HSC’s programme areas

  3. Tobacco Questions in the HLS • Smoking status • ABC programme, and cessation resources used • Parent/caregiver perceptions of influence on children • Child’s smoking status • Knowledge of smoking prevalence • Campaign monitoring • Public support

  4. Public support for tobacco control • Why do we collect information about public support? • As part of broad monitoring • To understand our audience (so that we develop approaches appropriately) • To inform the sector • Other agencies use to guide/inform policy decisions (helps determine feasibility of changes)

  5. Questions covering • Societal attitudes about tobacco • Smoking a real problem • Society disapproves • The government should do more • Public support for tobacco control measures • Reduce access – less outlets • Branding and packaging • Ban on displays • Increase tax – help quitting • Public support for the ‘End Game’ • Should not be sold in New Zealand in 10 years Some questions from the New Zealand Arm of the ITC study

  6. Presentation of information • NOTE: Preliminary data • Respondents = full sample 2008 and 2010 • Agreement level with statements (rotated) on 5-point likert scale • 2008 data has been reweighted to be comparable with 2010 • Preliminary statistical testing: chi-square test of independence (further analyses to be done)

  7. Are societal attitudes about tobacco changing?

  8. Summary: Societal attitudes • Agreement with these statements ranging from 65% to 79% • The majority of respondents are concerned and think that the government should do more

  9. Is support for specific tobacco control measures changing?

  10. Summary: Public support for tobacco control measures • The majority of respondents are supportive – with agreement ranging from 59% to 67% • Support for specific tobacco control measures is increasing in strength.

  11. What about support for the ‘End Game’?

  12. The End Game? • So, people have high levels of • Concern about tobacco • Support for specific policy measures…. • Which are increasing in strength • But what about the End Game? • Cigarettes and tobacco should not be sold in New Zealand in10 years time

  13. Past learnings

  14. Summary • Societal concern • Agreement ranges 65% to 79%, and is increasing • Specific measures • Agreement ranges from 59% to 67%, and is increasing • The End Game • Agreement 43%, a slight decrease, and an increase to 27% ‘sitting on the fence’

  15. Where to next • Further analysis of the HLS, to determine • Changes in trends by ethnicity • Changes in trends by smoking status

  16. THE END • Rose Trappitt rose@hsc.org.nz • Judy Li judy@hsc.org.nz • Rhiannon Newcombe rhiannon@hsc.org.nz

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