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Phaze III Communicator

The Phaze III Communicator is a software application designed to foster communication and track exercise progress for cardiac rehabilitation patients. It aims to improve patient participation and reduce mortality rates associated with cardiovascular diseases.

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Phaze III Communicator

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  1. Phaze III Communicator Group C C Group

  2. Contents • The Problem • The Solution • The Competition • The Customer • The Budget • The Challenges C Group

  3. Organizational Chart C Group

  4. Problem • The majority of eligible patients do not participate in cardiac rehabilitation programs past phase II. C Group

  5. Cardiac Rehabilitation Background • 30+ years ago • Cardiac rehabilitation was non-existent • 1987- Sedentary lifestyle added as major risk factor for CAD • Cardiac rehabilitation • Phase I • Phase II • Phase III C Group

  6. Characteristics of the Problem • Estimated 11-38% participation in cardiac rehabilitation • 50% higher mortality rate • Average cardiac rehab lasts 12 weeks with little follow up • Phase III usually requires patients to join gym or rec center and track own progress • As of 2000, 1 in every 2.5 deaths attributed to CVD’s C Group

  7. Characteristics of a Solution • Foster communication between healthcare professionals and phase III patients • Record and extrapolate patient’s exercise • Private C Group

  8. Support for Solution • Dr. David Swain, PhD FACS • Anything that fosters communication between a cardiac rehabilitation patient and his/her healthcare provider is “invaluable.” • Jennifer Bloomquist, Head of Cardiac Rehabilitation Balboa Naval Hospital • “It breaks my heart to see patients regress after leaving phase II.” • A low cost communication option is a “great idea.” C Group

  9. Stanford Study Control Group n=300 Experimental Group n=300 C Group

  10. Proposed Solution • Software application • User Client • Tracks exercise performance • Extrapolates based on health professional’s recommendations • Secure email to health professional • Health Professional Client • Allows view of patient files • Provides form for accurate updating of patient exercises • Secure email to patients to provide encouragement or answer questions C Group

  11. CVD Patient Nurse Data Flow Diagram Internet C Group

  12. What it will do • Increase communication between patient and health professional • Provide feedback to patients about their exercise progression • Give exercise equivalency • Exercise options based on exercises prescribed by health professional • Require additional staff at cardiac rehab facility C Group

  13. What it will not do • Provide nutritional feedback • Will be an option for expansion • Prescribe exercise • Not recommended by health professionals • Make you exercise • Stanford study • Automatically monitor vitals • Another area for expansion C Group

  14. Competition C Group

  15. Target Customer • Hospitals and cardiac rehabilitation centers • Providing or looking to provide phase III cardiac rehabilitation • Desiring better services to market to customers C Group

  16. Target User • Anyone eligible for cardiac rehabilitation • Diagnosed cardiovascular diseases • Genetic predisposition • Over 25 million people over 65 with CVD • Own a computer with internet access C Group

  17. Proposed Budget - Personnel C Group

  18. Proposed Budget Technical Resources C Group

  19. Customer Costs • Hospital • $100 per license – 25 license minimum initial purchase • Hospital client included • End user • At hospital discretion C Group

  20. When will we profit Need to sell 3054 copies at $100 a piece to break even C Group

  21. Preliminary Time Estimate • Software Design 4 months • Software Development 4 months • Software Testing 5 months • Integration Testing 1 month • Total time to develop 14 months C Group

  22. Challenges • Hospital/Cardiac Rehabilitation Facility cooperation • Marketing • User not participating correctly • Limited customer base • Internet access and use • Incorrect use by health professional • Insecure data • Development quality/delays C Group

  23. Conclusions • 25+ million people have CVD’s • Our low cost software designed to foster communication between CVD patients and cardiac rehab facilities should be developed. C Group

  24. Questions? C Group

  25. Phaze III Communicator Group C C Group

  26. Support: % of net users by age C Group

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